Advantage of using LocalBusiness rich snippets?

[calf]

I am working on a website that has company profile pages. What are the advantages of using LocalBusiness rich snippets for profiles?

[calf]

Looking for the benefits of using this markup (https://schema.org/LocalBusiness) for profiles.

Note: the website lists company information on profile pages, it is not a local business website.

[MiriamEllis]

Hey Calif,

Nice answer from Sachin. I just want to be clear what types of rich snippets you're referring to. Want to be sure you're receiving the right feedback:)

[sachin-sv]

Hi Calf,

This data helps search engines like Google understand specific details about your local business website, and helps you appear in the most relevant local search results with rich snippet data as well as your picture from your Google+ profile.

However, any attempt to mark-up content that is invisible to users, or content that is irrelevant/misleading just to generate the rich snippet may result in action being taken against your website

Here are some of the benefits of using Local Business rich snippets:

• Provide greater information to search engines to improve their understanding about your business and of the content on your website.
• It can act as an authentication for a business address if it matches the Google Business Listing, in doing so improve local SEO.
• Implementing rich snippets can have a huge impact on how your pages perform in the search engines.
• It may help to increase visibility in the search results
• It can improve click through rates and attract more targeted traffic
• It can give your pages some competitive advantage as well

For local search, highlighting your location will mean that a search engine understands your business location better and your address may appear in the search result as a rich snippet.