Brand name as H1 on every page

[PeaSoupDigital]

Hi,

Along with the title of each page, a Wordpress client has their brand name as a H1 on every single page. This is situated in the footer and just sits within the company info/address. Should these tags be removed, leaving just the page titles as H1s?

Cheers,

Lewis

[markdoel]

what is your advice about my website:

my website is related to Bosch home appliances and the H1 tag of my pages is without brand name now. It is my question is it better to have H1 tag with brand name or no?

Bosch dishwasher       Or         dishwasher

It is one page of my website as an example:

https://20bekhar.com/36-dishwasher

[IntegralOCR3]

Ideally, the H1 tag will explain what the page is about, an action the visitor should take, the value the page provides, the question the page addresses, ETC.

Mirroring the page title as the H1 on a form or conversion page isn't a very good idea either, even if the page has no bearing on your SEO.

As an example, look at the phrase: "Organization" TV Commercial: Join "Organization"
where "Organization" represents a name, like "Red Cross", Insane Clown Posse", "Young Democrats", or "PETA"

I think you would agree that it's a pretty awful header on a donation form that you drive direct traffic to via TV commercials. This phrase makes more sense as the title of the page, but not as your page header.

[PeaSoupDigital]

Hi John. Most pages do have the keyword or page title as the H1 at the top of the page, but I was just worried about the brand name as a second H1 on every page.

[ClaytonJ]

I would be more seo orientated than that. Can you use a keyword or second keyword as the H1 tag - for each page? Place it above the fold, so it tells customers what the page is about?  That might be the page titles but just checking...

[PeaSoupDigital]

Thanks all. I'll get rid of these immediately and just have the page titles as the H1.

[Lumina]

First, an H1 should pretty much never be in the footer. H1 tags are meant to be the lead-in for the page and the content therein. It should tell visitors and Google what your page is about, using keywords if possible. That said, there isn't inherently anything wrong with having 2 or 3 H1 tags if your page is long and has several different bits of content that don't fall under one category.

Second, while it's important for a company's name and brand to be relatively prominent on a website, having it on every page as an H1 tag is extremely excessive. If I saw it as a user, I'd think it's not only spammy, but strange since it's presumably in other prominent places on the site (in the header, content, some H tags, etc).

I strongly recommend that you remove these H1 tags from your footer and, if having the brand name within pages is something your client really wants, have it placed more organically in the content.

[ClaytonJ]

H1's in my experience are influential in the seo armoury.  Ideally it should be above the fold, a good sized font and identify what the page is about.

Here is a previous post setting out some discussion on H1's. .

https://moz.com/community/q/are-h1-tags-important-or-influential

You will have an easy seo win by fixing up the H1 on each page. Hope this assists.

[Jay_Godbold]

You shouldn't be having more than one H1 tag on the page so really the H1 tag should be for the page title. Don't use it for the Company name.