Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Consolidating Multiple Domains into A Single Domain
-
I have a client who's website is an amalgamation of multiple domains. jacksonhole.net is the main domain but the site passes traffic back and forth from the following domains/sites. My questions is, would it it be better for SEO to consolidate all of these domains under the single high authority domain and 301 redirect the rest or is that a really bad idea? Thanks for your help.
jacksonhole.net (Domain Authority 31)
jackson-hole-rental-condos.com (Domain Authority 22)
jackson-hole-rental-homes.com (Domain Authority 21) j
acksonholehotelguide.com (Domain Authority 19)
-
Thank you for the responses, I think that tells me what I need to know!
-
Hi David! Did your question get answered? If so, make sure to mark one or more a "Good Answer."
-
Merging all domains under one will be best for you and your client. Here is proof:
https://moz.com/blog/2-become-1-merging-two-domains-made-us-an-seo-killingBut isn't just consolidation, you need to make silo structure, content changes, redirects and many other internal changes.
-
Hi,
Since all of your sites share branding and the same template, and a good portion of your boiler plate pages even link back to Jacksonhole.net, I would definitely recommend rolling those up into one site. You've also got the navigation setup to point to the according sites, so your template wouldn't need too much updating in order to carry all the same content.
However, I'm going to recommend not using subdomains since search engines hold different metrics for them than they do domains (https://moz.com/learn/seo/domain) - which would not help you accomplish your goal.
-
Hi there.
As always, it depends. Are these websites related, all good quality, without spammy backlink profile or any manual actions? - If so, then yes, it would be better to consolidate. However, if each of those websites is separate entity which is known, well received and kinda lives on it's own, then it might be better to leave them separate. (Another option would be to put them under the same domain, but on different subdomains to make management easier)
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirection of 100 domain to Main domain affects SEO?
Hi guys, An email software vendor managed by a different area of my company redirected 100 domains used for unsolicited email campaigns to my main domain. These domains are very likely to get blacklisted at some point. My SEO tool now is showing me all those domains as "linking" to my main site as do-follow links. The vendor states that this will not affect my main domain/website in any way. I'm highly concerned. I would appreciate your professional opinion about this. Thanks!!
Intermediate & Advanced SEO | | anagentile0 -
301 Redirecting from domain to subdomain
We're taking on a redesign of our corporate site on our main domain. We also have a number of well established, product based subdomains. There are a number of content pages that currently live on the corporate site that rank well, and bring in a great deal of traffic, though we are considering placing 301 redirects in place to point that traffic to the appropriate pages on the subdomains. If redirected correctly, can we expect the SEO value of the content pages currently living on the corporate site to transfer to the subdomains, or will we be negatively impacting our SEO by transferring this content from one domain to multiple subdomains?
Intermediate & Advanced SEO | | Chris81980 -
Multiple Landing Pages and Backlinks
I have a client that does website contract work for about 50 governmental county websites. The client has the ability to add a link back in the footer of each of these websites. I am wanting my client to get backlink juice for a different key phrase from each of the 50 agencies (basically just my keyphrase with the different county name in it). I also want a different landing page to rank for each term. The 50 different landing pages would be a bit like location pages for local search. Each one targets a different county. However, I do not have a lot of unique content for each page. Basically each page would follow the same format (but reference a different county name, and 10 different links from each county website). Is this a good SEO back link strategy? Do I need more unique content for each landing page in order to prevent duplicate content flags?
Intermediate & Advanced SEO | | shauna70840 -
301 redirect subdirectory to new domain
I'm planning on using 301 redirects to spin out a subdirectory of my current website to be its own separate domain. For instance, I currently have a website www.website.com and my writers write tech news at www.website.com/news. Now I want to 301 redirect www.website.com/news to www.technews.com. Will this have any negative impact on SEO? What are some steps that I can take to minimize these impacts?
Intermediate & Advanced SEO | | Chris_Bishop1 -
Unique domains vs. single domain for UGC sites?
Working on a client project - a UGC community that has a DTC model as well as a white label model. Is it categorically better to have them all under the same domain? Trying to figure which is better: XXX,XXX pages on one site vs. A smaller XXX,XXX pages on one site and XX,XXX pages on 10-20 other sites all pointing to the primary site. The thinking on the second was that those domains would likely achieve high DA as well as the primary, and would passing their value to the primary. Thoughts? Any other considerations we should be thinking about?
Intermediate & Advanced SEO | | intentionally0 -
When should you redirect a domain completely?
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects). So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
Intermediate & Advanced SEO | | co.mc0 -
How do I list the subdomains of a domain?
Hi Mozers, I am trying to find what subdomains are currently active on a particular domain. Is there a way to get a list of this information? The only way I could think of doing it is to run a google search on; site:example.com -site:www.example.com The only issues with this approach is that a majority of the indexed pages exist on the non-www domain and I still have thousands of pages in the results (mainly from the non-www). Is there another way to do it in Google? OR is there a server admin online tool that will tell me this information? Cheers, Dan
Intermediate & Advanced SEO | | djlaidler0 -
Multiple stores & domains vs. One unified store (SEO pros / cons for E-Commerce)
Our company runs a number of individual online shops, specialised in particular products but all in the same genre of goods overall, with a specific and relevant domain name for each shop. At the moment the sites are separate, and not interlinked, i.e. Completely separate brands. An analogy could be something like clothing accessories (we are not in the clothing business): scarves.com, and silkties.com (our field is more niche than this) We are about to launch a related site, (e.g. handbags.com), in the same field again but without precisely overlapping products. We will produce this site on a newer, more flexible e-commerce platform, so now is a good time to consider whether we want to place all our sites together with one e-commerce system on the backend. Essentially, we need to know what the pros and cons would be of the various options facing us and how the SEO ranking is affected by the three possibilities. Option 1: continue with separate sites each with its own domains. Option 2: have multiple sites, each on their own domain, but on the same ecommerce system and visible linked together for the customer (with unified checkout) – on the top of each site could be a menu bar linking to each site: [Scarves.com] – [SilkTies.com] – [Handbags.com] The main question here is whether the multiple domains are mutually beneficial, particularly considerding how close to target keywords the individual domains are. If mutually benefitial, how does it compare to option 3: Option 3: Having recently acquired a domain name (e.g. accessories.com) which would cover the whole category together, we are presented with a third option: making one site selling all of these products in different categories. Our main concern here would be losing the ability to specifically target marketing, and losing the benefit of the domains with the key words in for what people are more likely to be searching for (e.g. 'silk tie') rather than 'accessories.' Is it worth taking the hit on losing these specific targeted domain names for the advantage of increased combined inbound links?
Intermediate & Advanced SEO | | Colage0
