Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does blocking foreign country IP traffic to site, hurt my SEO / US Google rankings?
-
I have a website is is only of interest to US visitors. 99% (at least) of Adsense income is from the US. But I'm getting constant attempts by hackers to login to my admin account. I have countermeasures fo combat that and am initiating others.
But here's my question: I am considering not allowing any non US, or at least any non-North American, traffic to the site via a Wordpress plugin that does this. I know it will not affect my business negatively, directly. However, are there any ramifications of the Google bots of these blocked countries not being able to access my site? Does it affect the rankings of my site in the US Google searches.
At the very least I could block China, Russia and some eastern European countries.
-
Honestly, there could be a very real world impact on your SERPs without you understanding it. I suggest not blocking all traffic from foreign countries.
Let's take this scenario as an example:
I have an ecommerce website that only sells to the United States. I really only care about the US traffic, since that is where my sales can come from. However, many of my inbound site links seem to be coming from Outside US traffic. This outside US traffic cannot buy from me, in fact, they cannot buy many of the products I sell because they are not available in their country.
Even so, when investigating my link profile, I notice that some users are getting the products I sell from somewhere and then blogging about how they love the product. They include a link back to my site since they know I sell the product.
Now, it's true that most traffic from that referral source will not convert to paid users. But, the links they provide are helping me in the SERPs, which brings in the qualified traffic that converts to sales.
In regards to the bounce rate =: You're not actually decreasing the bounce rate. Instead, you've identified the accurate segment of users to be measuring bounce rate from. In your Google Analytics, you should filter out the foreign traffic so that you're only measuring the correct segment of traffic that is important to you.
Now you have the best of both worlds - your reports show the accurate target segment and its metrics, as well as, any benefit that comes from the foreign traffic and link building.
-
I doubt blocking countries can have any negative effect on your SEO. Like in your case our company's customers are located only in US. We have blocked many foreign countries for exactly the same reasons you name and never had any negative effects on our SEO work due to the IP blocks. It's more...you may actually see a decrease in your website's bounce rates what is supposed to be good for your ranks.
-
I suggest not to block foreign traffic.
-
You do not know why someone might be searching from a foreign country.
-
Foreign traffic may help you identify key content areas for optimization, curation, opportunities, ect
-
Your site may provide value to foreign visitors in some way that you don't yet understand and removing all traffic could have a negative impact. For example: Foreign visitors cite your content and routinely link back to it (helps you in the SERPs).
If you're seeing many bot attempts on your admin, change its login address. That is a good first measure to preventing brute force attacks.
You can also use a plugin to limit the login attempts. If a bot comes and tries to login it will be prevented from logging in after X attempts.
Use a service like Cloudflare for additional security. Cloudflare is a free CDN provider that will give you an additional layer of security for your site. It has a list of known ip abusers and can filter those out from reaching your website.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Is Indexing my 301 Redirects to Other sites
Long story but now i have a few links from my site 301 redirecting to youtube videos or eCommerce stores. They carry a considerable amount of traffic that i benefit from so i can't take them down, and that traffic is people from other websites, so basically i have backlinks from places that i don't own, to my redirect urls (Ex. http://example.com/redirect) My problem is that google is indexing them and doesn't let them go, i have tried blocking that url from robots.txt but google is still indexing it uncrawled, i have also tried allowing google to crawl it and adding noindex from robots.txt, i have tried removing it from GWT but it pops back again after a few days. Any ideas? Thanks!
Intermediate & Advanced SEO | | cuarto7150 -
Brand name not ranking in Google
Hi Moz'ers, Could you help me with something I cannot seem to figure out by myself. In June 2017 my company started a rebranding campaign. We've changed our brand name and launched a new website: https://spotler.com. Everything is going fine, but if you Google our brand name "Spotler" our website doesn't show up. How can it be? Our domain authority is 38. It would be wonderful if you could help me. Let me know if you need more information. Best, Simone
Intermediate & Advanced SEO | | Spotler0 -
Does cache-control : private hurt SEO?
Hi, I recently found I can no longer view our web pages in Google's cache. I get 404 errors. http://webcache.googleusercontent.com/search?q=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&rlz=1C1GGRV_enUS751US751&oq=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&aqs=chrome..69i57j69i58.3575j0j4&sourceid=chrome&ie=UTF-8 I did a fetch and render in Search Console and found our header includes a "cache-control: private" entry. The 404's started happening recently. Would this response be the culprit? If Google cannot cache the website, is this bad for SEO? On the surface of it, it sounds bad.
Intermediate & Advanced SEO | | shop.nordstrom0 -
SEO on Jobs sites: how to deal with expired listings with "Google for Jobs" around
Dear community, When dealing with expired job offers on jobs sites from a SEO perspective, most practitioners recommend to implement 301 redirects to category pages in order to keep the positive ranking signals of incoming links. Is it necessary to rethink this recommendation with "Google for Jobs" is around? Google's recommendations on how to handle expired job postings does not include 301 redirects. "To remove a job posting that is no longer available: Remove the job posting from your sitemap. Do one of the following: Note: Do NOT just add a message to the page indicating that the job has expired without also doing one of the following actions to remove the job posting from your sitemap. Remove the JobPosting markup from the page. Remove the page entirely (so that requesting it returns a 404 status code). Add a noindex meta tag to the page." Will implementing 301 redirects the chances to appear in "Google for Jobs"? What do you think?
Intermediate & Advanced SEO | | grnjbs07175 -
My site shows 503 error to Google bot, but can see the site fine. Not indexing in Google. Help
Hi, This site is not indexed on Google at all. http://www.thethreehorseshoespub.co.uk Looking into it, it seems to be giving a 503 error to the google bot. I can see the site I have checked source code Checked robots Did have a sitemap param. but removed it for testing GWMT is showing 'unreachable' if I submit a site map or fetch Any ideas on how to remove this error? Many thanks in advance
Intermediate & Advanced SEO | | SolveWebMedia0 -
Membership/subscriber (/customer) only content and SEO best practice
Hello Mozzers, I was wondering whether there's any best practice guidance out there re: how to deal with membership/subscriber (existing customer) only content on a website, from an SEO perspective - what is best practice? A few SEOs have told me to make some of the content visible to Google, for SEO purposes, yet I'm really not sure whether this is acceptable / manipulative, and I don't want to upset Google (or users for that matter!) Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Wrong country sites being shown in google
Hi, I am having some issues with country targeting of our sites. Just to give a brief background of our setup and web domains We use magento and have 7 connected ecommerce sites on that magento installation 1.www.tidy-books.co.uk (UK) - main site 2. www.tidy-books.com (US) - variations in copy but basically a duplicate of UK 3.www.tidy-books.it (Italy) - fully translated by a native speaker - its' own country based social medias and content regularly updated/created 4.www.tidy-books.fr (France) - fully translated by a native speaker - its' own country based social medias and content regularly updated/created 5.www.tidy-books.de (Germany) - fully translated by a native speaker - uits' own country based social medias and content regularly updated/created 6.www.tidy-books.com.au (Australia) - duplicate of UK 7.www.tidy-books.eu (rest of Europe) - duplicate of UK I’ve added the country and language href tags to all sites. We use cross domain canonical URLS I’ve targeted in the international targeting in Google webmaster the correct country where appropriate So we are getting number issues which are driving me crazy trying to work out why The major one is for example If you search with an Italian IP in google.it for our brand name Tidy Books the .com site is shown first then .co.uk and then all other sites followed on page 3 the correct site www.tidy-books.it The Italian site is most extreme example but the French and German site still appear below the .com site. This surely shouldn’t be the case? Again this problem happens with the co.uk and .com sites with when searching google.co.uk for our keywords the .com often comes up before the .co.uk so it seems we have are sites competing against each other which again can’t be right or good. The next problem lies in the errors we are getting on google webmaster on all sites is having no return tags in the international targeting section. Any advice or help would be very much appreciated. I’ve added some screen shots to help illustrate and happy to provide extra details. Thanks UK%20hreflang%20errors.png de%20search.png fr%20search.png it%20search.png
Intermediate & Advanced SEO | | tidybooks1 -
Will changing Google Places address hurt rankings?
I have a client transferring ownership of their service business (photo booth rental). The current listed address will change, so my main concern is preserving the rankings during the transition. Should I change the Google Local listing to a new physical address, or change it to "serve a surrounding area"? It seems best to set as "serving a surrounding area", but I know Google is really weird about making local listing changes. I've seen and heard about countless listings falling completely off the map after being updated. Any advice appreciated.
Intermediate & Advanced SEO | | Joes_Ideas0