Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can OG titles be used as a substitute for Meta titles
-
We use og (open graph) titles in lieu of meta titles. Is there any downside to using just one. Should we be using both og and meta titles on our page.
Appreciate any insight.
- Himanshu
-
TL;DR - Yes, you should use both for better CTR in SERP and Social Networks.
OpenGraph is described here:
http://ogp.me/
and OG is mostly used from Facebook and G+.Twitter used TwitterCards:
https://dev.twitter.com/cards/getting-started#opengraph only for them.G+ used shema.org or OG:
https://developers.google.com/+/web/snippet/
https://developers.google.com/+/web/snippet/article-renderingPinterest used RichPins:
https://developers.pinterest.com/docs/rich-pins/overview/So you should read excellent article from Cyrus Shepard about all meta tags:
https://moz.com/blog/meta-data-templates-123
where everything is described with examples.And answer is YES! Today is 2015 and within few days will be 2016. Today shares in social networks are so much important than also baclkinging. Of course organic visits and visits from social networks are different, so you need to implement both of tags to get maximum performance there.
-
Open Graph and Meta Titles act slightly different. Open Graph is for audience on social media such as Facebook and Meta Title information can be processed by search engine bots and display results in the organic listings on search engine page such as Google.
Meta title are usually crafted by keeping the keyword search volume, target market and user interest in mind. This help with the rankings on search engines like Google.
Open Graph are usually created to serve meta title that look 'appealing' to the users on social media (Facebook) so as to receive more clicks. There are no rankings involved here.
You can have meta titles and open graph titles as the same or different, it depends on what you are after.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Hack In Meta Description
Hey MOZ Community, I am looking for some help in identifying where the following meta description is coming from on this home page - https://www.apins.com. I have scrubbed through the page source without being able to locate where the content is being pulled from. The website is built on WordPress and metas were updated using Yoast, but I am wondering if an installed plugin could be the culprit. On top of this, I have had a developer take a look for the "hack" and they have assured that the issue has been removed. I have submitted the URL in GSC a couple of times to be re-indexed but have not had much luck. Any thoughts would be much appreciated, the displayed description is below. The health screening plays http://buyviagraonlineccm.com/ a significant and key role in detecting potentially life-threatening illnesses such as cancer, heart ...
Technical SEO | | jordankremer0 -
Duplicate titles from hreflang variations
Hi, I am working on a large global site which has around 9 different language variations. We have setup the hreflang tags and referenced the corresponding content as follows: (We have not implemented a version X-default reference, as we felt it was not necessary) Using DeepCrawl and Search Console, we can see that these language variations are causing duplicate title issues. Many of them. My assumption was that the hreflang would have alleviated this issue and informed Google what is going on, however i wanted to see if anyone has any experience with this kind of thing before. It would be good to understand what the best practice approach is to deal with the problem. Is it even an issue at all, or just the tools being over-sensitive? Thank you in advance.
Technical SEO | | NickG-1230 -
Can you use multiple videos without sacrificing load times?
We're using a lot of videos on our new website (www.4com.co.uk), but our immediate discovery has been that this has a negative impact on load times. We use a third party (Vidyard) to host our videos but we also tried YouTube and didn't see any difference. I was wondering if there's a way of using multiple videos without seeing this load speed issue or whether we just need to go with a different approach. Thanks all, appreciate any guidance! Matt
Technical SEO | | MattWatts1 -
Phone Number In Meta Description
People are more likely to call us, than email us. However, if they're using a mobile device, there's a click to call button on that site. My question is this: google does not include our phone number in our meta description. I could try to get the description changed, but it doesn't seem like it would make that big of a deal for just the desktop site. Am I missing something about the importance of the phone number on a desktop site? Any experience with this situation? Thanks, Ruben
Technical SEO | | KempRugeLawGroup3 -
Special Characters in Title Tags & Meta Descriptions
Do special characters, such as the "&" symbol or a "," in title tags and meta descriptions negatively affect your ranking in search engines? Any feedback is much appreciated. Thank you!
Technical SEO | | ZAG1 -
Page titles in browser not matching WP page title
I have an issue with a few page titles not matching the title I have In WordPress. I have 2 pages, blog & creative gallery, that show the homepage title, which is causing duplicate title errors. This has been going on for 5 weeks, so its not an a crawl issue. Any ideas what could cause this? To clarify, I have the page title set in WP, and I checked "Disable PSP title format on this page/post:"...but this page is still showing the homepage title. Is there an additional title setting for a page in WP?
Technical SEO | | Branden_S0 -
Links under Meta Description when performing a search
Doing research for clients, I have came across seeing sites displaying hyperlinks underneath their own meta description. keywords that I have googled that result with hyperlinks displaying under meta descriptions: Google'd: iacquire (brand) bmw wheels (Beyern Wheels, position 1) aftermarket bmw wheels (MMR Wheels, position 2) These companys have hyperlinks underneath their descriptions. Anyone have any ideas why this happens or how it happens?
Technical SEO | | frnprz0 -
How should I shorten my titles?
I've read that page titles can't/shouldn't be more than 70 characters long. Out of around 1,000 products we have about 150 that have legitimate titles that exceed this character limitation. We plan on automatically truncating these. Should I just cut the titles off at 70 characters or should I cut them off and add a "..."? Does it even matter?
Technical SEO | | dbuckles0