Duplicate content through product variants
-
Hi,
Before you shout at me for not searching - I did and there are indeed lots of threads and articles on this problem. I therefore realise that this problem is not exactly new or unique.
The situation: I am dealing with a website that has 1 to N (n being between 1 and 6 so far) variants of a product. There are no dropdown for variants. This is not technically possible short of a complete redesign which is not on the table right now. The product variants are also not linked to each other but share about 99% of content (obvious problem here). In the "search all" they show up individually. Each product-variant is a different page, unconnected in backend as well as frontend. The system is quite limited in what can be added and entered - I may have some opportunity to influence on smaller things such as enabling canonicals.
In my opinion, the optimal choice would be to retain one page for each product, the base variant, and then add dropdowns to select extras/other variants.
As that is not possible, I feel that the best solution is to canonicalise all versions to one version (either base variant or best-selling product?) and to offer customers a list at each product giving him a direct path to the other variants of the product.
I'd be thankful for opinions, advice or showing completely new approaches I have not even thought of!
Kind Regards,
Nico
-
Hehehe yes we do usually!
-
Thanks for the hint!
Personally, I am a big fan of schema.org and marking up all the products has been on my further ToDo list.
-
Hi Martijn,
Thanks for your reply. I'll have to check with the responsible developer - but I fear that this option is not on the table. Then again, I have been hinted at that a complete redesign might eventually be. As I said below: Nobody who does SEO seems to have been around when the site was created. And we all know what happens in such a case, don't we?
-
Hi Matt,
If it were only that easy... I have since learnt that way back when the client had that website developed he specifically asked to NOT have an ecommerce website. (I, nor anybody advising on SEO, was not around back then AFAIK.)
The products are not connected. They are litereally independently created pages with the same template. The URLs are not parameter based but look like
http://www.example.de/category/subcategory1/subcategory2/product_name-further_description_1
http://www.example.de/category/subcategory1/subcategory2/product_name-further_descripittion_2
So, identical apart from the last bit that is NOT a parameter. And the last bit might be "750-kg" or "Alu" or "with-brakes". Thanks for the advice; I agree that it is generally a good starting point but sadly not possible in this case.
-
Just implemented something similar to this, and used canonicals. Also, if you're able to add more than just canonicals, possibly worth looking at microdata? We used schema.org isVariantOf for colors and size variants, not sure how much this influences googles understanding / search display, but it's widely recommended and seems unlikely to hurt. Implementing took a little trial and error, this helped as did google's schema testing tool.
-
What do the duplicate content URLs look like? In a lot of ecommerce systems you end up with parameter-based URLs such as:
http://www.example.com/products/women/dresses/green.htm
http://www.example.com/products/women?category=dresses&color=greenAccording to Google "When Google detects duplicate content, such as the pages in the example above, a Google algorithm groups the duplicate URLs into one cluster and selects what the algorithm thinks is the best URL to represent the cluster (and) tries to consolidate what we know about the URLs in the cluster, such as link popularity, to the one representative URL. However, when Google can't find all the URLs in a cluster or is unable to select the representative URL that you prefer, you can use the URL Parameters tool to give Google information about how to handle URLs containing specific parameters." (see more at Google Support)
If your URLs are parameter based I would suggest looking into handling them at that level in Search Console or (last resort) robots.txt as well. However, I'd start with canonicals and parameters if possible.
-
Hi Nico,
As you said it's far from prefect but I would indeed go with using a canonical on the pages that have duplicate variants. But if you're doing this already then it might be not that much more effort to also link them back on the back-end of your site so you can do more advanced things.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query Strings causing Duplicate Content
I am working with a client that has multiple locations across the nation, and they recently merged all of the location sites into one site. To allow the lead capture forms to pre-populate the locations, they are using the query string /?location=cityname on every page. EXAMPLE - www.example.com/product www.example.com/product/?location=nashville www.example.com/product/?location=chicago There are thirty locations across the nation, so, every page x 30 is being flagged as duplicate content... at least in the crawl through MOZ. Does using that query string actually cause a duplicate content problem?
Technical SEO | | Rooted1 -
Duplicate content on Product pages for different product variations.
I have multiple colors of the same product, but as a result I'm getting duplicate content warnings. I want to keep these all different products with their own pages, so that the color can be easily identified by browsing the category page. Any suggestions?
Technical SEO | | bobjohn10 -
Duplicate Content Due to Pagination
Recently our newly designed website has been suffering from a rankings loss. While I am sure there are a number of factors involved, I'd like to no if this scenario could be harmful... Google is showing a number of duplicate content issues within Webmaster Tools. Some of what I am seeing is duplicate Meta Titles and Meta Descriptions for page 1 and page 2 of some of my product category pages. So if a category has many products and has 4 pages, it is effectively showing the same page title and meta desc. across all 4 pages. I am wondering if I should let my site show, say 150 products per page to get them all on one page instead of the current 36 per page. I use the Big Commerce platform. Thank you for taking the time to read my question!
Technical SEO | | josh3300 -
Duplicate Content for Multiple Instances of the Same Product?
Hi again! We're set to launch a new inventory-based site for a chain of car dealers with various locations across the midwest. Here's our issue: The different branches have overlap in the products that they sell, and each branch is adamant that their inventory comes up uniquely in site search. We don't want the site to get penalized for duplicate content; however, we don't want to implement a link rel=canonical because each product should carry the same weight in search. We've talked about having a basic URL for these product descriptions, and each instance of the inventory would be canonicalized to this main product, but it doesn't really make sense for the site structure to do this. Do you have any tips on how to ensure that these products (same description, new product from manufacturer) won't be penalized as duplicate content?
Technical SEO | | newwhy0 -
Ways of Helping Reducing Duplicate Content.
Hi I am looking to no of anyway there is at helping to reduce duplicate content on a website with out breaking link and affecting Google rankings.
Technical SEO | | Feily0 -
How to Solve Duplicate Page Content Issue?
I have created one campaign over SEOmoz tools for my website. I have found 89 duplicate content issue from report. Please, look in to Duplicate Page Content Issue. I am quite confuse to resolve this issue. Can any one suggest me best solution to resolve it?
Technical SEO | | CommercePundit0 -
Duplicate content handling.
Hi all, I have a site that has a great deal of duplicate content because my clients list the same content on a few of my competitors sites. You can see an example of the page here: http://tinyurl.com/62wghs5 As you can see the search results are on the right. A majority of these results will also appear on my competitors sites. My homepage does not seem to want to pass link juice to these pages. Is it because of the high level of Dup Content or is it because of the large amount of links on the page? Would it be better to hide the content from the results in a nofollowed iframe to reduce duplicate contents visibilty while at the same time increasing unique content with articles, guides etc? or can the two exist together on a page and still allow link juice to be passed to the site. My PR is 3 but I can't seem to get any of my internal pages(except a couple of pages that appear in my navigation menu) to budge of the PR0 mark even if they are only one click from the homepage.
Technical SEO | | Mulith0 -
E-Commerce Duplicate Content
Hello all We have an e-commerce website with approximately 3,000 products. Many of the products are displayed in multiple categories which in turn generates a different URL! 😞 Accross the entire site I have noticed that the product pages are always outranked by competitors who have lower page authority, domain authority, total links etc etc. I am convinced this is down to duplicate content issues. I understand there is no direct penalty but how would this affect our rankings? Is page rank split between all the duplicates, which in turn lowers it's ranking potential? I have looked for a way to identify duplicate content using Google analytics but i've been unsuccessful. If the duplicate content is the issue and page rank is divided am i best using canonical or 301 redirects? Sorry if this is an obvious question but If i'm correct we could see a huge improvement in rankings accross the board. Wow! Cheers Todd
Technical SEO | | toddyC0