Schema.org snippet for thumbs up-down reviews
-
Hi guys,
I'm deep into the Schema.org meta-tags implementation for the reviews on my website and I'd love to know how do you think I should implement it when I have Positive-Negative reviews as opposed to star ratings. I couldn't find a site that had this with schema tags for reference. Fiverr used to have thumbs up/down, but recently changed to star rating.
On our services marketplace we allow users to review the providers they worked with and ask them for a positive-negative review - thumbs up/down with an additional open text area.
I thought about adding a schema.org meta-tags like this:
Lets assume one of our providers got two reviews, one is positive and the second is negative. So, first I thought about adding an aggregateReview meta-tag on top, just like this:
And also add a meta-tag for any review, like this:
Two days ago by
Kareem Abdul-Jabbar
Joe is a great guy, I'd recommend him to my friends.Does that make sense?
Has anyone had the chance to implement a schema.org meta tags for this kind of situation or familiar with a website who does it that way?
Thanks so much for your help!
Shaqd
-
I'm pretty sure it was on the product page you messaged about. Not that there is anything wrong with marking up several things on a page, but I'm just saying perhaps one of those other areas (e.g. pharmacy) is where the incomplete markup is instead of the product markup.
-
Thanks Everett for your help.
The HTML code is ok, you're right. It's something with how we configured the Schema.org tags.
Btw, where did you see the several different schemas?
ShaqD
-
Hello ShaqD,
I had a look at the code and it looks good to me, but I'm not a developer by trade. Perhaps a developer could be of more assistance.
One thing I did notice was that you have several different schemas on that page, such as one for "website" and one for "pharmacy". Is it possible that one of those is responsible for the error, or were they already on the page the last time you tested the site live without errors using the structured data testing tool?
-
Well, I decided to go with the approach we discussed earlier. After I pushed the changes to our live environment and tested it on Google Structured Data Testing Tool, I found a really weird (and very generic) error: "Error: Incomplete microdata with schema.org."
Any idea what could be the issue here?
Results:
Item
type: http://schema.org/review
property:
reviewrating: Item 1
datepublished: 2014-07-25
author: Massim L.
reviewbody: This is the great job made by X. You know what? I will have remix some of my previous songs too... he's so good!!!Error: Incomplete microdata with schema.org.
Item 1
type: http://schema.org/rating
property:
ratingvalue: 1
worstrating: 0
bestrating: 1Thanks.
ShaqD
-
LOL, well you know the Moz folks. If they bent the rules just a bit they'd have a thousand haters calling them out on it publicly by the end of the day. So they tend toward sticking with legitimate best practices and unfortunately there is no such thing at the moment that I can find for "thumbs up or down" but I think a scale of 0-1 is definitely appropriate and will bring this up to the powers that be.
Thanks!
-
Everett, I think you're right. Since I didn't find a place to get inspiration from I will try it out in the way I mentioned above with a scale of 0-1 for every review.
Btw, I'm not sure you guys noticed, but this forum includes thumbs up/down rating system.Unfortunately, they didn't implement the schema.org tags
Thanks a million.
ShaqD
-
I would put the scale at 0-1. The choice is binary: on or off, good or bad, thumbs up or thumbs down. If you used 1-2 even a bad review would increase the score so the worst Item could end up having the highest rating on the site if enough people voted.
I haven't implemented thumbs up or thumbs down, but I have bent the use to match the way I present data on a site. The site I did this on does have star ratings in the SERPs, which use the aggregate rating of two or more star ratings/reviews. This is pretty standard, but my problem was that I was comparing two or more totally different products, and I'm sure the aggregate rating is meant to apply only to multiple reviews of the same thing. However, that was the only way to get the stars (unless I missed something, and I hope I did) so that's what I did.
All of that is to say, don't be afraid to try it out and see what happens. You're not going to get penalized for poorly implemented schema. Unless you are grossly and obviously trying to spam Google the worst that is going to happen is you don't get the snippet in the SERPs. The problem is even if everything is perfect, that doesn't guarantee Google will display them.
-
Thanks Ray-pp for the quick and helpful response.
It might be a good idea to add bestRating/worstRating tags to each Review (I'm thinking whether it should be a 0/1 or 1/2 like you suggested). The thing is I need also to add an aggregateReview meta tag in addition to the reviews.
What do you think should be the values for the aggregateReview meta tags reviewCount and reviewValue than?
-
Hi Shaqd,
I have not personally implemented a thumbs up/down rating system, but have implemented a 5 star rating system.
Since your rating only have two values, either 1 or 2 (1 being thumbs down, 2 being thumbs up), you'll need to specify the Bestrating attribute so Google understands you only have two options.
This is because, by default, Google assumes a 5 star rating system (1-5) if the attribute is not specified.
On this page: http://schema.org/Rating you'll see how to add the bestrating attribute (bestRating)
It would be great if someone could give an example of how that looks in the SERPs too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different snippet in Google for same page
Hello, I have a question regarding the snippet of a specific case: When i search the homepage by searching the business name, i find the correct snippet of the homepage (with the meta description that was entered). If i search it via site:www. it still show the default meta description. Has anybody had experience with this? Is there a way to change the snippet of site:www.? Does it influence SEO? Thank you!
Intermediate & Advanced SEO | | conversal0 -
Benefits/drawbacks to different Schema markup languages (ie. JSON-LD, Microdata, RDFa)
Just a question (or questions) I have wondered about. What's the difference, besides the actual encoding, between the three? Why have three? Why not just the one? Seems to me that Microdata is the easiest, but maybe I am wrong. Is there a reason to use one versus another? I have not found anything explaining this on schema.org - I suppose this is just a discussion versus getting one right or wrong answer. I am just curious of the opinions of people in the SEO MOZ community. Unless of course there is one answer. I'll take that too.
Intermediate & Advanced SEO | | Brian_Dowd1 -
Review site using canonical tag in a puzzling way.
Have just been looking at a review site and they're using the canonical tag very strangely, to me. For example, they may have several pages of reviews of the same item - they use the canonical tag on page 2/3/4 to point back at page 1 - and yet there is no duplication between the pages. Any idea why they might be doing this?
Intermediate & Advanced SEO | | McTaggart0 -
Will Google display rich snippet photos for People?
I know that photos have been discontinued for Authorship. Someone told me that they had been discontinued for People (which has always been separate from Authorship, as I understand it) as well, but they're still listed here[1] . However, I can't find an example of them working. Can someone enlighten me? Thanks!
Intermediate & Advanced SEO | | john_marketade0 -
Google snippet chosen why?
We have a page about buying property in the Megeve area of the Alps in France. We are No.2 on Google.co.uk for the term "megeve property for sale" and No.1 for "megeve property". http://www.prestigeproperty.co.uk/MegeveProperty/Properties.asp If you search for "megeve property for sale", Google serves our META description as the snippet: Ski chalets, homes and apartments for sale in this exclusive, prestigious Rhone Alpes village - 520000-16500000 EUR. However, we noticed that searching for just "megeve property" serves up a much better snippet taken from the text on the page: A crucial factor for potential property buyers is that there is a strong rental market in Megève and this remains high all year around with properties close to the ... Does anyone know why Google would serve this particular snippet instead of the META description. Is it the number of strong and descriptive words used, or some other reason?
Intermediate & Advanced SEO | | PPGUKLTD0 -
Schema Tag and RDF Microdata for Breadcrumbs
Can someone assist to analyse is the Schema tag and RDF Microdata is correct - http://www.mycarhelpline.com/index.php?option=com_newcar&view=product&Itemid=2&id=106&vid=361 - http://www.mycarhelpline.com/index.php?option=com_newcar&view=product&Itemid=2&id=22&vid=6 Reason - am asking is there are many sites reported on that the rich snippet though shows but in actual the RDFMicrodata does not show in on search engines many thanks
Intermediate & Advanced SEO | | Modi0 -
Schema.org Implementation: "Physician" vs. "Person"
Hey all, I'm looking to implement Schema tagging for a local business and am unsure of whether to use "Physician" or "Person" for a handful of doctors. Though "Physician" seems like it should be the obvious answer, Schema.org states that it should refer to "A doctor's office" instead of a physician. The properties used in "Physician" seem to apply to a physician's practice, and not an actual physician. Properties are sourced from the "Thing", "Place", "Organization", and "LocalBusiness" schemas, so I'm wondering if "Person" might be a more appropriate implementation since it allows for more detail (affiliations, awards, colleagues, jobTitle, memberOf), but I wanna make sure I get this right. Also, I'm wondering if the "Physician" schema allows for properties pulled from the "Person" schema, which I think would solve everything. For reference: http://schema.org/Person http://schema.org/Physician Thanks, everyone! Let me know how off-base my strategy is, and how I might be able to tidy it up.
Intermediate & Advanced SEO | | mudbugmedia0 -
Schema for Hotel
I was interested in setting up rich snippets for all our hotels. I having a difficult time finding an example for a hotel without reviews. If you could add reviews, is there a way of showing your ratings on google places? I would like to add a picture, price, reviews, etc. for www.paradisus-puntacana.com/? Anyway, you can help me out with forming a rich snippet for this hotel?
Intermediate & Advanced SEO | | Melia0