Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is it a problem to use a 301 redirect to a 404 error page, instead of serving directly a 404 page?

    Intermediate & Advanced SEO
    2
    5
    3947
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • lcourse
      lcourse last edited by

      We are building URLs dynamically with apache rewrite.
      When we detect that an URL is matching some valid patterns, we serve a script which then may detect that the combination of parameters in the URL does not exist. If this happens we produce a 301 redirect to another URL which serves a 404 error page,

      So my doubt is the following: Do I have to worry about not serving directly an 404, but redirecting (301) to a 404 page? Will this lead to the erroneous original URL staying longer in the google index than if I would serve directly a 404?

      Some context. It is a site with about 200.000 web pages and we have currently 90.000 404 errors reported in webmaster tools (even though only 600 detected last month).

      1 Reply Last reply Reply Quote 0
      • lcourse
        lcourse @SilverDoor last edited by

        in webmaster tools 404 are going gradually down for desktop and now suddenly going up for mobile for pages that are not linked to for months.

        1 Reply Last reply Reply Quote 0
        • SilverDoor
          SilverDoor @lcourse last edited by

          I suspect you may be right.

          How long ago did they appear?

          Are they starting to go gradually down or up?

          lcourse 1 Reply Last reply Reply Quote 0
          • lcourse
            lcourse @SilverDoor last edited by

            thanks a lot SilverDoor.

            The huge number of errors, were caused by a problem with the internal site architecture several months ago which got thousdands of pages in the index that should not exist (and also have no other related relevanted pages). This architecture is fixed now. Still for some reason mobile crawler of webmaster tools is returning now suddenly lots of 404 for mobile view, which I suspect are coming from old 404 in google cache.

            SilverDoor 1 Reply Last reply Reply Quote 0
            • SilverDoor
              SilverDoor last edited by

              Hi,

              You should never redirect to a 404 page.

              Search Engines are going to see this as an error and may even think you are trying to manipulate users around your site.

              I would redirect the pages to a relevant page on your site.

              With regards to the huge number of errors now appearing, I need some more details to answer the question:

              • How many 404's would you expect there to be (give an estimate)?
              • How many 301 redirects do you think would have been implemented with the script?
              • Have you recently changed anything else with the HTTP Status Codes?

              SilverDoor

              lcourse 1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • aaronfernandez

                Do bulk 301 redirects hurt seo value?

                We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand. If we assume this is the startups domain and URL structure www.ourcompany.com/brand1/article What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.

                Intermediate & Advanced SEO | | aaronfernandez
                0
              • ParisChildress

                If a page ranks in the wrong country and is redirected, does that problem pass to the new page?

                Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?

                Intermediate & Advanced SEO | | ParisChildress
                1
              • Jes-Extender-Australia

                Htaccess - Redirecting TAG or Category pages

                Hello Fellow Moz's, We have an issue redirecting some /TAG and /Category pages to inner pages. As an example we use: RedirectMatch 301 /category/Sample-Category(.*) https://OurDomain.com.au/New-Page//$1 That works well. The issue is we have other categories and tags that are named similar to /Sample-Category As an example, if we try to redirect /Sample-Category-1 to /New-Page-1 - it will not work, and redirects to /New-Page I assume this is because /Sample-Category is already being redirected, so anything after /Sample-Category like -1 or -2 or -3 etc, will not be recognized. Anyone know of a workaround?

                Intermediate & Advanced SEO | | Jes-Extender-Australia
                0
              • vtmoz

                Does removal of internal redirects(301) help in SEO

                I am planning to completely remove 301 redirects manually by replacing such links with actual live pages/links. So there will be no redirects internally in the website. Will this boost our SEO efforts? Auto redirects will be there for incoming links to non-existing pages. Thanks, Satish

                Intermediate & Advanced SEO | | vtmoz
                0
              • mark_baird

                Should I use rel=canonical on similar product pages.

                I'm thinking of using rel=canonical for similar products on my site. Say I'm selling pens and they are al very similar. I.e. a big pen in blue, a pack of 5 blue bic pens, a pack of 10, 50, 100 etc. should I rel=canonical them all to the best seller as its almost impossible to make the pages unique. (I realise the best I realise these should be attributes and not products but I'm sure you get my point) It seems sensible to have one master canonical page for bic pens on a site that has a great description video content and good images plus linked articles etc rather than loads of duplicate looking pages. love to hear thoughts from the Moz community.

                Intermediate & Advanced SEO | | mark_baird
                0
              • robotseo

                How to set up 301 redirect for URL with question mark

                I have encountered some issue with 301 redirect and htaccess file. I need to redirect the following url: http://www.domain.com/?specifications=colours/page/3 to: http://www.domain.com/colours The 301 redirect command I wrote in htaccess file is as follow: Redirect 301 /?specifications=colours/page/3 http://www.domain.com/colours And it doesn't work at the moment. What is the correct way to set up 301 redirect here? Your help will be sincerely appreciated!

                Intermediate & Advanced SEO | | robotseo
                0
              • Travis-W

                Multiple 301 Redirects for the Same Page

                Hi Mozzers, What happens if I have a trail of 301 redirects for the same page? For example,
                SiteA.com/10 --> SiteA.com/11 --> SiteA.com/13 --> SiteA.com/14 I know I lose a little bit of link juice by 301 redirecting.
                The question is, would the link juice look like this for the example above? 100% --> 90% --> 81% -->72.9%
                Or just 100% -----------------------------------------> 90% Does this link juice refer to juice from inbound links or links between internal pages on my site? Thanks!

                Intermediate & Advanced SEO | | Travis-W
                0
              • Peter264

                All page files in root? Or to use directories?

                We have thousands of pages on our website; news articles, forum topics, download pages... etc - and at present they all reside in the root of the domain /. For example: /aosta-valley-i6816.html
                /flight-sim-concorde-d1101.html
                /what-is-best-addon-t3360.html We are considering moving over to a new URL system where we use directories.  For example, the above URLs would be the following: /images/aosta-valley-i6816.html
                /downloads/flight-sim-concorde-d1101.html
                /forums/what-is-best-addon-t3360.html Would we have any benefit in using directories for SEO purposes?  Would our current system perhaps mean too many files in the root / flagging as spammy?  Would it be even better to use the following system which removes file endings completely and suggests each page is a directory: /images/aosta-valley/6816/
                /downloads/flight-sim-concorde/1101/
                /forums/what-is-best-addon/3360/ If so, what would be better: /images/aosta-valley/6816/ or /images/6816/aosta-valley/ Just looking for some clarity to our problem! Thank you for your help guys!

                Intermediate & Advanced SEO | | Peter264
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.