Exclude brand Traffic

[Obbserv]

Hello everyone,

Whenever any user searches for our website using brand keywords, session count should comes under direct source instead of Google/organic.

Or in simple language, We want that all our brand keyword search traffic should be consider as Direct Traffic instead of organic.

Is it possible in Google Analytics? If yes then please share the steps of doing it

[RyanPurkey]

Hi Ravi. You should create a segment based on the inclusion of your brand within search to separate the two within organic search reports. Here's the help doc on segment creation in Google Analytics: https://support.google.com/analytics/answer/3124493.

I recommend avoiding a process that lumps all branded search into "direct" as a direct visit is not representative of the user's behavior. For example, if you decide to run a search ad campaign around branded search visits, your numbers would be skewed when only considering them as direct. Further, many times the search flow of a user is:

• Generic search - site visit - site exit.

• Branded search - site visit - site exit.

• Direct visit - purchase.

Only considering the final two steps as direct and / or not addressing the initial generic search in the customer conversion life cycle leads to faulty Analytics conclusions. Cheers!

[Alick300]

Hi Ravi,

It is not possible in Google analytics . But you can separate brand traffic & Non brand traffic that I presume you are aware of that .

Thanks