Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Additional Characters and Numbers in URL affect SEO
-
Hi fellow SEOmozers,
I noticed that a lot of websites have additional characters and words at the end of the URL in addition keyword optimized URL. Mostly for E-Commerce sites
For example: www.yoursite.com/category/keyword?id=12345&Keyword--Category--cm_jdkfls_dklj or wwww.yoursite.com/category/keyword#83939=-37292
My question is how does the additional characters or parameters(not necessarily tracking parameters) affect SEO? Does it matter if i have additional keywords in the additional stuff in the URL (1st url example)?
If you can provide more information, that would be helpful.
Thank you!
-
I've never experienced a noticable, direct effect in this regard, and have experience with ranking pages well with crazy parameters. As long as things are canonicalized properly and the system isn't creating a bunch of duplicate pages with different parameters, you should be fine.
-
Hi William,
Yup, totally understand that what's best for user is best for search engine. I also agree that having a simple and clean URL www.yoursite.com/category/keyword is definitely better and has more benefits than www.yoursite.com/category/keyword?id=1234%Keyword-_-......
Let's not compared them to the optimized URL but what do you effect does it have on SEO? Does it harm the site in general with this type of URL? Or no effect at all since it also included the keywords in the front and the parameters don't play a role.
-
When in doubt, the answer is almost always the same as the answer to, "What is best for the user?"
Users can't make sense of all those parameters, and bots aren't likely to either. A site like Amazon.com or Canon.com can get away with it, because they have so many other factors going for them. Also, some systems create these parameters automatically, and can't easily be optimized.
So, to answer your question: It's best not to have those parameters. Users like it without them, and it makes it easier for people to link to you, since URLs are more memorable. On the other side of that, it's not the end of the world if you can't do this in an easy manner and your time might be better spent elsewhere.
-
Hi,
Thanks for the article, it help answer some of my questions. However, the examples in the article compared 2 not optimized URLs with 1 keyword included URL. It makes sense that the 3rd URL will perform better as it includes keyword for search engine, users to understand what the page is about and all the other benefits from optimizing the URL.
- Amazon.com - http://www.amazon.com/gp/product/B0007TJ5OG/102-8372974-4064145?v=glance&n=502394&m=ATVPDKIKX0DER&n=3031001&s=photo&v=glance
- Canon.com - http://consumer.usa.canon.com/ir/controller?act=ModelDetailAct&fcategoryid=145&modelid=11158
- DPReview.com - http://www.dpreview.com/reviews/canonsd400/
However, in my first example: www.yoursite.com/category/keyword?id=12345&Keyword--Category--cm_jdkfls_dklj
The URL included keywords which tell users what the page is about but it also included additional dynamic parameters.
I'm just wondering if these additional dynamic parameters play any role in SEO. Harm or benefit?
-
This is a pretty good explanation, http://moz.com/learn/seo/url
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing text content on a site affects seo?
HI, i have changed some h1 and h2 , changed and added paragraphs,fixed plagiarism,grammar and added some pics with alt text, I have just done it today, I am ranking on second page QUESTION-1 is it gonna affect my 2 months SEO efforts? QUESTION -2 Do I have to submit sitemap to google again? QUESTION-3 does changing content on the site frequently hurts SEO?
Algorithm Updates | | Sam09schulz0 -
How can I discover the Google ranking number for a keyword in Brazil?
Hello, how can I discover the Google ranking number for a keyword in Brazil location. I need to know what is the position in Brazil location for the keyword "ligação internacional" in the Google search engine for the webpage www.solaristelecom.com/ligacao-internacional. I tried to use the Moz tools to discover it but only shows that I am not in the top 50, then I want to know where I am, and if I am listed or not. I tried to search it in my browser and didn't show the name of my website. Thank you.
Algorithm Updates | | lmoraes1 -
How to formulate keyword in language that has cases and foreign characters
Hello everybody, this is my first but foremost headache causing question that i can't seem to find answear to for a month already. I live in Lithuania - small eastern European country and my native language has all "fancy" things that one could probably immagine (tenses, cases, compound forms, foreign letters: ąčęėį..., genders, declensions etc.) The problem is: how to formulate keywords correctly for my SEO to get the best results? I'll try to explain my problem in detail by using few different cases on the same aspect: 1. If i'm using keyword in nominative case which is "atvirkštinis stogas" (reverse roof eng.) - i usually can't follow all of the recommendations for SEO: add keyword in topic, follow the keyword rate in text, because the same keyword will be repeated for numerous times but in many different forms because of the nature of language itself i.e. genitive case - "atvirkštiniam stogui", locative - "atvirkštiniame stoge". Even MOZ page analysis doesn't recognize these cases as the same keyword. How about Google? Searching for keywords in different cases also gives slightly different results - some websites drop by 5 - 7 places on google searchpage No.1. Possible solutions: a) Formulate all keywords in text by using only nominative case which would totaly limit writer to a first-former kid writting capabilities and result in nobody reading the text at all. b) Formulate keywords according to mostly used keyword in text, which would affect organic search because everybody is searching for keywords in nominative case. Note that everybody here in Lithuania usually use the nominative case in search window on google. 2. The use of foreign letters (ąčęėįšųž). If we use the same keyword "atvirkštinis stogas", we have only one letter "š" that is causing a problem.
Algorithm Updates | | StatybosMarketingas
In normal texts we use all of these letters, HOWEVER, nobody is ever writting these letters while searching for keyword in google, so normally they would search for "atvirkstinis stogas" with "s" instead of "š". If you search for these two keywords "atvirkštinis stogas" and "atvirkstinis stogas" you also get slightly different results. Possible solutions: 1. Use keyword with foreign letters and have perversed search results, because everybody will still search for keywords without them. 2. Use keyword without foreign letters which will affect SEO and tell me that I don't have any of my keywords in text, topic, url, etc. Any ideas on how to solve these puzzles? 🙂0 -
Does using parent pages in WordPress help with SEO and/or indexing for SERPs?
I have a law office and we handle four different practice areas. I used to have multiple websites (one for each practice area) with keywords in the actual domain name, but based on the recommendation of SEO "experts" a few years ago, I consolidated all the webpages into one single webpage (based on the rumors at the time that Google was going to be focusing on authorship and branding in the future, rather than keywords in URLs or titles). Needless to say, Google authorship was dropped a year or two later and "branding" never took off. Overall, having one webpage is convenient and generally makes SEO easier, but there's been a huge drawback: When my page comes up in SERPs after searching for "attorney" or "lawyer" combined with a specific practice area, the practice area landing pages don't typically come up in the SERPs, only the front page comes up. It's as if Google recognizes that I have some decent content, and Google knows that I specialize in multiple practice areas, but it directs everyone to the front page only. Prospective clients don't like this and it causes my bounce rate to be high. They like to land on a page focusing on the practice area they searched for. Two questions: (1) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for SEO? The research I've done up to this point appears to indicate "no." It doesn't make much difference as long as the keywords are in the domain name and/or URL. But I'd be interested to hear contrary opinions. (2) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for indexing in Google SERPs? For example, would it make it more likely that someone searching for "anytown usa divorce attorney" would actually end up in the divorce section of the website rather than the front page?
Algorithm Updates | | micromano0 -
Should we use brand name of product in URL
Hi all, What is best for SEO. We sell products online. Is it good to mention the brand in the product detail page URL key if (part of) the brand is also in the home url? So our URL is: www.brandXstore.com Is it best to do: www.brandXstore.com/brandX-productA.html of just do: www.brandXstore.com/ProductA.html Thanks for quick answering 😉
Algorithm Updates | | RetailClicks1 -
Geo Target Location in your URL Structure
Hello everyone at SEOMOZ 😄 I have a question if you would be as kind as to inform me of which direction that I should take on this matter would be the more desirable approach for my seo strategy I have been using my location in my URL structure since I started doing SEO 5 years ago and I have always benefited from including my city in the URL. My question is, since the SEO landscape has change so drastically over the past 2 years and the Search Engines have become much more end user friendly and list suggestions for users as they type would it be more beneficial in 2013 to have the "Keyword" before or after the Geo Targeted Location in the URL structure? I own a computer repair business for the past 6 years now and I know that when i check to see where I am ranking for a particular keyword phrase such as "Computer Repair" GOOGLE detects my location and provides suggestions as I start typing out "Computer Repair" for the search query. One of the suggestions is "Computer Repair Wilmington NC" so I am starting to wonder if placing the Geo Targeted City after the Keyword would be the wiser choice instead of before it like a couple of years ago? Working Example: Here is a site that I am building out right now to re-brand my business. Currently I have one of the Silo Category Slugs set as seen below using the Location before the Keyword The First Example has the Geo Target Location before the Keyword and looks more natural to visitors on the site (at least to me) however I'm afraid that I may be shooting myself in the foot not placing the keyword before the Target Location? But if I do that, It does not read or flow fluently to the average looker so kinda confused and torn on how to deal with this>! FIRST EXAMPLE: Location Before Keyword Silo Parent Category = "Computer Repair" http://www.pcmedicsoncall.com/wilmington-nc-computer-repair/ Silo Child Category = "Laptop" http://www.pcmedicsoncall.com/wilmington-nc-computer-repair/laptop-repair/ Silo Grand Child Category = "LCD Replacement" http://www.pcmedicsoncall.com/wilmington-nc-computer-repair/laptop/lcd-screen-replacement/ **SECOND EXAMPLE: ** Keyword Before Location Silo Parent Category = "Computer Repair" http://www.pcmedicsoncall.com/computer-repair-wilmington-nc/ Silo Child Category = "Laptop" http://www.pcmedicsoncall.com/computer-repair-wilmington-nc/laptop-repair/ Silo Grand Child Category = "LCD Replacement" http://www.pcmedicsoncall.com/computer-repair-wilmington-nc/laptop-repair/lcd-screen-replacement/ Which would be the more favorable of the 2 examples that I have given please? Keyword before or After the Geo Targeted Location? thank you
Algorithm Updates | | MarshallThompson310 -
Server Location & SEO
So I just read an interesting Tweet: #SEO Tip: #Google takes into account the location of the server (the IP) when projecting the search results #web This is something I had not thought of. I suppose my question then is HOW does it factor this information into it's results? For some reason, one of our sites is hosted on a Canadian server. We are a cloud hosting company and we serve all of NA with data centers in the US and Canada... For whatever reason we've used the Canadian server farm for our web server. Could this possibly be hurting our NA google SERPs? Anyone have any thoughts on this?
Algorithm Updates | | jesse-landry0 -
Singular vs plural SEO
Hi everyone, OK I've been looking at the Google adwords keyword tool and it's thrown some of my On-page SEO into question (everything said here are examples, I haven't used any real life terms or figures). Lets say my page is about "Green Apples", let's say the keyword tool shows that the singular version "Green Apple" gets more searches (as an example). Should I optimize for the singular or the plural? Also lets say my title tag for that page is "Green Apples | Apples Galore UK" would Google/SEOmoz count that as an optimisation for the singular "Green Apple" or do the search engines take the title literally and don't differenciate between singular and plurals? Thanks in advance everyone! Regards, Ash
Algorithm Updates | | AshSEO20112