Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ecommerce Site homepage , Is it okay to have Links as H2 Tags as that is relevant to the page ?
-
Hi All,
I have a Rental site and I am bit confused with how best do my H Tags on my homepage
I know the H1 is the most important, Then H2 Tags and so on.. and that these tags should really be titles for content.
However, I have a few categories (links) on my homepage so I am wondering if I could put these as H2 Tags given that it is relevant to the page . H3 Tags will my News and Guides etc , H4 Tags will the whats on the footer.
I am attached a made up screenshot of what I propose for my homepage if someone could please give it a quick look , it would be very much appreciated. I have looked at what some competitors do a lot of them don't seem to have h2's etc but I know it's an important factor for rankings etc.
Many thanks
Pete
-
No problem, Good Luck!
-
Many thanks Monica
I see what you mean now .
Thanks again
Pete
-
The one I was looking at on the bottom of the page was the H1 tag.
You don't want to over optimize your home page. My suggestion is to make those h2 tags h1 tags on the category pages they belong to.
For example, take the h2 tag off of Garden Tools on the home page, and make it the h1 tag on the Garden Tools page.
The links on the home page are just convenience for the user. It isn't really what the home page is about, so I would leave the h2 tags off completely. You can make your h2 tag simpler on your home page by using a secondary keyword selection instead. Your h1 is "National Tool Hire" So maybe make your one h2 tag something like "Convenient DIY Tools Available Now"
Your h3 and h4 tags appear to be in good places. Getting rid of some of the h2 tags, I think you will be ok leaving the h1 tag on the bottom of the page. With stuff being so far down on the page it could be possible that it gets missed on a crawl or 2, especially if you have a lot of coding behind that page.
-
Hi Monica,
Many thanks for your suggestions
The H2 Tag at the bottom of the page (National Tool Hire) is actually text which sits above Content.
The H2 Tag (Floor Sander Hire) Graphic at the top of the page( I think you are referring to this), is a slideshow of 6 different banners so I guess it will be 6 H2 tags (one for each banner).
I see your point about having to many H2 Tags but they are links to the different categories we go to hence the thought of having them as H2's ?.
Many thanks
Pete
-
My thought would be to swap the H2 tag at the top of the page with the "National Tool Hire" graphic you have at the bottom of the page. Doing this flip flop would help you a little.
Generally, I don't believe the positioning of the H tags makes a huge difference. However, you are using a lot of h2 tags on this page. I think that is going to get a little confusing. I would move that h1 up to the top if you can't decrease the amount of h2 tags you have on this page. I have seen other sites use links for their h tags, especially if the link goes to a form, a calculator or some other tool. I really suggest dropping some of the h2 tags, adding some h3 and h4 tags. I think no more than 2 h2 tags should be used. That is kind of the best practice I have learned over the years.
-
I see your issue with that…
I'd suggest moving the H1 title and the section it titles up, at the very least. Maybe under that slider? It's not good practice to bury your H1 at the bottom of your page.
-
Hi Adam,
Many thanks. It's a tool hire so I am struggling to fit the word tool hire with the current design hence, having it on the bottom of the page...
thanks
Pete
-
Hi Pete
H tags are used to show hierarchy so I would suggest changing your first H2 tag at the top of the page to an H1. After that, you can break up your content with H2s, 3s, etc. Google will look for a H1 tag to see what the page content is about so it is important to have the keyword you are targeting within that.
Clearly organizing your design with heading tags hierarchy will make it more user friendly and will also help search engines better understand your content. Think about it like you are looking at a newspaper… the H1 gives you the title, H2 will be the supportive subtitles, and so forth
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I add no-follow tags to my widget links?
Matt Cutts recommended in a video in 2013 to add rel="nofollow" on widget links that link back to your website. Some background of my company: We're a software company for website chat. There's a 'powered by' link in our widgets that links back from our users' websites to our website. Currently these are all follow links. I checked out the links of our competitors, and it seems none of them have no follow on their widget backlinks. This, together with the fact that the video is quite old and information on this issue rather scarce, makes me doubt whether we should change our widget backlinks to no follow. Does anyone have thoughts on this?
Intermediate & Advanced SEO | | Maximuxxx0 -
Multiple Ecommerce sites, same products
We are a large catalog company with thousands of products across 2 different domains. Google clearly knows that the sites are connected. Both domains are fairly well known brands - thousands of branded searches for each site per month. Roughly half of our products overlap - they appear on both sites. We have a known duplicate content issue - both sites having exactly the same product descriptions, and we are working on it. We've seen that when a product has different content on the 2 sites, frequently, both pages get to page 2 of the SERPs, but that's as far as it goes, despite aggressive white hat link building tactics. 1. Is it possible to get the same product pages on page 1 of the SERPs for both sites? (I think I know the answer...) 2. Should we be canonicalizing (is that a word?) products across the sites? This would get tricky - both sites have roughly the same domain authority, but in different niches. Certain products and keywords naturally rank better on 1 site or the other depending on the niche.
Intermediate & Advanced SEO | | AMHC0 -
Do I have to optimize every page on my site?
Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized? And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages? Kind Regards Cam
Intermediate & Advanced SEO | | hemeravisuals0 -
Link Juice + multiple links pointing to the same page
Scenario
Intermediate & Advanced SEO | | Mark_Ch
The website has a menu consisting of 4 links Home | Shoes | About Us | Contact Us Additionally within the body content we write about various shoe types. We create a link with the anchor text "Shoes" pointing to www.mydomain.co.uk/shoes In this simple example, we have 2 instances of the same link pointing to the same url location.
We have 4 unique links.
In total we have 5 on page links. Question
How many links would Google count as part of the link juice model?
How would the link juice be weighted in terms of percentages?
If changing the anchor text in the body content to say "fashion shoes" have a different impact? Any other advise or best practice would be appreciated. Thanks Mark0 -
How to Disallow Tag Pages With Robot.txt
Hi i have a site which i'm dealing with that has tag pages for instant - http://www.domain.com/news/?tag=choice How can i exclude these tag pages (about 20+ being crawled and indexed by the search engines with robot.txt Also sometimes they're created dynamically so i want something which automatically excludes tage pages from being crawled and indexed. Any suggestions? Cheers, Mark
Intermediate & Advanced SEO | | monster990 -
How to properly link to products from category pages?
Hi All, We have an e-commerce website and the category pages are built so that there is a product image and below it there is the title. Both the image and the title are in a href (each on its own). I encountered the following unfinished discussion here at MOZ:
Intermediate & Advanced SEO | | BeytzNet
http://www.seomoz.org/q/how-to-optimize-achor-text-links-on-ecommerce-category-page#post-93758 The discussion states that its improper. The question is - if it is wrong then why? (maybe because Google will give its weight to the image anchor instead of the text anchor since it is higher in the page). The other question is how to resolve the matter?
Should I add nofollow to the image href? Thanks0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640 -
Best way to merge 2 ecommerce sites
Our Client owns two ecommerce websites. Website A sells 20 related brands. Website has improving search rank, but not normally on the second to fourth page of google. Website B was purchased from a competitor. It has 1 brand (also sold on site A). Search results are normally high on the first page of google. Client wants to consider merging the two sites. We are looking at options. Option 1: Do nothing, site B dominates it’s brand, but this will not do anything to boost site A. Option 2: keep both sites running, but put lots of canonical tags on site B pointing to site A Option 3: close down site B and make a lot of 301 redirects to site A Option 4: ??? Any thoughts on this would be great. We want to do this in a way that boosts site A as much as possible without losing sales on the one brand that site B sells.
Intermediate & Advanced SEO | | EugeneF0