Google Analytics goals only show unique event triggers

[WebGain]

I have some goals in GA which is linked to different event triggers. However I've found out that the goal is only showing the unique event triggers and not the total. I need it to show the total in order to be accurate. Is there any way to switch that option? I can't find any options like that in GA or guides to do so.

[WebGain]

We do expect some users to trigger some of the events more than once. For example calling different numbers or making requests to different persons.

Also, we have staff internally that helps users with doing this, and they are probably "stuck" in the same sessions for a long period of time, which makes the goal data inaccurate.

[LynnPatchett]

HI,

Maybe, but...

That is at least four separate goals you have there right? Calls, callbacks, emails, bookings. So if a single user did all four of those actions in a single session you would get four goal conversions.

How likely is it that a user would perform any of those actions twice in a given session? If not that likely then the goal data might be pretty good for what you need. Maybe the data discrepancies you saw were from multiple events while testing the setup?

If you expect users to be completing multiple event actions in a single session and counting the multiple events are important for your business then you will be wanting to look at the event data for better granularity.

If you are not expecting too many multiple events and/or if you want to use the goal data for things like conversion tracking in adwords then goals are obviously important to setup and in this respect any goal conversion would mean that a particular session 'converted' regardless of how many actual events were triggered.

So probably best to do more or less as you have it now. Goals give you a higher level overview of what is going on, events / unique events give you a better indicator of what exactly is going on inside the goal data.

[WebGain]

In this case we're tracking phone calls to certain numbers, callback requests (by a form), email request (by a form) and online calendar bookings. They're all set up via event tracking.

Is the best option to focus on the event trigger data instead of looking at the goals?

[LynnPatchett]

Hi,

Analytics only allows one conversion of each goal per session and as far as I know there is no easy way around that. Multiple different goals per session is allowed so depending on what you are tracking and how the events/goals are setup this might be possible - but if you are tying a 'download' goal (for example) to multiple events in a session where one user downloads 5 files then you will only see 1 goal, but 5 events.

In this case goals are probably not the way to go and the event reports are more suited to this kind of tracking.