Why are certain words formatted as bold in Google+ Reviews?
-
Hey guys,
I noticed that certain words within reviews left on Google+ pages are being shown in bold text. The original reviews do not feature bold text, but when shown in snippets they appear.
I attached a photo below for a college's G+ page.
Any insight would be great!
-
Thanks for checking this out. I'm going to do some more digging and see if I can replicate this with other queries.
-
Hmm .. yes, I'm able to replicate that following your steps in Maps, but when you actually click through to the reviews, these bolds are gone. Honestly, I have no idea what they are doing there in the review snippets (as in your screenshot). They don't have anything to do with the search term. Looking at a nearby laundromat in Buffalo, I don't see the same behavior:
So - sorry, but I'm just not sure what those bolds represent. If anyone else has come across this, please chime in!
-
Weird thing is that I can't even replicate it anymore.
The search term was "nursing college in buffalo ny". The only way I can sort-of replicate it is by performing the search query and then clicking on the red map marker next to D'Youville College within the local results on top. It will pull up Google Maps and show the reviews in bold (see screenshot).
-
Hi Tom!
Normally, I see bolded text in reviews when it replicates part of my search term. It sounds like you are saying the bolded text in your results does not replicate any of the words in your search. Can you share your exact search term so that the community can look at the live result instead of a screenshot? Might help. Thanks!
-
I don't think this was the case though. When looking at the original reviews in 2 different spots (clicking on the Google Reviews link next to the star rating in the SERPs and when visiting the Google+ page), these reviews don't feature any bold or other formatting.
See screenshots attached
-
The search query was "nursing school in (city name)".
-
Hi Tom,
There is a way to make text bold in Google+ page comment or review section. To make comments or review bold use a * before and after
I hope it helps you . To know more on this like how to make italic / Italic & bold Please check below URL
https://plus.google.com/103400392486480765286/posts/QBmgLCtmoo1
Thanks
-
Were these bolded terms relevant to the search query?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I improve my rank on Google Local?
I am bringing this topic up again. Last year, I suddenly stopped ranking for Google Local search results. I tried backing away and hoping it would correct itself, but it has not. When I do a search for myself, I rarely show up in the results anymore, and this image shows AFTER I've zoomed WAY in just to find myself. I think it has something to do with many fishing charters having the same address. I read the Moz article about which signals are most important, but to be quite honest, I don't think any of these competitors really bother with SEO or even have filled out their Google My Business in its entirety. They all have way less reviews than I do as well. I really try to do everything right, but it doesn't seem to help. Is there something small ad obvious that I am missing. Any ideas on what to do?
Reviews and Ratings | | CalicoKitty20000 -
Business name change - Impact on reviews?
Hi I have a client who has created multiple GMB listings for his business using the same address, post code and phone number and I am trying to sort it all out. 2 of the listings have 1 review and 1 of them has 13 reviews. Obviously i want to keep the listing that has 13 reviews and delete the other 2. Keeping the listing with 13 reviews means I will have to update the business name in Google my business because it was originally entered wrongly. Will the profile need to be verified again? Will my client be able to keep those reviews or will they be deleted? Thanks
Reviews and Ratings | | coolhandluc1 -
What types of businesses does Google display reviews in SERP for?
In just the last week, it seems like Google has removed reviews for businesses in our industry (staffing), which is unfortunate since we've been working hard for those reviews. The effect has been to be completely left off the local google business results. One week, we're at the top of the business reviews with our location prominently featured on the map and the next, we aren't even listed. It seems like there must be list of industries in which Google takes reviews into account (or if they do, then at least displays the reviews in the results). For us, up until last week, if you searched "temp agencies", these reviews were included in SERP. Now, nothing. Is this fairly normal behavior for Google?
Reviews and Ratings | | Parker8180 -
The relationship between Google Reviews and SEO?
I have recently started working with a client with bad reviews on Google (2.1/5). Apart from the fact consumers are likely to see these reviews and decide against buying the service the company offers (causing a decrease in traffic), are there any other negative effects on the SEO?
Reviews and Ratings | | sophiecrosby970 -
Enabling Rich Snippets for Reviews and Ratings
Hi everybody, Going to install schema AggregateRating code so our website will appear with 5 stars snippet in SERP. Researching other websites and see two main approaches: Site displays all its reviews on the page where the snippet is
Reviews and Ratings | | Ryan_V
http://www.meatheadmovers.com/movers/los-angeles.aspx Site displays only a few reviews on the targeted page, and the rest can be found on the other page, where they marked up with schema as well.
http://www.danielsmoving.com/areas-served/moving-from-arizona-to-los-angeles/
http://www.alexmoving.net/areas-served/los-angeles-movers/ Google shows rich snippet for both in SERP
http://prntscr.com/ak1vcs
http://prntscr.com/ak1vup Though it says here:
"Make sure the reviews and ratings you mark up are readily available to users from the marked-up page. It should be immediately obvious to users that the page has review or ratings content." Our site has over 300 reviews and I don't want all of them to be in targeted page (home page), of course I prefer to go with option #2 if it's within Google guidelines. is it? What do you guys think?1 -
Do ratings/reviews show up in Organic Search Results anymore?
I read about using schema or h1review to add markup that would get an individual person's review to show up in organic search, but it was from 2013. I did a few queries for keywords in my area, and none of the results had this. Then I did some queries for generic things like "best pizza in Tampa" and "coffee in tampa" and they didn't have it either. So, is this still something that can be done or not? I do see it when a review site like yelp comes up or in ads, but I'm specifically talking about organic search results from our website. Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Local review site discovery
Rand and others have shared a link to a free service where you type in a state location and it shows a list of the most used local listings & review sites for that area. I can't find this service or link anywhere. Was this a service that was on getlisted.org that no longer exists?? Anyone know where it is or where it went?
Reviews and Ratings | | clearlyseo1 -
Where Google+ Local Gets Listings?
I've seen a lot of business owners mention that their website is on Google+ Local but they say they never added it. Does anyone know which companies Google buys databases from and lists the businesses and unclaimed? And how often do they do this?
Reviews and Ratings | | CyberAlien0