Local Search - Google Mobile Results (Web&App)
-
Hi, I have a client with multiple locations. One of the locations manager is searching for branded and non-branded keywords on his mobile phone and not able to locate the business (within the parking lot of the location). Our ranking reports via a local search platform and manual checks indicate the location is actually ranking well. and we're seeing progress in GA. Has anyone deal with something like this before?
This is a location that recently opened to the public. The concern is around mobile web and app results.
I'm looking for some guidance around how to approach the situation. I'm sorry I cannot provide more details on the client.
-
Hey There,
How new is the location? How old and how good are the website optimization, citations and reviews? Are all branches being marketed with proper separateness (no shared phone numbers, duplicated content, etc?). Do you have any reason to suspect a filter or penalty on the business of any kind?
This one is going to be very hard to troubleshoot without being able to
-
Look at the actual business
-
Stand in the parking lot with the client and his mobile device
but, the above are some first ideas. These situations can be really tough to diagnose.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?
I have a question. I just got a full-time job at Zavza Seal, an upstanding insulation contractor targeting neighborhoods of Suffolk and Nassau counties in New York. I was hired as an SEO content specialist. (Thanks Rand! You're one of my mentors~!) So, they handed me a spreadsheet of pages for city-specific terms, and they had a system in place for local rankings. But I was taught to do service-specific city pages a certain way. If the search term is for people looking for a service in that town, that's what you give them. However, I was told to proofread them, and as an SEO specialist, I couldn't keep my hands off of them. The pages were skimpy. (Example: h2, paragraph, bullets, short paragraph summary, short paragraph about the city.) What threw me off is that the content, while it was service specific, it was blog topics localized. Those are great (when long enough and optimized to compete in SERPs) but I've never seen them done on service pages. (Example: Why is Mold Remediation Necessary in Baldwin?. Now, this went in two directions in my mind. (and I wanted to do the best for the company, because I'm a wicked brat for teams, AND I get commissions on leads, so that was motivation, too.) 🐷 Anyway, 1. This could be a new approach and worthy of an SEO study on my startup site, where I take on part time clients after work, because I've never seen it done before and it could, if optimized for the target service and city rank high in SERPs AND build thought leadership and authority as a local expert. (Whereas city service pages in standard format would just promote your service. ..) What do you guys think? I just put the topic up for discussion for my team, asked them about it in detail and asked if they wanted to A'/B test a few to see what get's better traction organically. Mr. Fishkin was one of my mentors. I really wish I just had his number for this one LOL.
Local SEO | | ThisTimeWereOn0 -
National services provider and localized SEO (no physical stores)
Doing work for a telecom provider who operates in over 25 states. They are not trying to drive traffic to their brick-and-mortar stores. They want their marketing website to show products/services/pricing dynamically when a user enters their zip code. Previously, we could not show this until the shopper was already in the purchase flow that began with their serviceable address. They want to move these location-based details more forward in the shopping experience. They would likely have a "default" zip and set of services/pricing displaying until a user changes their location. My question is how does Google treat local SEO on a site where all location-targeted content is dynamic? Will the website suffer in localized search, when a shopper, say, in Colorado, wants to search for Internet providers? Is it better to have distinct landing pages for each territory with services/pricing?
Local SEO | | sprydigital0 -
Is dynamic keyword insertion a viable local SEO tactic/strategy for your content?
Hi mozzers, I have a meeting tomorrow with the dev team to discuss about dynamic keyword insertion implementation on a new site. This site currently holds 40 geo specific microsites with several service pages each carrying unique content. These pages(about 400 pages) are seen by VP of marketing as hard to maintain and inconvenient when wanting to change content across these pages. The VP is looking to automate content as much as possible without hurting our local SEO efforts. The dev team will be asking me if dynamic keyword insertion could a viable strategy for these 40 locations without harming local SEO. Currently we have a robust local SEO strategy in place and wouldn't want to change it unless dynamic keyword insertion is a viable option and won't hurt all the seo efforts that are in place? If this is not a viable solution, any recommendations on any other solutions we could use to satisfy the VP? If you have used DKI for your local SEO efforts, please share your thoughts and results that you have seen. Any real case scenario data/knowledge would be really helpful. Thank you!
Local SEO | | Ideas-Money-Art0 -
Searchmetrics Google ranking factors study says content gaining while links losing in importance ? Any View About this Post.
I am very Curious about it anyone please update about this http://searchengineland.com/searchmetrics-google-ranking-factors-study-says-content-gaining-links-losing-importance-265431
Local SEO | | MTPixels0 -
Why does Intelligent Personal Assistant (IPA) gives different results than a Google search for a very similar or identical query?
My client Dr. Harris ranks #1 in SERPs and Local results for many terms, including "hair transplant surgeon Denver" However, when I did a voice search w Siri ""find me a hair transplant surgeon in Denver" Siri said she could find no results. A similar search for a clinic returned 2 competitors, but not my client. How do I ensure we are served up in voice queries? This surgeon deserves it, he invented most of the technology in use in the world today.
Local SEO | | CalamityJane770 -
Local Seo Start Up?
Hi I've recently started a Web design and Local SEO business in the UK and would love some advice on best practices and resources to do best by my clients. The last thing I want to do is get their site banned or penalised by Google. In the past I have used article marketing to get 100s of backlinks but I understand it isnt that simple anymore.I might add that I always did SEO for my own sites, never offered it as a service to others. So, I'm less reluctant to take chances. From looking at the competition in the local market I won't have to get too many backlinks to outrank most other companies. Just need to get the right good quality links. I am fairly experienced with onsite SEO. ANy advice or relevant resources would be greatly appreciated.
Local SEO | | malkeenan0 -
Wrong Finance Card Result in Google SERP.
Hi All, How do I correct wrong stock price card information for the specific brand in Google SERP? When I search for "DBS Bank stock price" it returns PowerShares DB Silver Fund (ETF) stock price instead of the correct D05.SI Thanks
Local SEO | | PUREGRAY0 -
Question about Multi-Locale/Lang Sitemaps
If you have one site with multiple language and locale variations how best should one approach the sitemaps. Here is what I believe the options to be: sitemap_index.xml which includes all of the difference lang/locale sitemaps on the site create 1 main sitemap that includes the rel=alternate href lang for ever alternate page to the main US version. Do the sitemap_index.xml for all the other sitemaps and also include the rel=alternate href lang in those separate ones as well. I have these in this order because it goes from least to most work....Thoughts folks?
Local SEO | | DRSearchEngOpt0