Does blocking foreign country IP traffic to site, hurt my SEO / US Google rankings?
-
I have a website is is only of interest to US visitors. 99% (at least) of Adsense income is from the US. But I'm getting constant attempts by hackers to login to my admin account. I have countermeasures fo combat that and am initiating others.
But here's my question: I am considering not allowing any non US, or at least any non-North American, traffic to the site via a Wordpress plugin that does this. I know it will not affect my business negatively, directly. However, are there any ramifications of the Google bots of these blocked countries not being able to access my site? Does it affect the rankings of my site in the US Google searches.
At the very least I could block China, Russia and some eastern European countries.
-
Honestly, there could be a very real world impact on your SERPs without you understanding it. I suggest not blocking all traffic from foreign countries.
Let's take this scenario as an example:
I have an ecommerce website that only sells to the United States. I really only care about the US traffic, since that is where my sales can come from. However, many of my inbound site links seem to be coming from Outside US traffic. This outside US traffic cannot buy from me, in fact, they cannot buy many of the products I sell because they are not available in their country.
Even so, when investigating my link profile, I notice that some users are getting the products I sell from somewhere and then blogging about how they love the product. They include a link back to my site since they know I sell the product.
Now, it's true that most traffic from that referral source will not convert to paid users. But, the links they provide are helping me in the SERPs, which brings in the qualified traffic that converts to sales.
In regards to the bounce rate =: You're not actually decreasing the bounce rate. Instead, you've identified the accurate segment of users to be measuring bounce rate from. In your Google Analytics, you should filter out the foreign traffic so that you're only measuring the correct segment of traffic that is important to you.
Now you have the best of both worlds - your reports show the accurate target segment and its metrics, as well as, any benefit that comes from the foreign traffic and link building.
-
I doubt blocking countries can have any negative effect on your SEO. Like in your case our company's customers are located only in US. We have blocked many foreign countries for exactly the same reasons you name and never had any negative effects on our SEO work due to the IP blocks. It's more...you may actually see a decrease in your website's bounce rates what is supposed to be good for your ranks.
-
I suggest not to block foreign traffic.
-
You do not know why someone might be searching from a foreign country.
-
Foreign traffic may help you identify key content areas for optimization, curation, opportunities, ect
-
Your site may provide value to foreign visitors in some way that you don't yet understand and removing all traffic could have a negative impact. For example: Foreign visitors cite your content and routinely link back to it (helps you in the SERPs).
If you're seeing many bot attempts on your admin, change its login address. That is a good first measure to preventing brute force attacks.
You can also use a plugin to limit the login attempts. If a bot comes and tries to login it will be prevented from logging in after X attempts.
Use a service like Cloudflare for additional security. Cloudflare is a free CDN provider that will give you an additional layer of security for your site. It has a list of known ip abusers and can filter those out from reaching your website.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inverse variation in Rankings between countries
Hi, Our ranking between India and USA is varying inversely like....when we improve in India...drops in USA and vice-versa. And the possible correlation I have from my end is: We have reclaimed some links and removed same. It happens at both redirects and removal of those redirects. When we reclaimed some links, we improved in India and dropped in US. And when we removed these redirects, vice-versa. Any idea on this? Please share. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Does it hurt your SEO to have an inaccessible directory in your site structure?
Due to CMS constraints, there may be some nodes in our site tree that are inaccessible and will automatically redirect to their parent folder. Here's an example: www.site.com/folder1/folder2/content, /folder2 redirects to /folder1. This would only be for the single URL itself, not the subpages (i.e. /folder1/folder2/content and anything below that would be accessible). Is there any real risk in this approach from a technical SEO perspective? I'm thinking this is likely a non-issue but I'm hoping someone with more experience can confirm. Another potential option is to have /folder2 accessible (it would be 100% identical to /folder1, long story) and use a canonical tag to point back to /folder1. I'm still waiting to hear if this is possible. Thanks in advance!
Intermediate & Advanced SEO | | digitalcrc0 -
Does subdomain hurt SEO on main site
This client sells event management software and puts all their clients on different subdomains of their main domain. Looking in SEO tools like OSE, when I run a backlink analysis, it pulls up all the backlinks to the subdomains as well as those for the main domain. In webmaster tools when I look at queries, impressions and clicks, they get at least 30 times more traffic and impressions on keywords found in their subdomains and very few on their own. In other words, all these tools are providing a collective analysis of main domain and all subdomains. All the backlinks and keywords recorded for those subdomains are not at all relevent to the keywords they want to rank for. For example, their software supports Boy Scouts, so keywords they rank for according to WT include merit badge, scout camp, etc., but of course, that's on the subdomain. As a result, if you were to take a snapshot of their online presence as these tools do, you would think they were a boy scout website and not a software developer if you include the subdomain, along with its PR, backlinks, keywords, etc. So the question I have is, does Google connect all these subdomains with the main domain and then water down the main site with irrelevant keywords, content and backlinks? Or does Google see all those subdomains as completely separate and we don't need to worry or move their clients off their subdomain? I'm worried about Google assigning a "boy scout" relevancy to them. Am I wrong? What would you do?
Intermediate & Advanced SEO | | katandmouse0 -
Large sites linking to us in their menu
Hello, I am digging in to our in-links in WMT and notice that we have a number of sites that link to us in their menu or every page on their site, making for hundreds of thousands of links to our site. Here is an example:
Intermediate & Advanced SEO | | evansluke
http://www.askthebookie.com/ (in the topmost right menu there is a link to our forums) http://www.covers.com/postingforum/ There are about a dozen or so sites that link to our homepage tens-of-thousands of times. Should I disavow them, or is this be viewed as a legitimate link? Thanks in advance for any help!0 -
Meta Keywords: Do They Hurt Rankings
I know that Google doesn't use meta keywords, but does it hurt to have anything in there? Just wondering if I need to remove all the meta keywords that are on my site, or are they harmless to have. Also, would meta keywords ever be used by an internal search plug-in if we were to install one in the future, or do they generally look at the product title and description for that info?
Intermediate & Advanced SEO | | b4cab0 -
Ranking better in different countries than in the UK
My URL is: www.geckonewmedia.comMy friend's site is being ranked in the top 10 in Google in countries such as Norway, Poland, Spain, Germany and France for the term "web design Edinburgh"The site is UK based and it's ranking on page 3 over here. I went into the webmaster tools and changed the location setting to UK on Monday this week as I thought that might be the issue. So far there's been no change.Can anyone help me out with the reason why it might be ranking so well abroad but not in the UK?Thanks
Intermediate & Advanced SEO | | geckonm0 -
Site Not Ranking- No Reason Why
I have a client with a HUGE website who should be ranking for it's competitive keywords. No penalties, or bad links. Old domain. Not ranking for anything. Client has a huge AdWords spend and my theory is that it's not ranking organically because of the AdWords spend. I can't think of anything other reason. Anyone? Thanks. The keywords I'm trying to rank this client for aren't even competitive.
Intermediate & Advanced SEO | | 01023450 -
Google Ranking Wrong Page
The company I work for started with a website targeting one city. Soon after I started SEO for them, they expanded to two cities. Optimization was challenging, but we managed to rank highly in both cities for our keywords. A year or so later, the company expanded to two new locations, so now 4 total. At the time, we realized it was going to be tough to rank any one page for four different cities, so our new SEO strategy was to break the website into 5 sections or minisites consisting of 4 city-targeted sites, and our original site which will now be branded as more of a national website. Our URL structures now look something like this:
Intermediate & Advanced SEO | | cpapciak
www.company.com
www.company.com/city-1
www.company.com/city-2
www.company.com/city-3
www.company.com.city-4 Now, in the present time, all is going well except for our original targeted city. The problem is that Google keeps ranking our original site (which is now national) instead of the new city-specific site we created. I realize that this is probably due to all of the past SEO we did optimizing for that city. My thoughts are that Google is confused as to which page to actually rank for this city's keyword terms and I was wondering if canonical tags would be a possible solution here, since the pages are about 95% identical. Anyone have any insight? I'd really appreciate it!0