Home page with no content
-
Hi,
I just want to know if there are any impact on seo ranking if my home page has no or less content, for example I only have a slider with my logo, slogan, navigation and my company info schema?
Advance thanks for the help!
-
Hi bchilders22,
Great question and hope I can add to the discussion points. I'd like to approach from 2 angles:
-
To answer your question directly, assuming your goal is to optimize the website (no matter the industry), then yes your SEO ranking will suffer with a lack of content on the Home page. Just like everyone else has stated. If your goal is to optimize the site for other keywords outside of the brand/company name, then the content on the Home page becomes extremely important. If you are seeking to optimize the brand, then you may not be in so much trouble. BUT, if that is your goal, then I would recommend a couple minor items to implement to help. Create a paragraph on the Home page which hits the branded name, maybe placed just above the Footer under the Slider. Use that as your foundation and then create your Title and Description to be relevant to that content, again tagging/referencing your brand and location to coincide with your Schema markup. If you want to hit more keywords, then you'll need more content and maybe focus to section off the content. For example, if this is a restaurant, then hit on sections of the menu or meal time frames ie: Breakfast, Lunch, Dinner, Drinks, etc. Then link to those inner pages.
-
I'm only stating this because we have several clients with ZERO content on the Home page. It's exactly as you mentioned. Social media buttons, logo, large slider, address and navigation tabs. This is all great because these clients do not care a thing about SEO and investing in SEO. They are shopping centers and their brand is very strong, so keeping the Home page clean and simple and directing their visitors to their Directory and Map and Events is their main focus.
In conclusion, it's all about what your client wants. If they want to rank, then get some good, original content on the Home page and tagged appropriately. If they are focusing their efforts on having a cool Home page to highlight their logo/brand and some nice images, then having content may be "too much clutter" for their tastes. Looking at it from both perspectives, it's asking those questions upfront before the design and development begin are highly important.
Hope this was helpful! - Patrick
-
-
I think content is always better for: first off your visitors then for the search engines. I helps educate them on your products and services. On the other hand I have seen websites rank for major keywords with hardly any content.
-
Yes I agree! You should strongly urge your client to add content to the home page of their site. As Bruce and Ray mentioned above, the home page is the FRONT DOOR of your site. This tells both your visitors and Google "What you do" and "Where you do it".
Always be sure to make a STATEMENT on your home page!
-
We are using a this restaurant theme built by an elite author on Themeforest with over 1600 sales. Only one site on their showcase and that site has no content on home page. After looking at some of the sites from the theme author's comments section, we noticed they too had no content on the home page. http://preview.ait-themes.com/index.php?bartype=desktop&theme=ristorante
We've only build a few restaurant sites and this is the first situation we encountered where the client just wants an image on the home page. Thanks for your replies and advice. We'll add content to home.
-
Your home page content is the front door to your business or blog. No front door..no visitors.
Google has to make decisions about your site from the front door onwards and if there is nothing to work with, then nothing will be worked with
Hope that helps
Bruce
-
Yes, there is a large impact on SEO ranking if your home page doesn't have content.
What would you expect to rank for without content on your home page? Brand terms only?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Site stuck on page 2 for years. Can’t penetrate page 1! Help!
Hey there Moz community! This is the first time I've ever asked a question here so please forgive if I slip up on any etiquette. I manage a website for a small Orlando Florida family law and divorce law firm who are targeting search phrases that include those "Orlando divorce attorney" variants. The site is located at https://www.affordablefamilylawyer.com/ If you run a search for "Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1. When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening. We have, however been featured quite often in the three pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results. To add to the confusion we have a practice area page located at https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/ dedicated to divorce and expected that page to rank for these divorce attorney search terms but it will not rank for the search terms and instead our homepage ranks for them every single time regardless of how we swap around the optimization on the page. Never had any manual actions. any help you guys can offer is greatly appreciated and I really appreciate your time!
Local SEO | | Seanthewood1230 -
Houston Printing Company Removed City from Main Page - Will Our Rankings Change?
We operate a full service printing and direct mail company located in Houston (www.catdi.com ). We have been in business for quite sometime and had enjoyed top tier position on page one for many years. However after revamping our website and main page it was determined that we used "Houston" way too often. Our keywords are ( Houston Printing , Printing in Houston)
Local SEO | | NEWCHOPPER
I suppose to the pros it looked and it seemed a little spammy with all the references to our city. But after the changed we have now dropped to mid - bottom of page two. Should we worried or does after sometime
will be move back up? I dont want to hastily change back but to our surprise those aren't really searched terms I would hate to see our positions and ranking fall because of this change. Thanks CATDI PRINTING0 -
Separating facebook pages for 2 separate but similar companies
I am currently working with a payroll company that has two separate businesses. Payroll services and Time and Attendance services. Currently the client has 1 facebook page with about 50 likes that caters for both companies. My question is.... Should I separate the payroll and time and attendance companies and create 2 separate facebook pages, or since the businesses are so close together, we could use the one page to promote both businesses. We also have a similar issue with LinkedIn company pages. What do you guys think? Separate pages or combine pages? Currently there are 2 separate websites for each companies services.
Local SEO | | donsilvernail0 -
Website pages for different cities
HI, Is it ok to have pages on my website that are specifically targeted for one town? Does Google frown on this? is there any thing I should know about doing this, like, does it hurt my seo efforts in anyway? I would be making each page as resourceful as possible to the reader., by Including unique content etc Thanks in advance:)
Local SEO | | MissThumann0 -
Duplicate site with same content
Hi All, I hope someone can assist, We have 2 brands that sell the exact same products. We have a main and an off brand. We just redeveloped the main brands site and now have to do the off brand (was owned by another company and we acquired them, we then changed their products to match ours). Am I able to pretty much clone the site and just change the branding and rel canonical each page to its original on the main brand? Granted I will lose rankings but will it be something that will affect anything else? I want to do this so it saves us time in updating products on both sites (and avoids errors in incorrect pricing). Would appreciate some guidance with this one 🙂 Cheers Dave
Local SEO | | CFCU1 -
Do not understand why a page will not rank- AT ALL!
I have a business that provides on-site services out of a central location. For instance in Denver, we have a warehouse location where we can perform repairs but the majority of business is performed within a 50 mile radius of the city center- on-site, a homes, businesses, etc. Our Google local page is set up to reflect this (mobile service as well as physical location). In order to capture business organically within this 50 mile veil, we have set up city specific service pages on our site to reflect the more than 30 municipalities that fit within the 50 mile veil. This strategy seems to work pretty well in Colorado but in Minnesota we are not having the same outcome. The following city page is created specifically for the term "iPhone repair Minneapolis" and has been live for over a year. It is not even in the top 50. Is this a regional issue or a specific page issue? Our domain actually ranks 15th for this term. http://www.shatterbuggy.com/service-areas/minneapolis/iphone-repair/ Thoughts?
Local SEO | | BenjaminH0 -
How is it possible to create unique content (never blogged or discussed before) content on common topics? Is it practically possible?
It is a common advise by all seo experts to write unique and useful content in the articles or blog posts. How is it possible to find unique topics when thousands of small business owners blog on similar business? Is it really possible? Any advise on this.
Local SEO | | govi0