Please help with serp placment question?
-
We own discount banner printing and we are trying to rank 1 for pvc banners or vinyl banners and cannot understand for example how the below is correct, we did suffer a link penalty years ago but we fixed this and the domain has some good links (more and better quality than the sites above us) and cannot understand how we rank below most of the sites above us?
If we type on for example pvc banners we get
http://www.bannershop.co.uk/cats/pvc_banners.htm
https://www.hfe-signs.co.uk/banners.php
http://bannerprintingandroid.co.uk/pvc-banners/
http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html
And if we type in vinyl banners we get
http://www.vistaprint.co.uk/banners.aspx
http://www.bigvaluebanners.co.uk/
http://vinylbannersprinting.co.uk/
http://www.discountdisplays.co.uk/html/vinyl_banners.html
https://www.buildasign.co.uk/banners
http://www.monkey-print.com/outdoor banners/budget-outdoor-banners
http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html
-
To be honest, it's a huge question that likely doesn't actually have a definitive answer. There could be something going on with each of those sites that's leading them to outrank you.
One thing that might give you some insight is the Keyword Difficulty, which is part of Moz Pro. It can run a Full SERP Report that'll give you an analysis of the signals that are _most likely _helping the sites on page rank. Cyrus Shepard make a pretty great video on it here.
-
Anyone we need a professional seo person to answer this one.
-
May I ask why you chose to create images for your address and contact info? This is a major signal of legitimacy for Google and they are unable to read it.
What I find interesting is that "bannershop" is #1, they have a poor majestic score LOTS of links and a terrible looking website. Looks like links win in this case. their social media buttons don't even work at the bottom of their site.
There is a lot to analyze here. In most cases however, the majestic score reflects the rankings except for keyword rich domain names.
Really make use of internal linking, many pages like this could take advantage of it.
http://www.discountbannerprinting.co.uk/help-centre/the-advantages-of-pvc-banners.htmlMight be a good time to create a banner as some sort of marketing campaign. Something that could get you media attention? This would blow you out the water with one good idea
-
This is our website page http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.htm
-
You need to provide us with a URL in order to know which site is yours.
I am assuming you are asking how sites that rank above you for your keyword terms are able to do this?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do when on your keyword there are no questions ?
Let me give me you an example. For example for the keyword title tag (let's imagine) I would want to rank on that. I go to the keyword explorer or related searches at the bottom of google there are many questions people have.. I find expressions (with the same user intent) such as "title tag length", "title tags generator", " "why are title tag importants" (I found this one using the are questions drop down menu of the keyword explorer). With this in hand I can create a page where I answer all those questions. I would have all those expressions being an H2 and answer the questions using related phrases and context word that I will find with the keyword explorer in my paragraph below. Let now take one of my keyword "Sicily bike tours". If I type this expression int he keyword explorer...the only related phrases (with the same user intent) that I find are "Sicily bike tour", "Sicily cycling tours", "Sicily bike trips"... (first thing I noticed is that it is just variation of my main expression not really question...). If I look at questions I find "what is the highest elevation in Sicily" or "How safe is Sicily for tourists". I don't imagine on a page that sells bikes tours in Sicily having h2 tags that answers those questions... and this is not what people that rank do, they describe their tour and this is what is confusing to me. Let's now take a secondary related keyword to main keyword. Let' s take "Sicily cycling tours" (it is a secondary related keyword to "Sicily bike tours". Based on the keyword explorer, the secondary related phrases to "Sicily cycling tours" are "tour of Sicily". "trips to Sicily".... ( isn't that going to be boring and look unnatural to use all those expressions ? ). There are all synonyms of my expression but not really different which is my worry ? Or can I use an expression such as "Sicilian villages" or "Sicily maps" even though they don't have the same user intent) as my secondary related keyword "Sicily cycling tours". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Asking a natural question in H tags ?
Hello, I read that in H tags it is more natural to write the question a user would ask, does it really have any benefits in terms of seo For example instead of "Tour map" writing "what are the villages you visit ?" or instead of "Activity level" write " "what is the level like ?" Does it help in anyway ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
HTTP HTTPS Migration Gone Wrong - Please Help!
We have a large (25,000 Products) ecommerce website, and we did an HTTP=>HTTPS migration on 3/14/17, and our rankings went in the tank, but they are slowly coming back. We initially lost 80% of our organic traffic. We are currently down about 50%. Here are some of the issues. In retrospect, we may have been too aggressive in the move. We didn't post our old sitemaps on the new site until about 5 days into the move. We created a new HTTPS property in search console. Our redirects were 302, not 301 We also had some other redirect issues We changed our URL taxonomy from http://www.oursite.com/category-name.html to https://www.oursite.com/category-name (removed the .html) We changed our filters plugin. Proper canonicals were used, but the filters can generate N! canonical pages. I added some parameters (and posted to Search Console) and noindex for pages with multiple filter choices to cut down on our crawl budget yesterday. Here are some observations: Google is crawling like crazy. Since the move, 120,000+ pages per day. These are clearly the filtered pages, but they do have canonicals. Our old sitemaps got error messages "Roboted Out". When we test URLs in Google's robots.txt tester, they test fine. Very Odd. At this point, in search console
Intermediate & Advanced SEO | | GWMSEO
a. HTTPS Property has 23,000 pages indexed
b. HTTP Property has 7800 pages indexed
c. The crawl of our old category sitemap (852 categories) is still pending, and it was posted and submitted on Friday 3/17 Our average daily organic traffic in search console before the move was +/-5,800 clicks. The most recent Search Console had HTTP: 645 Clicks HTTPS: 2000 clicks. Our rank tracker shows a massive drop over 2 days, bottoming out, and then some recovery over the next 3 days. HTTP site is showing 500,000 backlinks. HTTPS is showing 23,000 backilinks. I am planning on resubmitting the old sitemaps today in an attempt to remap our redirects to 301s. Is this typical? Any ideas?0 -
Ranking in SERPs but not using terms on website.
As far as I know, it's not normally possible for a website to rank for a keyword that is not mentioned on the website. I have seen a website that ranks very well for key terms and yet they are not mentioned anywhere on the website, I have run advanced search & checked using tools including cloak checker on my findings. How can this be?
Intermediate & Advanced SEO | | lee-murphy0 -
Help in Internal Links
Which link attribute should be given to internal links of website? Do follow or No follow and why?
Intermediate & Advanced SEO | | Obbserv0 -
Rankings gone, no WMT errors, help!
Hi, Client Google rankings have been seriously hit. We have done everything we know of to see why this is the case, and there is no obvious explanation. The client dominated search terms, and are no down on page 7/8 for these search terms. There are no errors in WMT, so we can not resubmit for reconsideration. This is a genuine client and their business has been seriously affected. Can anybody offer help? Thanks in advance!
Intermediate & Advanced SEO | | roadjan0 -
Heavy Internal Linking Help
One of the sites I work on is a home improvement ecommerce website that does fairly well for its niche. One of the biggest problems that we're not sure how to adequately handle is a heavy internal linking issue. The homepage (http://www.fauxpanels.com/) has approx. 226 internal links which is mainly due to the navigation structure. There are far worse pages though (the Samples page http://www.fauxpanels.com/samples.php has over 800 internal links). For the most part, management doesn't want any massive changes to the navigation layout. The Top navigation bar has a number of dropdown menus when you hover, the Left Navigation Bar expands to show more choices, and the Bottom navigation bar in many instances is just repeats of links that can be found elsewhere. Also, the product links in the body of the page can be found linked in the Left Navigation. This is not what I would personally consider the best way to handle navigation but the Customer Service Department has gotten numerous calls and emails over the years about how much people love our navigation and how easy it is to find things. My thought was trying to lessen the amount of links by having things grouped more often into Category pages/hub pages where applicable so we can remove some of the links. We've also considered NoFollowing links but my understanding is that even if you NoFollow the link equity is still divided by the number of on-page links. So, any of you much more experienced SEOs have any idea how I can lessen the heavy internal linking without completely re-doing the site's navigation layout and not harming link equity, ranking, etc.? Or, conversely, would you consider having an average 200-300 internal links per page not to be a real issue given the positive effect it has apparently had on user experience?
Intermediate & Advanced SEO | | MikeRoberts0 -
New feature on SERPs
I noticed something new on Google's SERPs today. Has this been up for a while? Has anyone else seen this. https://www.google.com/search?q=bubba+watson+wife&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a gm8rI.png
Intermediate & Advanced SEO | | MargaritaS0