Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema.org snippet for thumbs up-down reviews
-
Hi guys,
I'm deep into the Schema.org meta-tags implementation for the reviews on my website and I'd love to know how do you think I should implement it when I have Positive-Negative reviews as opposed to star ratings. I couldn't find a site that had this with schema tags for reference. Fiverr used to have thumbs up/down, but recently changed to star rating.
On our services marketplace we allow users to review the providers they worked with and ask them for a positive-negative review - thumbs up/down with an additional open text area.
I thought about adding a schema.org meta-tags like this:
Lets assume one of our providers got two reviews, one is positive and the second is negative. So, first I thought about adding an aggregateReview meta-tag on top, just like this:
And also add a meta-tag for any review, like this:
Two days ago by
Kareem Abdul-Jabbar
Joe is a great guy, I'd recommend him to my friends.Does that make sense?
Has anyone had the chance to implement a schema.org meta tags for this kind of situation or familiar with a website who does it that way?
Thanks so much for your help!
Shaqd
-
I'm pretty sure it was on the product page you messaged about. Not that there is anything wrong with marking up several things on a page, but I'm just saying perhaps one of those other areas (e.g. pharmacy) is where the incomplete markup is instead of the product markup.
-
Thanks Everett for your help.
The HTML code is ok, you're right. It's something with how we configured the Schema.org tags.
Btw, where did you see the several different schemas?
ShaqD
-
Hello ShaqD,
I had a look at the code and it looks good to me, but I'm not a developer by trade. Perhaps a developer could be of more assistance.
One thing I did notice was that you have several different schemas on that page, such as one for "website" and one for "pharmacy". Is it possible that one of those is responsible for the error, or were they already on the page the last time you tested the site live without errors using the structured data testing tool?
-
Well, I decided to go with the approach we discussed earlier. After I pushed the changes to our live environment and tested it on Google Structured Data Testing Tool, I found a really weird (and very generic) error: "Error: Incomplete microdata with schema.org."
Any idea what could be the issue here?
Results:
Item
type: http://schema.org/review
property:
reviewrating: Item 1
datepublished: 2014-07-25
author: Massim L.
reviewbody: This is the great job made by X. You know what? I will have remix some of my previous songs too... he's so good!!!Error: Incomplete microdata with schema.org.
Item 1
type: http://schema.org/rating
property:
ratingvalue: 1
worstrating: 0
bestrating: 1Thanks.
ShaqD
-
LOL, well you know the Moz folks. If they bent the rules just a bit they'd have a thousand haters calling them out on it publicly by the end of the day. So they tend toward sticking with legitimate best practices and unfortunately there is no such thing at the moment that I can find for "thumbs up or down" but I think a scale of 0-1 is definitely appropriate and will bring this up to the powers that be.
Thanks!
-
Everett, I think you're right. Since I didn't find a place to get inspiration from I will try it out in the way I mentioned above with a scale of 0-1 for every review.
Btw, I'm not sure you guys noticed, but this forum includes thumbs up/down rating system.Unfortunately, they didn't implement the schema.org tags
Thanks a million.
ShaqD
-
I would put the scale at 0-1. The choice is binary: on or off, good or bad, thumbs up or thumbs down. If you used 1-2 even a bad review would increase the score so the worst Item could end up having the highest rating on the site if enough people voted.
I haven't implemented thumbs up or thumbs down, but I have bent the use to match the way I present data on a site. The site I did this on does have star ratings in the SERPs, which use the aggregate rating of two or more star ratings/reviews. This is pretty standard, but my problem was that I was comparing two or more totally different products, and I'm sure the aggregate rating is meant to apply only to multiple reviews of the same thing. However, that was the only way to get the stars (unless I missed something, and I hope I did) so that's what I did.
All of that is to say, don't be afraid to try it out and see what happens. You're not going to get penalized for poorly implemented schema. Unless you are grossly and obviously trying to spam Google the worst that is going to happen is you don't get the snippet in the SERPs. The problem is even if everything is perfect, that doesn't guarantee Google will display them.
-
Thanks Ray-pp for the quick and helpful response.
It might be a good idea to add bestRating/worstRating tags to each Review (I'm thinking whether it should be a 0/1 or 1/2 like you suggested). The thing is I need also to add an aggregateReview meta tag in addition to the reviews.
What do you think should be the values for the aggregateReview meta tags reviewCount and reviewValue than?
-
Hi Shaqd,
I have not personally implemented a thumbs up/down rating system, but have implemented a 5 star rating system.
Since your rating only have two values, either 1 or 2 (1 being thumbs down, 2 being thumbs up), you'll need to specify the Bestrating attribute so Google understands you only have two options.
This is because, by default, Google assumes a 5 star rating system (1-5) if the attribute is not specified.
On this page: http://schema.org/Rating you'll see how to add the bestrating attribute (bestRating)
It would be great if someone could give an example of how that looks in the SERPs too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I add FAQS schema on my homepage?
Hello, can we have the FAQ code on the homepage (staff time)? we have written some questions and answers in the drop-down list on the homepage, and also add the schema code script to one tag of the page, but it does not work!
Intermediate & Advanced SEO | | fbowable0 -
H1 and Schema Codes Set Up Correctly?
Greetings: It was pointed out to me that the h1 tags on my website (www.nyc-officespace-leader.com) all had exactly the same text and that duplication may be contributing to the very low page authority for most URLs. The duplicate h1 appears in line 54-54 (see below) of the home page: www.nyc-officespace-leader.com: itemscope itemtype="http://schema.org/LocalBusiness" style="position:absolute;top:-9999em;"> <span<br>itemprop="name">Metro Manhattan Office Space</span<br> <img< p="">But the above refers to schema" so is this really duplicate H1 or is there an exception if the H1 is within a schema? Also, I was told that the company street address and city and state were set up incorrectly as part of an alt tag. However these items also appear as schema in lines 49-68 shown below: Dangerous for me to perform surgery on the code without being certain about these key items!! Could ask my developer, however they may be uncomfortable considering that they set this up in the 1st place. So the view of neutral professionals would be highly welcome! itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
Intermediate & Advanced SEO | | Kingalan1
<span<br>itemprop="streetAddress">347 5th Ave #1008
<span<br>itemprop="addressLocality">New York
<span<br>itemprop="addressRegion">NY
<span<br>itemprop="postalCode">10016<div<br>itemprop="brand" itemscope itemtype="http://schema.org/Organization">
---------------------------------------------------------------------------</div<br></span<br></span<br></span<br></span<br></img<>0 -
Should I use https schema markup after http-https migration?
Dear Moz community, Noticed that several groups of websites after HTTP -> HTTPS migration update their schema markup from, example : {
Intermediate & Advanced SEO | | admiral99
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "http://www.your-site.com"
} becomes {
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Your WebSite Name",
"alternateName": "An alternative name for your WebSite",
"url": "https://www.example.com"
} Interesting to know, because Moz website is on https protocol but uses http version of markup. Looking forward for answers 🙂0 -
Where does Movie Theater schema markup code live?
What I am trying to accomplishI want what AMC has. When searching google for a movie at AMC near me, Google loads the movie times right onto the top of the first page. When you click the movie time it links to a pop up window that gives you the option to purchase from MovieTickets.com, Fandango or AMC.com.Info about my theaterMy theater hosts theater info and movie time info on their website. Once you click the time you want it takes you to a third party ticket fulfillment site via sub domain that I have little control over. Currently Fandango tickets show up in Google like AMCs but the option to buy on my theater site does not.Questions Generally, how do I accomplish this? Does the schema code get implemented on the third party ticket purchasing site or on my site? How can I ensure that the Google pop-up occurs so that users have a choice to purchase via Fandango or on my theaters website? TSt9g
Intermediate & Advanced SEO | | ColeBField2 -
When to Use Schema vs. Facebook Open Graph?
I have a client who for regulatory reasons cannot engage in any social media: no Twitter, Facebook, or Google+ accounts. No social sharing buttons allowed on the site. The industry is medical devices. We are in the process of redesigning their site, and would like to include structured markup wherever possible. For example, there are lots of schema types under MedicalEntity: http://schema.org/MedicalEntity Given their lack of social media (and no plans to ever use it), does it make sense to incorporate OG tags at all? Or should we stick exclusively to the schemas documented on schema.org?
Intermediate & Advanced SEO | | Allie_Williams0 -
HTTPS moz.org untrusted - invalid cert
https://www.moz.com/ has an invalid cert guys This Connection is Untrusted You have asked Firefox to connect
Intermediate & Advanced SEO | | irvingw
securely to www.moz.com, but we can't confirm that your connection is secure.
Normally, when you try to connect securely,
sites will present trusted identification to prove that you are
going to the right place. However, this site's identity can't be verified. What Should I Do? If you usually connect to
this site without problems, this error could mean that someone is
trying to impersonate the site, and you shouldn't continue. www.moz.com uses an invalid security certificate. The certificate is only valid for moz.com (Error code: ssl_error_bad_cert_domain) If you understand what's going on, you
can tell Firefox to start trusting this site's identification.
Even if you trust the site, this error could mean that someone is
tampering with your connection.
Don't add an exception unless
you know there's a good reason why this site doesn't use trusted identification.1 -
Is SEOmoz.org creating duplicate content with their CDN subdomain?
Example URL: http://cdn.seomoz.org/q/help-with-getting-no-conversions Canonical is a RELATIVE link, should be an absolute link pointing to main domain: http://www.seomoz.org/q/help-with-getting-no-conversions <link href='[/q/help-with-getting-no-conversions](view-source:http://cdn.seomoz.org/q/help-with-getting-no-conversions)' rel='<a class="attribute-value">canonical</a>' /> 13,400 pages indexed in Google under cdn subdomain go to google > site:http://cdn.seomoz.org https://www.google.com/#hl=en&output=search&sclient=psy-ab&q=site:http%3A%2F%2Fcdn.seomoz.org%2F&oq=site:http%3A%2F%2Fcdn.seomoz.org%2F&gs_l=hp.2...986.6227.0.6258.28.14.0.0.0.5.344.3526.2-10j2.12.0.les%3B..0.0...1c.Uprw7ko7jnU&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=97577626a0fb6a97&biw=1920&bih=936
Intermediate & Advanced SEO | | irvingw1 -
Schema.org Implementation: "Physician" vs. "Person"
Hey all, I'm looking to implement Schema tagging for a local business and am unsure of whether to use "Physician" or "Person" for a handful of doctors. Though "Physician" seems like it should be the obvious answer, Schema.org states that it should refer to "A doctor's office" instead of a physician. The properties used in "Physician" seem to apply to a physician's practice, and not an actual physician. Properties are sourced from the "Thing", "Place", "Organization", and "LocalBusiness" schemas, so I'm wondering if "Person" might be a more appropriate implementation since it allows for more detail (affiliations, awards, colleagues, jobTitle, memberOf), but I wanna make sure I get this right. Also, I'm wondering if the "Physician" schema allows for properties pulled from the "Person" schema, which I think would solve everything. For reference: http://schema.org/Person http://schema.org/Physician Thanks, everyone! Let me know how off-base my strategy is, and how I might be able to tidy it up.
Intermediate & Advanced SEO | | mudbugmedia0