G+ company page custom url

[Dan-Lawrence]

Hi

I thought these could only be strictly brand name and as suggested by Google however i see a clients competitor has added an obvious target keyword to the end of their custom url

Does this have any benefit ?

Is it advisable to try achieve similar for my client or is it bad practice since contrary to G's guidelines ?

If it is ok to do similar how do you edit your custom domain ?

All Best

Dan

[Dan-Lawrence]

ok thats great thanks for the info

[iSTORM-New-Media]

Hi Dan,

In many Google+ cases, your custom URL will need additional characters added to the end of the pre-selected URL. So they have chosen to add a keyword to the end; but it could have been a city, number or anything.

There is no benefit to doing this, there is no 'SEO' value to your linked website or your Google+ Page. Other factors like categorizing, reviews, location and your linked website's value will help Google+ Local pack listings.

Once you have chosen your custom URL, you cannot edit it. You can also not choose whatever URL you want for your page. We are simply given whatever Google thinks appropriate.

Hope this helps!