Do H2 tags carry more weight than h4 tags?
-
Of course H tags are key signals for relevance in search. Does an h2 tag send a significantly "louder" signal than an h4 tag?
-
Hi There
It's questionable how much weight H tags carry at all. If they carry any, it's probably really small, or relative to how easy the keyword and industry is. H1's may help a bit more than all others - but when you start getting into H2's vs H4's it's splitting really thin hairs.
This is the best resource on H tags and SEO I know of: http://www.seobythesea.com/2012/01/heading-elements-and-the-folly-of-seo-expert-ranking-lists/
-
Consider it this way:
H tags, in a perfect world, would always descend sequentially as content became more specific. So, the H1 and H2 would be more general than an H3 or H4. Also, those H3s and H4s should be inside of the H2s and H1s. This set up allows for more general "head" keywords in the larger H tags, and more specific information that supports the larger H tags to go in the lower H tags. This means you're target area should be in the largest H tag possible, with all subsequent H tags in the list supporting your main headline with proper content. I hope that makes sense.
So, yes. H2 > H4.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
XHTML tag syntax for rel=alternate hreflang
Is there a difference in the below two tags? My dev team is saying the first can be implemented (technical issue on their end), even though second is preferable, according to support.google.com, in the below two sitemap hreflang notations. My question is, will the first xhtml tag work for Google? Appreciate the input. <xhtml:link href="<a href="http://store.hp.com/CanadaStore/" rel="nofollow" target="_blank">http://store.hp.com/CanadaStore/" hreflang="en-ca" rel="alternate" /></xhtml:link href="<a> <xhtml:link href="<a href=" http:="" store.hp.com="" canadastore="" "="" rel="nofollow" target="_blank">http://store.hp.com/CanadaStore/" rel="alternate" hreflang="en-ca" /></xhtml:link >
Technical SEO | | ZachKline0 -
Do URLs with canonical tags get indexed by Google?
Hi, we re-branded and launched a new website in February 2016. In June we saw a steep drop in the number of URLs indexed, and there have continued to be smaller dips since. We started an account with Moz and found several thousand high priority crawl errors for duplicate pages and have since fixed those with canonical tags. However, we are still seeing the number of URLs indexed drop. Do URLs with canonical tags get indexed by Google? I can't seem to find a definitive answer on this. A good portion of our URLs have canonical tags because they are just events with different dates, but otherwise the content of the page is the same.
Technical SEO | | zasite0 -
Use of Multiple Tags
Hi, I have been monitoring some of the authority sites and I noticed something with one of them. This high authority site suddenly started using multiple tags for each post. And I mean, loads of tags, not just three of four. I see that each post comes with at least 10-20 tags. And these tags don't always make sense either. Let's say there is a video for "Bourne Legacy", they list tags like bourne, bourney legacy, bourne series, bourne videos, videos, crime movies, movies, crime etc. They don't even seem to care about duplicate content issues. Let's say the movie is named The Dragon, they would inclue dragon and the-dragon in tags list and despite those two category pages(/dragon and /the-dragon) being exactly the same now, they still wouldn't mind listing both the tags underneath the article. And no they don't use canonical tag. (there isn't even a canonical meta on any page of that site) So I am curious. Do they just know they have a very high DA, they don't need to worry about duplicate content issues? or; I am missing something here? Maybe the extra tags are doing more good than harm?
Technical SEO | | Gamer070 -
According to 1 of my PRO campaigns - I have 250+ pages with Duplicate Content - Could my empty 'tag' pages be to blame?
Like I said, my one of my moz reports is showing 250+ pages with duplicate content. should I just delete the tag pages? Is that worth my time? how do I alert SEOmoz that the changes have been made, so that they show up in my next report?
Technical SEO | | TylerAbernethy0 -
Duplicate content + wordpress tags
According to SEOMoz platform, one of my wordpress websites deals with duplicate content because of the tags I use. How should I fix it? Is it loyal to remove tag links from the post pages?
Technical SEO | | giankar0 -
Implementing Schema within Existing CSS tags
In implementing Schema with a site using CSS and containing existing tags, I want to be sure that we are (#1) using the tags effectively when used within a product detail template and (#2) not actually harming ourselves by telling Google that all products are named or described by the SS tag and not actually the product name or description (which obviously could be disasterous). An example of what we are looking at implementing is the following: Old: <ss:value source="$product.name"></ss:value> New: <ss:value source="$product.name"></ss:value> Old: <ss:value source="$product.description">New: <ss:value source="$product.description"></ss:value> Basically, is Schema at the point where the SS tag be replaced (in the eyes of the search engines) with the actual text and not the tag itself?</ss:value>
Technical SEO | | TechMama0 -
Title tag same text as H1?
What is the group's opinion on whether or not the <title>tag should have the exact same text as the <h1> tag on the same page? Obviously both should contain the phrase that page is optimized for but is it better to have them be variants of each other, or both the same and maybe equal to the key phrase that page is optimized for? Thanks.</p> <p>Example:</p> <blockquote style="background: none repeat scroll 0% 0% #f7f7f7; padding-top: 5px; margin-left: 0px; padding-left: 2px; padding-bottom: 5px; white-space: nowrap; overflow-y: auto; font-family: monospace;"> <p>title: los angeles blue widgets</p> <p>h1: los angeles blue widgets</p> </blockquote> <p>Or,</p> <blockquote style="background: none repeat scroll 0% 0% #f7f7f7; padding-top: 5px; margin-left: 0px; padding-left: 2px; padding-bottom: 5px; white-space: nowrap; overflow-y: auto; font-family: monospace;"> <p>title: los angeles blue widgets</p> <p>h1: blue widgets in los angeles</p> </blockquote> <p>Where the page is trying to optimize for "los angeles blue widgets"</p></title>
Technical SEO | | scanlin0