Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does blocking foreign country IP traffic to site, hurt my SEO / US Google rankings?
-
I have a website is is only of interest to US visitors. 99% (at least) of Adsense income is from the US. But I'm getting constant attempts by hackers to login to my admin account. I have countermeasures fo combat that and am initiating others.
But here's my question: I am considering not allowing any non US, or at least any non-North American, traffic to the site via a Wordpress plugin that does this. I know it will not affect my business negatively, directly. However, are there any ramifications of the Google bots of these blocked countries not being able to access my site? Does it affect the rankings of my site in the US Google searches.
At the very least I could block China, Russia and some eastern European countries.
-
Honestly, there could be a very real world impact on your SERPs without you understanding it. I suggest not blocking all traffic from foreign countries.
Let's take this scenario as an example:
I have an ecommerce website that only sells to the United States. I really only care about the US traffic, since that is where my sales can come from. However, many of my inbound site links seem to be coming from Outside US traffic. This outside US traffic cannot buy from me, in fact, they cannot buy many of the products I sell because they are not available in their country.
Even so, when investigating my link profile, I notice that some users are getting the products I sell from somewhere and then blogging about how they love the product. They include a link back to my site since they know I sell the product.
Now, it's true that most traffic from that referral source will not convert to paid users. But, the links they provide are helping me in the SERPs, which brings in the qualified traffic that converts to sales.
In regards to the bounce rate =: You're not actually decreasing the bounce rate. Instead, you've identified the accurate segment of users to be measuring bounce rate from. In your Google Analytics, you should filter out the foreign traffic so that you're only measuring the correct segment of traffic that is important to you.
Now you have the best of both worlds - your reports show the accurate target segment and its metrics, as well as, any benefit that comes from the foreign traffic and link building.
-
I doubt blocking countries can have any negative effect on your SEO. Like in your case our company's customers are located only in US. We have blocked many foreign countries for exactly the same reasons you name and never had any negative effects on our SEO work due to the IP blocks. It's more...you may actually see a decrease in your website's bounce rates what is supposed to be good for your ranks.
-
I suggest not to block foreign traffic.
-
You do not know why someone might be searching from a foreign country.
-
Foreign traffic may help you identify key content areas for optimization, curation, opportunities, ect
-
Your site may provide value to foreign visitors in some way that you don't yet understand and removing all traffic could have a negative impact. For example: Foreign visitors cite your content and routinely link back to it (helps you in the SERPs).
If you're seeing many bot attempts on your admin, change its login address. That is a good first measure to preventing brute force attacks.
You can also use a plugin to limit the login attempts. If a bot comes and tries to login it will be prevented from logging in after X attempts.
Use a service like Cloudflare for additional security. Cloudflare is a free CDN provider that will give you an additional layer of security for your site. It has a list of known ip abusers and can filter those out from reaching your website.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will changing category URLs on site hurt SEO?
Hi Moz Community, We're looking to replace some URLs on our Wordpress site and I want to make sure we won't hurt our SEO with the changes. The site is lushpalm.com When we originally launched our site we created pages (which are linked to in our main menu) to essentially display our categories. We did this as a workaround because we didn’t like the URL to have the word “category” in it. Now we would like to make some changes and we want to make sure we’re not going to hurt our SEO in any way by accidentally duplicating content or otherwise. We want to fix our structure and now link to our category pages from our main menu, BUT we want to change the URL of the category page so that it doesn’t have “category” in it, essentially renaming it the name of the page currently linked to in our main menu. So basically, the category lushpalm.com/category/surf-trips, would be renamed with the URL lushpalm.com/surf-trips and the current page that is at lushpalm.com/surf-trips would be therefore replaced. My questions are: If we did this, would that mean that the previous “lushpalm.com/category/surf-trips” would cease to exist? Or is there some imprint of that out on the web? And if it is then would it re-direct to the new page? Would replacing the current page URL with a category hurt our current SEO in any way? Would this change cause any duplicate pages somehow? Thanks so much for your help!
Intermediate & Advanced SEO | | TaraLP1 -
Can I use duplicate content in different US cities without hurting SEO?
So, I have major concerns with this plan. My company has hundreds of facilities located all over the country. Each facility has it's own website. We have a third party company working to build a content strategy for us. What they came up with is to create a bank of content specific to each service line. If/when any facility offers that service, they then upload the content for that service line to that facility website. So in theory, you might have 10-12 websites all in different cities, with the same content for a service. They claim "Google is smart, it knows its content all from the same company, and because it's in different local markets, it will still rank." My contention is that duplicate content is duplicate content, and unless it is "localize" it, Google is going to prioritize one page of it and the rest will get very little exposure in the rankings no matter where you are. I could be wrong, but I want to be sure we aren't shooting ourselves in the foot with this strategy, because it is a major major undertaking and too important to go off in the wrong direction. SEO Experts, your help is genuinely appreciated!
Intermediate & Advanced SEO | | MJTrevens1 -
[Very Urgent] More 100 "/search/adult-site-keywords" Crawl errors under Search Console
I just opened my G Search Console and was shocked to see more than 150 Not Found errors under Crawl errors. Mine is a Wordpress site (it's consistently updated too): Here's how they show up: Example 1: URL: www.example.com/search/adult-site-keyword/page2.html/feed/rss2 Linked From: http://an-adult-image-hosting.com/search/adult-site-keyword/page2.html Example 2 (this surprised me the most when I looked at the linked from data): URL: www.example.com/search/adult-site-keyword-2.html/page/3/ Linked From: www.example.com/search/adult-site-keyword-2.html/page/2/ (this is showing as if it's from our own site) http://a-spammy-adult-site.com/search/adult-site-keyword-2.html Example 3: URL: www.example.com/search/adult-site-keyword-3.html Linked From: http://an-adult-image-hosting.com/search/adult-site-keyword-3.html How do I address this issue?
Intermediate & Advanced SEO | | rmehta10 -
Does it hurt your SEO to have an inaccessible directory in your site structure?
Due to CMS constraints, there may be some nodes in our site tree that are inaccessible and will automatically redirect to their parent folder. Here's an example: www.site.com/folder1/folder2/content, /folder2 redirects to /folder1. This would only be for the single URL itself, not the subpages (i.e. /folder1/folder2/content and anything below that would be accessible). Is there any real risk in this approach from a technical SEO perspective? I'm thinking this is likely a non-issue but I'm hoping someone with more experience can confirm. Another potential option is to have /folder2 accessible (it would be 100% identical to /folder1, long story) and use a canonical tag to point back to /folder1. I'm still waiting to hear if this is possible. Thanks in advance!
Intermediate & Advanced SEO | | digitalcrc0 -
Would changing the file name of an image (not the alt attribute) have an effect of on seo / ranking of that image and thus the site?
Would changing the file name of image, not the alt attribute nor the image itself (so it would be exactly the same but just a name change) have any effect on : a) A sites seo ranking b) the individual images seo ranking (although i guess if b) would be true it would have an effect on a) although potentially small.) This is the sort of change i would be thinking of making :  changed to 
Intermediate & Advanced SEO | | Sam-P0 -
My website is not ranking for primary keywords in Google
I need help regarding some SEO strategy that need to be implemented to my website http://goo.gl/AiOgu1 . My website is a leading live chat product, daily it receives around 2000 unique visitors. Initially the website was impacted by manual link penalty, I cleaned up lot of backlinks, the website revoked from the penalty some where around June'14. Most of the secondary and longtail Keywords started ranking in Google, but unfortunately, it do not rank well for the primary keywords like (live chat, live chat software, helpdesk etc). Since I have done lot of onsite changes and even revamped the content but till now I dont find any improvement. I am unable to understand where I have got structed.
Intermediate & Advanced SEO | | sandeep.clickdesk
can anyone help me out?0 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
Splitting a Site into Two Sites for SEO Purposes
I have a client that owns a business that really could be easily divided into two separate business in terms of SEO. Right now his web site covers both divisions of his business. He gets about 5500 visitors a month. The majority go to one part of his business and around 600 each month go to the other. So about 11% I'm considering breaking off this 11% and putting it on an entirely different domain name. I think I could rank better for this 11%. The site would only be SEO'd for this particular division of the company. The keywords would not be in competition with each other. I would of course link the two web sites and watch that I don't run into any duplicate content issues. I worry about placing the redirects from the pages that I remove to the new pages. I know Google is not a fan of redirects. Then I also worry about the eventual drop in traffic to the main site now. How big of a factor is traffic in rankings? Other challenges include that the business services 4 major metropolitan areas. Would you do this? Have you done this? How did it work? Any suggestions?
Intermediate & Advanced SEO | | MSWD0