Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is using emoji's in meta descriptions a good or bad idea ? - I haven't seen it used much hence my query
-
Hello Mozzers,
We need to redo some of our meta descriptions as our CTR's are not to good. I've noticed one of my competitors using emoji's which I personally think looks pretty good.
They are using the Phone icon and ticks - as calls to action etc
However, I can't see hardly anyone else using them on general serps ...so I am wondering , is it a bad idea ?
thanks
Pete
-
Many thanks Moosa, that's pretty much what I thought.
thanks
Pete
-
First thing first: Meta description is not really a part of the ranking signal (atleast not major if it really have any impact at all) so you have to care more about your audience and how they will react on it instead of the search engines.
Emoji is not a common trend and I haven’t seen any business using this in their description but if your competitors are using and you think your audience will like it, giving it a try won’t hurt you. Make sure you keep a full tack of your CTR to see if the change increase or decrease the CTR and click ratio.
If the results are positive, stick with that, if not move back accordingly.
Just a thought!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?
Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city. Example: City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city) Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections. Which one do you think is better for local SEO and rankings? Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend. I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.
Local SEO | | everysecond0 -
Local Site stuck on page 2 for years. Can’t penetrate page 1! Help!
Hey there Moz community! This is the first time I've ever asked a question here so please forgive if I slip up on any etiquette. I manage a website for a small Orlando Florida family law and divorce law firm who are targeting search phrases that include those "Orlando divorce attorney" variants. The site is located at https://www.affordablefamilylawyer.com/ If you run a search for "Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1. When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening. We have, however been featured quite often in the three pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results. To add to the confusion we have a practice area page located at https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/ dedicated to divorce and expected that page to rank for these divorce attorney search terms but it will not rank for the search terms and instead our homepage ranks for them every single time regardless of how we swap around the optimization on the page. Never had any manual actions. any help you guys can offer is greatly appreciated and I really appreciate your time!
Local SEO | | Seanthewood1230 -
Should I use LocalBusiness schema on my home page or Contact Us page?
I know I should only use Organization schema on one page of my site, but I'm not sure if I should use it on the Home page or use LocalBusiness schema on the home page. I was thinking of adding LocalBusiness schema to home page, Organization schema to About Us page and Corporate Contact Schema to Contact us page. Thoughts? Is there a best practice? I can't seem to find much information on what's best to use where.
Local SEO | | RoxBrock1 -
Most useful things to do without developer resources on SEO
Hi fellow Moz users! I am managing SEO at our company. Perhaps some of you out there also have the problem of wanting to make SEO changes on your website but lack the developer resources to make significant changes? What are some of the things I can do in my power (can't do any backend work) to make SEO better? Currently, I have: Social media (including Moz local tips of business listings) Blog site Refining pictures Google analytics to see where we can improve Internal and external links Please feel free to expand on the above but ideally it will be new things that I could get on with! Many thanks,
Local SEO | | Eric_S
Eric3 -
Google cache is showing the wrong URL with CCTLD's
Hi Folks, At Lightspeed we decided to setup local websites with CCtld's. Momentarily we have issues with the Google cache. I'm not sure what's going wrong. For example if I check the Google cache of www.lightspeedhq.be in the Belgium Google it refers to www.lightspeedhq.nl. See link: https://webcache.googleusercontent.com/search?q=cache:fm0XIZ8sEe8J:https://www.lightspeedhq.be/+&cd=2&hl=nl&ct=clnk&gl=be We have the same problem for our www.lightspeedhq.co.uk website, which is referring to www.lightspeedhq.com: https://webcache.googleusercontent.com/search?q=cache:OXdAIIFa7AYJ:https://www.lightspeedhq.co.uk/+&cd=1&hl=en&ct=clnk&gl=uk Does Google sees it as duplicate content? Or don't we have to use 'Alternative Hreflang'? A week ago we changed our canonical links which were actually randomly referring from .be > .nl and .co.uk to .com. What can we do now to make sure all is properly indexed? Best, Ruud
Local SEO | | Ruudst0 -
Usability: Using Letters in Phone Numbers
A manager wants change our 800 phone number to use letters instead of numbers. This would involve changing our toll free number, changing phone number on website/blog/quote forms (different platforms) and changing on Social Media, Local and citations. i.e. 1-800-GoReds1 versus 1-800-555-5555 Is there any research that shows customers appreciate a Brand Named phone number over simple numbers? It seems it would make using the phone number more difficult except on mobile, where it can be clicked. I have looked online but have found nothing, but am not sure I'm searching the correct terms.
Local SEO | | RoxBrock0 -
Has anyone any experience of Google pulling through random meta descriptions.
If you search "venn digital" then the correct meta description is pulled through, but if you search "venndigital" then it pulls through our twitter feed from the bottom of the page. My only suggestion is that it is doing it because there is no mention of " Venn Digital" in the body of the copy, so it is going to the twitter feed at the bottom of the page where Venn Digital is mentioned to pull this info through.
Local SEO | | AndrewAkesson0 -
Google My Business Locations Query- Do I need unqiue Picture File Names for every location
Hello All, I am just in the process of updating all my google business locations for each of my depots. I have been uploading photos but I am wondering if the file names of the photo's need to be unique for every location ? I know I need to describe the picture in the filename so it's good use of keywords but I am wondering if google will see it as spaming if I upload the same product pictures etc to ever google business location ? thanks Pete
Local SEO | | PeteC120