Ecommerce Site homepage , Is it okay to have Links as H2 Tags as that is relevant to the page ?

[PeteC12]

Hi All,

I have a Rental site and I am bit confused with how best do my H Tags on my homepage

I know the H1 is the most important, Then H2 Tags and so on.. and that these tags should really be titles for content.

However, I have a few categories (links) on my homepage so I am wondering if I could put these as H2 Tags given that it is relevant to the page . H3 Tags will my News and Guides etc , H4 Tags will the whats on the footer.

I am attached a made up screenshot of what I propose for my homepage  if someone could please  give it a quick look ,  it would be very much appreciated. I have looked at what some competitors do a lot of them don't seem to have h2's etc but I know it's an important factor for rankings etc.

Many thanks

Pete

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[MonicaOConnor]

No problem, Good Luck!

[PeteC12]

Many thanks Monica

I see what you mean now .

Thanks again

Pete

[MonicaOConnor]

The one I was looking at on the bottom of the page was the H1 tag.

You don't want to over optimize your home page. My suggestion is to make those h2 tags h1 tags on the category pages they belong to.

For example, take the h2 tag off of Garden Tools on the home page, and make it the h1 tag on the Garden Tools page.

The links on the home page are just convenience for the user. It isn't really what the home page is about, so I would leave the h2 tags off completely. You can make your h2 tag simpler on your home page by using a secondary keyword selection instead. Your h1 is "National Tool Hire" So maybe make your one h2 tag something like "Convenient DIY Tools Available Now"

Your h3 and h4 tags appear to be in good places. Getting rid of some of the h2 tags, I think you will be ok leaving the h1 tag on the bottom of the page. With stuff being so far down on the page it could be possible that it gets missed on a crawl or 2, especially if you have a lot of coding behind that page.

[PeteC12]

Hi Monica,

Many thanks for your suggestions

The H2 Tag at the bottom of the page (National Tool Hire) is actually text which sits above Content.

The H2 Tag (Floor Sander Hire) Graphic at the top of the page( I think you are referring to this), is a slideshow of 6 different banners so I guess it will be 6 H2 tags (one for each banner).

I see your point about having to many H2 Tags but they are links to the different categories we go to hence the thought of having them as H2's ?.

Many thanks

Pete

[MonicaOConnor]

My thought would be to swap the H2 tag at the top of the page with the "National Tool Hire" graphic you have at the bottom of the page. Doing this flip flop would help you a little.

Generally, I don't believe the positioning of the H tags makes a huge difference. However, you are using a lot of h2 tags on this page. I think that is going to get a little confusing. I would move that h1 up to the top if you can't decrease the amount of h2 tags you have on this page. I have seen other sites use links for their h tags, especially if the link goes to a form, a calculator or some other tool. I really suggest dropping some of the h2 tags, adding some h3 and h4 tags. I think no more than 2 h2 tags should be used. That is kind of the best practice I have learned over the years.

[adamxj2]

I see your issue with that…

I'd suggest moving the H1 title and the section it titles up, at the very least. Maybe under that slider? It's not good practice to bury your H1 at the bottom of your page.

[PeteC12]

Hi Adam,

Many thanks. It's a tool hire so I am struggling to fit the word tool hire with the current design hence, having it on the bottom of the page...

thanks

Pete

[adamxj2]

Hi Pete

H tags are used to show hierarchy so I would suggest changing your first H2 tag at the top of the page to an H1. After that, you can break up your content  with H2s, 3s, etc. Google will look for a H1 tag to see what the page content is about so it is important to have the keyword you are targeting within that.

Clearly organizing your design with heading tags hierarchy will make it more user friendly and will also help search engines better understand your content. Think about it like you are looking at a newspaper… the H1 gives you the title, H2 will be the supportive subtitles, and so forth

Hope that helps!