Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

Traffic Drop Observations: Google UI, Mobilegeddon

Reporting & Analytics

847

Humanovation last edited by

Our traffic has dropped 25% in the last 3 weeks while maintaining our keyword rankings. At first, we thought it was due to the simultaneous change in Google UI where they removed the separators between ads and organic results. However, now, we have also noticed that our user devices have gone from ~ 50% desktop/50% mobile to 20% desktop/80% mobile.

Just food for thought ...
1 Reply Last reply
Reply Quote 0
RyanPurkey @Humanovation last edited by

But one would expect a drop off in mobile not desktop. I'd dig deeper into the Analytics on this to get solid numbers the percentage shift could have been accounted for any number of reasons.
1 Reply Last reply
Reply Quote 2
Humanovation @RyanPurkey last edited by

I am not sure ... we don't track revenue by device type. However, the timing has to be more than a coincidence ...
1 Reply Last reply
Reply Quote 0
RyanPurkey last edited by

So your loss came from desktop entirely?
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

If website users don't accept GDPR cookie consent, does that prevent GA-GTM from tracking pageviews and any traffic from that user that would cause significant traffic decreases?

I've been doing a lot research on GDPR impact and implementation with GTM-GA for clients, but it's been 12 months since GDPR has gone live I haven't found anything on how GA traffic has been impacted if users don't accept cookie consent. However, I'm personally seeing GA accounts taking huge losses in traffic since implementing GDPR cookie solutions (because GTM/GA tags aren't firing until cookies are accepted). Is it common for websites to see significant decreases in traffic due to too many users not accepting cookie consent? Are there alternative solutions to avoid traffic loss like that and still maintain GDPR compliance? It seems to me that the industry underestimated how many people won't accept cookie consent. Most of the documentation and articles around GDPR's start (May 2018) didn't foresee or cover that aspect properly, everything seems to be technically focused with the assumption that if implemented properly most people would accept cookie consent, but I'm personally not seeing that trend and it's destroying GA data (lost traffic, minimal source attribution, inaccurate behavior data, etc). Thanks.
Reporting & Analytics | | Kickboard

2
Tasks for Google Analytics training

Hi Mozzers, I'm delivering some Google Analytics (Fundamentals level) training, and trying to make it was fun and as interesting as possible... which is quite a challenge when it comes to GA. I was just wondering if you're aware of training tasks, or interactions, I could bring into this kind of training session? The group are particularly interested in user journeys and the effectiveness of content. Thanks!
Reporting & Analytics | | A_Q

0
Google Analytics - Dashboard Question

I'm looking to set up a dashboard widget in Google Analytics that does the following but can't : Shows traffic sources in a table as the dimension, and wanting to show goal completions to a specific product page and then only show what the average time spent (by source) on just those product pages. It looks like it's showing the whole session duration for the entire source, but I want to create a secondary filter that is only showing the time spent on those specific pages. Can anyone help - or is this possible? Thanks all!
Reporting & Analytics | | ReunionMarketing

0
Domain Authority Drop

We just witnessed a domain authority drop. We went from 24 to 21.Not sure why. We've been creating fresh new content for our site over the last few days and haven't done anything that would cause it.
Any advice would be greatly appreciated.
Reporting & Analytics | | StickyLife

0
Why does Google dislike us so?

Hi all, Over the past 18 months one of the sites I look after, www.english-inns.co.uk, has taken a massive dip in Google rankings (as per the graph attached). To give you an idea of what the site is about, we're effectively the largest directory of inns in England and have a mixture of exclusive offers direct from member inns but also have some affiliate links thrown into the mix. In terms of steps taken to remedy our falling out of grace with Google, these have included: A complete website redesign Removal of any duplicate content 'Adding value' by including interactive maps, better search functionality, promoting exclusive offers, etc. Unfortunately none of this seems to have helped our situation and we are now sitting at some pretty horrible places in Google's SERP's. For example, even for the keyphrase "english inns" we only rank #5 and this is a term associate with our brand! Perhaps I'm missing something obvious here... can anyone see any glaring issues with the site? Any help would be most appreciated Mozzers. Cheers google-analytics.png
Reporting & Analytics | | dooberry

0
Getting traffic for another site

Hi Everyone, Our website url/brand is very close to another website url/brand. We are non-competing entities. It appears as though this other company has begun a marketing program which has resulted in our traffic skyrocketing. However, it seems to have also resulted in our Pages/Visit and Visit Duration to decrease and our Bounce Rate to increase. Can anyone suggest how to deal with this type of scenario? Thanks,
Robert
Reporting & Analytics | | AC_Pro

0
What's the best way to track moble traffic / sales from a subdomain in Google Analytics?

Hello, I've been trying to figure out the best way to track traffic and sales for a subdomain mobile site and would appreciate any feedback or guidance. I've set up an advanced segment but have found that I'm not able to source traffic since the segments get disabled when trying to view top content pages. I've also setup an additional sub-profile under the main domain profile in google analytics and have set up an advanced filter using the following guildelines http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html In the Profile Settings page, click the Add Filter link. Choose Add New Filter and provide the filter a name. Choose Custom Filter and select Advanced on the Filter type settings. Under Advanced settings: FieldA should be set to Hostname FieldB should be set to Request URI Set the values for both Field A and Field B to (.*), which is an expression that captures all characters. Set the Output To --> Constructor option to Request URI and provide $A1$B1 as the value for that choice. I'm unsure if I've set up the profile / filter correctly, the traffic stats are different than the segment. The mobile profile is also tracking all ecommerce transactions instead of just mobile. Here's the code I have in place. we're using the Traditional code Thanks, Jamie
Reporting & Analytics | | marketing_zoovy.com

0
Abnormal Spike in Traffic- Ddos or what?

We've noticed a 100% increase in our traffic over the last three days. However, the page views have not increased proportionately. The traffic sources seemed to be dispersed naturally. Could this be a Ddos in the making or some other type of attack as it seems unlikely that we suddenly started receiving thousands of extra visitors. Its a leading news website with a consistent heavy traffic daily which just doubled over the last three days. What should we be looking at?
Reporting & Analytics | | RishadShaikh59

0