When is it wrong to use a competitors brand name?
-
I recently started with a company who've benefited from using a competitors brand name to explain why theirs is superior.
They're not wrong and neither have they been derogatory, however they have had significant traffic to their website using the competitors branded search terms.
I'm concerned Google will penalise us for this (if so can you point me to case studies/similar examples), or am I worrying unnecessarily?
-
It's something I see a lot of. Only thing you have to worry about is annoying you're competitor to the point where they drive your adspend through the roof and try various ways to catch you're traffic too.
We just had a competitor do something similar. Google wont mind much though
-
In terms of a Google penalty, you have nothing to worry about.
However if you are providing false information about the competitor or writing negatively about them, I'd be more concerned about their response rather than Google's. If not, no worries!
-
Hi,
Thanks but I'm referring to content on our website - blogs, landing and webpages.
The benefit is that we attract traffic we wouldn't otherwise be able to do (we're using someone else's well known brand name), then have the opportunity to convert it in to our own sale
Lisa
-
Hi Lisa,
If you are asking about Google AdWords campaign then you can use competitors brand as keyword but you can't use in Ad copy but if you are asking about SEO then Google does NOT police this. So in the SEO sense you can use that and you won't be penalize.
What would be the benefit because a great effort required to rank competitors keyword and if your sites getting visits from those searches most probably bounce rate would be very high I have seen this in Adwords campaign by using competitors keywords?
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should the Product Name/Keyword be first in meta description?
I'm writing my meta descriptions for my products. Right now I have it as <product name="">at <company name="">and a brief description.</company></product> However, I was wondering if I put a word in front of the <product name="">such as "Wholesale". So for example</product> Wholesale <product name="">at <company name="">.......</company></product> Is that advisable? Or should the product name always be the first word?
Keyword Research | | IcarusSEO0 -
Is KEI metric still commonly used by SEOs
I'd like to ask about the KEI, is it used by now? and is it really matters ? I guess # of results by Google is not a good metric to decide if the keyword is good or not? I'd really appreciate your inputs
Keyword Research | | Yaddly0 -
New domain name, better to put the activity in the domain ?
Hello, I'm working on a new dance school website. They already have their domain name .ae but the .com is not available. I was wondering in this case how could it would be to work on a domain like name-dance-school.com instead of name.ae In thie case .ae is very good as they just work on the uae. But I think that name-dance-school will definitely help them to rank better. Has anyone ever face this situation ? Best regards.
Keyword Research | | AymanH0 -
Does "Using a dash in keyword name" affect SEO?
I sell machinery branded Co-matic. Most people search Comatic so I was wondering if I should change my keywords from Co-matic to Comatic. Would the change have a significant impact on SEO? Thanks!
Keyword Research | | kysizzle60 -
How many times to use a keyword on a page?
Okay, so i have read around, and watched Matt Cutts' video on this and read rand's post about this. But, I still have questions; how many times should I use a keyword on a page? I have read for shorter pages 2-3X and 4-6X for longer pages. I know to put it in the url title h1, the first paragraph and sprinkle it around the page. Is it all realtive to how long the content is? or should I just be following the 2-3X and 4-6X rule? Thanks for your help. Peter
Keyword Research | | PeterRota0 -
Is Google mistakenly identified names in the website?
When i search "Song for a stormy night nhaccuatui" (nhaccuatui is nhaccuatui.com) URL: https://www.google.com.vn/search?q=Song+for+a+stormy+night+nhaccuatui&pws=0&hl=en Google result bold Zing - Google may have trouble doing that? This may affect the SEO cause of nhaccuatui or not? P/S: Sorry for my English. xiT4a.png
Keyword Research | | LeQuy0 -
Check competitors keywords
Hello I not too old to use seomoz, i am looking for a feature please let me know if i can see this kinda feature in seomoz pro account. I am looking for a keywords for my competitors like i enter my competitors domain name and i get the list of keywords my competitors are ranking in top 50. I searched a lot but i am unable to find the automatic fetching of keywords of my competitor. The same is available in other website www.seoprofiler.com In seomoz i have to manually enter the keywords and than it shows ranking of my competitors, i want to fetch the keywords for my competitor directly.
Keyword Research | | DanishWadhwa0 -
Is there a pro tool or google service that I can use to see which sites rank for certain terms? Without having to first identify the url's?
For example I want to see the top 20 sites in order of ranking for top keywords in my industry. Without having to know in advance the url's.
Keyword Research | | CURT-208170