Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Research and Planning Flow
-
Hello,
First post here. I am a IT infrastructure engineer that does application and deployment work mostly, but new to SEO. That being said, I am a firm believer in demming wheel and defined process/flow charts.
I have a website up, built as best practice, its a Magento CE open source Ecommerce store. After some initial research, it seems I really need to define my keywords before I start branding my landing pages and such.
So i am going to have to go back and implement the keywords and evaluate.
But as I am reading it seems most SEO people try their keywords in google ad words first? Then implement?
I am hoping to find some flow or process sheets on how successful Keyword research is done via step by step process and evaluation. And explanations of each.
How many keywords to start with per landing page, how many to try and get in the H1 headers, paragraphs, URL. How long to leave keywords in to test?
Also, I am a start up company that is competing with the big boys in my market space. I know I cant compete for the big keywords in my market? What is my best strategy for getting any kind of ranking as a small business in a global market?
SEO is a mysterious, intriguing thing to me! Very much reminding me of one of my favorite whimsical quotes I will leave you will now, and thanks for reading.
-Alex
"Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." - Willy Wonka
-
Yes, this is the stuff I am looking for !
Process , process, process
Thanks
-
Hi,
I am sharing you a link where keyword research process defined very well .I do follow process mentioned in below url and it is always helpful for me to find best keywords list for any niche.
http://backlinko.com/keyword-research
Thanks
-
I've already gone through the newbie guides, im still looking for a good research and implementation flowchart on keywords, if anyone has a process to share?
Thanks
-
Hi Alex. Today's webinar (http://moz.com/webinars) by Cyrus Shepard is covering this topic very well, although you're going to have to build your own workflow that works best for you. Since the webinar is going on right now (2015-02-10 10:56 Pacific Time) you'll have to wait for it to become available in the previously recorded webinar list. The title is: SEO Basics: The Fundamental Signals Used to Rank Our Content Higher
This along with the beginners guide is going to cover much of your initial steps in SEO: http://moz.com/learn/seo
As for on-page considerations, this is one of the most canonical resources: http://moz.com/learn/seo/on-page-factors. Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to search keywords for Youtube using Moz Keyword explorer?
I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?
Moz Pro | | Dustless0 -
Comparing New vs. Old Keyword Difficulty Scores
We've had a few questions regarding the new Keyword Difficulty score used in Keyword Explorer, and how it compares to the old score in our stand-alone Keyword Difficulty tool. Specifically, people want to know why some scores are much lower using the new tool. There a general discussion of the math behind the tool in this post: Keyword Research in 2016: Going Beyond Guesswork One of the problems we had with the original Keyword Difficulty score is that, because it's based on our Page Authority (PA) score and PA tends toward the middle of the 0-100 range, Difficulty got a bit bunched up. A Difficulty score in the low-to-mid 20s (via the old tool) is actually very low. So, we set out to re-scale the new tool to broaden that score and use more of the 0-100 range. We hoped this would allow more granularity and better comparisons. While the logic is sound, we're concerned that we may have been too aggressive in this re-scaling, given recent feedback. So, we're going to be analyzing a large set of keywords (anonymously, of course) that people have run through the tool to see if too many Difficulty scores seem too low. If they do, we'll make some adjustments to the math. In the meantime, please be aware that low scores may appear lower in the new tool and very high scores may appear higher. We wanted to address some of the limitations in V1 and feedback over the years, and so the old and new scores really can't be compared directly in a meaningful way. We're sorry for any confusion that has caused, and we will re-evaluate if necessary.
Moz Pro | | Dr-Pete3 -
Remove geographic modifiers from keyword list
I just pulled a search term report for all of 2013 from my PPC account. What I got was 673,000 rows of terms that have garnered at least 1 impression in 2013. This is exactly what I was looking for. My issue is that the vast majority of terms are geo-modified to include the city, the city and state or the zip code. I am trying to remove the geographic information to get to a list of root words people are interested in based on their search query patterns. Does anyone know how to remove all city, state and zip codes quickly without having to do a find and replace for each geo-modifier in excel? for example, if i could get a list of all city and state combinations in the US and a list of all zip codes, and put that list on a separate tab and then have a macro find and remove from the original tab any instances of anything from the second tab, that would probably do the trick. Then I could remove duplicates and have my list of root words.
Moz Pro | | dsinger0 -
Does anyone have an SEO strategic plan template for a beginning SEOmoz'r?
I'm fairly new to the SEO world and am going to be creating an SEO strategic plan for my boss (with his help). I was wondering if anyone had any recommendations on a template to use, outline to follow, must have's/don't need, etc. Anything you're willing to share would be greatly appreciated!
Moz Pro | | kyle21ct0 -
Any Other PAID Keyword Difficulty Tool?
Why is The Keyword Difficulty Tool so unreliable? Anyone know of another PAID Keyword Difficulty Tool? Right now I feel like I am getting ripped off for $99 a month for a tool that I have no confidence in...PLEASE HELP ANYONE
Moz Pro | | Local-Interactive0 -
Is there a way to see what keywords users of my site are using to find it online?
Since Google Analytics no longer shows the keywords used by people to find a site online, does the SEOMoz toolset provide somethng to show this data?
Moz Pro | | Mionkeybot0 -
What kind of keyword difficulty should I be aiming for when launching an new site?
I know that words in their 20's or 30's would be ideal, but it's proving hard for me to find relevant keywords with such scores (just a couple with scores in the 30's). Is going for words between 40-50 a waste of time? Thanks.
Moz Pro | | ZakGottlieb711 -
What is mT/mR good for In the keyword tool difficulty full report results?
So the ratio is MozTrust to MozRank, but what is this good for? What can I deduce from this and what can I use it for?
Moz Pro | | MarloSchneider2