Why have bots (including googlebot) categorized my website as adult?

[rahulkan]

How do bots decide whether a website is adult? For example, I have a gifting portal, but strangely here, it is categorized as 'Adult'.

Also, my google adsense application to run ads on my site got rejected - I have a feeling this is because googlebot categorized my site as adult. And there are good chances that other bots also consider it an adult website, rather than a gifting website.

Can anyone please go through the site and tell me why this is happening? Thanks in advance.

[rahulkan]

Thanks for your responses!

[CleverPhD]

I think you have a good question, but may be making too many assumptions.  Similarweb.com has its own algo to drop sites in a given category.  (Here is the list they use)  http://www.similarweb.com/category    When I look at your site in similarweb - they have an options for you to change the category and so I would suggest you do that (no algo is perfect).

The assumption you have is that if similarweb.com categorized you as "adult" then maybe Google did, but that may not be the case.  Few references on what you should do when you apply to adsense plus the adsense guidelines

http://allbloggingtips.com/2012/08/27/applying-for-google-adsense-program/

http://www.techrez.com/2013/09/how-to-get-approved-google-adsense-account.html

https://support.google.com/adsense/answer/48182?hl=en

It mentioned some other things besides adult content, you need a privacy policy, an about us page.  You have those things at the bottom of your page, but because you have infinite scrolling that loads more products on many of your pages (http://www.wishpicker.com/gifts-for/boyfriend), I can't get to the bottom of the page to click on them.

It just seems like you may be focusing on the wrong thing IMHO.   Are there any other reasons that you would see that someone might categorize your site as adult?  Does not look that way to me when I visited.  Also, I ran your site through OSE and from your top 100 domains, did not see any adult sites linking to you.

Good luck!

[KeriMorgret]

Have you checked Google Webmaster Tools for any notices about your site, such as making sure that it isn't hacked with porn terms?

For AdSense, what reason was given? In looking at a couple of your pages, it looks like it's a site that mainly redirects to other sites for people to buy, likely with an affiliate ID or something. What value does your site add to users? In the content guidelines, Google states to create sites with unique and relevant content. https://support.google.com/adsense/answer/23921?hl=en

How many people are webmasters for this site? Could there be too many cooks in the kitchen? I've seen at least four different Moz accounts ask about this domain in the past year. You want to make sure you're all communicating with each other about the site (and if it's just one person, feel free to reach out to us for any account issues, so we can help you with using just one account and you can have the benefit of your account history over time).