Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Open Site Explorer and Expired Links?
-
Hi guys,
I've been checking a few domains for SEO purposes and it appears that OSE is indexing a lot of links which no longer exist, this has been the case for over 6 months - does OSE cleanse expired links? As I'm sure they will be contributing to authority in the eyes of Moz?
-
Though you are correct.
I believe the talk you are referring to from Rand is about Google.
-
The main index uses data that was crawled in the last 120 days (we may expand that number).
But it includes all the domains/pages that we crawled and all domains/pages that were linked to by pages that we crawled. So a page/domain may exist in the index if there is a link to it on a page. But pages that don't exist tend not to have a lot of links to them as a result have a very low PA/DA.
Once crawl data gets to old it will not be used for further index so bad links will expire that way.
-
According to testing described here: http://moz.com/blog/7-empowering-mozcon-presentations
Some link value is, surprisingly, retained even after the link is removed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How To Check Outbound Links Of wesite?
I have a competitor website name Richmond Locksmith 24/7 How can i check its outbound links on moz??
Link Explorer | | Anjana96380 -
Internal Links is reporting "0" value
Open Site Explorer is reporting "0" value under "Total Internal Links" as well as "Internal Links" metrics for my website. I have a good interlinking of pages throughout the site.
Link Explorer | | anupjain
Is there an issue with OSE (Open Site Explorer) crawler ? OR There are some crawling problems with our Website's structure ?
Can anybody please give an idea or recommendations on this ?
Domain: https://www.traveltoindia.org/0 -
How is Moz DA affected by spam links? Disavow file?
So it does not appear that moz let's you upload your disavow file. So when moz calculates your DA how do spammy links factor in? After digging through our GA it appears our site was hit with the 2016 penguin update and never recovered. Our weekly visitors were 2k, then dropped to 500 and have stayed close to that level for a while. We've used the disavow tool, without success over the past 3 years. During that time we have done link out reach and built around 10 legit good quality DA links since. But we have not recovered. At this point i'm thinking I should just remove the disavow file. Moz says our spam score for our domain is 5%.
Link Explorer | | jessicapremier0 -
Moz's new Link Explorer, including our revamped index and DA/PA scores is now open to everyone!
Hey Moz Community, Link Explorer is now open to the public! Everyone can access it via a subscription or a free Moz ‘Community’ account. As you may know by now, the brand-new Link Explorer tool is primed to replace Open Site Explorer as Moz’s link building and analysis tool. The Link Explorer project is the result of an incredible amount of perseverance and hard work by the team, and we’re proud to be able to finally share it with you — we know it’s going to revolutionize how you approach link building and make your job easier. You can read more about the tool here in Sarah Bird’s announcement post. Because Link Explorer improves on almost every aspect of Open Site Explorer, the metrics have improved, too. That means you’re likely going to see some Domain Authority and Page Authority discrepancies between OSE’s index and Link Explorer’s index. We definitely suggest you use the new DA/PA from Link Explorer, as they’re more accurate and refresh daily rather than monthly, as was the case with OSE’s index. However, we also realize that many of you use these metrics to report to your clients and colleagues, and a sudden change or fluctuation could potentially make your job harder. Which DA is the real DA? The new DA is based on a much larger index that has many improvements, several of which are designed to make the index more like Google’s than ever before. You should consider moving towards the new DA (and the old DA won’t be updated after April 26th 2018, so the sooner the better). While there will be fluctuations as we improve the model and add features to the index, we expect it to remain largely stable and to be a far more accurate picture of a site’s authority according to how it’s seen by Google. Why is Link Explorer’s DA/PA considered better than OSE’s, and which should I trust? The larger link index with improved crawl selection allows us to produce a stronger model that includes a much larger proportion of the web. That being said, DA and PA should always be considered in the context of your competitors. A drop in PA or DA relative to the old OSE is of little concern if your competitors saw similar movement. Is Domain Authority/Page Authority an absolute score or a relative one? Both DA and PA are relative to the Internet as a whole. If Facebook acquired a billion new links, everyone’s PA and DA would drop relative to Facebook. Because of this, it’s always best to look at PA and DA in comparison to your competitors. What does a drop/raise in DA mean in Link Explorer vs OSE? How can I explain this to my clients when I’m reporting it? DA and PA should always be considered in the context of your competitors. A drop or raise in PA or DA relative to the old OSE is of little concern if your competitors saw similar movement. Reporting that your site has moved from a DA of 45 to a DA of 42 doesn’t tell the whole story, but reporting that your site has a DA of 42 while your main competitor moved from a 43 to a 37 shows that, relative to the sites you’re competing against in the SERPs, your site has significantly more authority and ranking power. What’s happening to MozTrust and MozRank and why, and what should I replace those with? The improvements to our DA/PA and Spam Score metrics now now account for more important nuances in helping you determine one site’s ability to rank higher than another. Because they no longer correlate with Google’s ranking model as well as they used to, MozRank and MozTrust are being deprecated for better metrics. Users should rely on Page Authority, Domain Authority, and Spam Score to determine the importance and quality of pages, domains, and links. I have historical data I use to help my clients benchmark their progress. What do I do now that DA is calculated differently? You should annotate any KPI changes referencing the change in DA and PA. However, most importantly, you should compare those changes to your competitors, as this will best show how strong your site’s authority is relative to the sites you’re competing against in the SERPs. We take updating our metrics very seriously, and our last major update to the model was 7 years ago. Users of Domain Authority and Page Authority can expect us to continue to produce steady, reliable metrics for the long haul, and only make changes to these metrics when we believe the benefits dramatically outweigh the stability of the metric. Do you have any questions about the new metrics? Anticipating a tough time reporting changes to clients or bosses? Metrics, features or functionality missing that you would want to see? Let us know in the thread, and we’ll work to find a good answer for you. Hope you enjoy the new Link Explorer product and the amazing new link index powering it. We are very excited to provide this valuable data to our community and customers.
Link Explorer | | IanWatson9 -
How to download full list of internal links properly with OSE?
Hi Moz Community, I am having issues getting a full list of my internal links when I go to the Open Site Explorer. When I export the internal links into excel, I am getting half of my URLs and 80% of what I am getting is absolutely crazy URLs that are super super old. Plus, these old URLs are not even showing in my campaign crawls. So the crawls themselves are different. Any help on this would be greatly appreciated, since I am trying to get a full picture on the internal link structure of my site. Thanks!
Link Explorer | | RyanRhodesGW0 -
Moz Pro: Linking RDs to Page much lower than Google Search Console
I'm trying to use the Analyze Keyword tool in Moz Pro, and in the SERP Analysis table, my page has a PA of one, and zero root domains linking to it. If I look at the page in Google Search console, it says I have 229 root domains linking to the page from well known domains like github.com, meetup.com, stackoverflow.com, etc. This particular keyword has been tracked in Moz for the last 6 months, but I just noticed that it was extremely low. I am relatively new to Moz, so forgive me if I sound confused, but can someone explain to me how the numbers can be so low?
Link Explorer | | jakebellacera0 -
Do other sites linking to my page with a low domain authority affect my rankings?
Hello, my page authority 30, I see other page with an authority of 21 for example linking to us. Is this good or bad, does this affect our ranking? A lot of these don't have anchor text, I'm guessing we should reach out to these webmaster to include anchor text with the keywords we want to drive traffic to this page or make as descriptive as possible? Thanks! Laura
Link Explorer | | lauramrobinson320 -
Open Site Explorer Recently Discovered Links Question
Hey Mozzers, I have a question regarding the Open Site Explorer Recently Discovered Links. I know that I have receive follow link from a few sites that have more DA than my site. I am wondering why it is taking so long for OSE to discover these links? I double checked the sites to make sure that they don't have NOFOLLOW (sorry for the double negative), and the sites have linked to my site for over a month now. Any ideas? I'm not concerned about it because Search Engines have discovered those links. I am just curious why this is, or if it is normal. Cheers!
Link Explorer | | evan890