Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Consolidating Multiple Domains into A Single Domain
-
I have a client who's website is an amalgamation of multiple domains. jacksonhole.net is the main domain but the site passes traffic back and forth from the following domains/sites. My questions is, would it it be better for SEO to consolidate all of these domains under the single high authority domain and 301 redirect the rest or is that a really bad idea? Thanks for your help.
jacksonhole.net (Domain Authority 31)
jackson-hole-rental-condos.com (Domain Authority 22)
jackson-hole-rental-homes.com (Domain Authority 21) j
acksonholehotelguide.com (Domain Authority 19)
-
Thank you for the responses, I think that tells me what I need to know!
-
Hi David! Did your question get answered? If so, make sure to mark one or more a "Good Answer."

-
Merging all domains under one will be best for you and your client. Here is proof:
https://moz.com/blog/2-become-1-merging-two-domains-made-us-an-seo-killingBut isn't just consolidation, you need to make silo structure, content changes, redirects and many other internal changes.
-
Hi,
Since all of your sites share branding and the same template, and a good portion of your boiler plate pages even link back to Jacksonhole.net, I would definitely recommend rolling those up into one site. You've also got the navigation setup to point to the according sites, so your template wouldn't need too much updating in order to carry all the same content.
However, I'm going to recommend not using subdomains since search engines hold different metrics for them than they do domains (https://moz.com/learn/seo/domain) - which would not help you accomplish your goal.
-
Hi there.
As always, it depends. Are these websites related, all good quality, without spammy backlink profile or any manual actions? - If so, then yes, it would be better to consolidate. However, if each of those websites is separate entity which is known, well received and kinda lives on it's own, then it might be better to leave them separate. (Another option would be to put them under the same domain, but on different subdomains to make management easier)
Cheers

Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
Realistic expectations to increase domain authority
A) what is a realistic timeline to increase a websites domain authority by 20 points? B) what are the most important factors to increase a websites domain authority?
Intermediate & Advanced SEO | | WebMarkets0 -
Multiple Internal links to same destinations
My company is redoing our homepage and there will be 4 links to our main play pages (5 games). 2 in the menu and 2 within the content. I was thinking I should no follow one of the links on the homepage + 1 in the menu so that we don't have link dilution from having multiple internal links to the same destination within 1 page. Does this make sense? Any downside of this or suggestions of a solution that may be more effective? Thanks!
Intermediate & Advanced SEO | | theLotter0 -
When should you redirect a domain completely?
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects). So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
Intermediate & Advanced SEO | | co.mc0 -
Managing Subsidiaries. Should I house them all in a single domain? What about a single social media presence?
Situation: My company has 8 subsidiaries. They each have their own niche (IT, Electrical, Roofing, etc...). We also have offices in multiple countries (If that's even a factor). Questions: 1. Should I establish a web presence for each one? (www.SubsidiaryOne.com) I would then link to these sites from www.ParentCompany.com. The other options are to do something like www.ParentCompany.com/SubsidiaryOne or SubsidiaryOne.ParentCompany.com. We are trying to build the brand of the parent company so I figured that housing everything inside of the parent company domain would help me meet my goal. Each company will have its own unique content, products, blogs, etc... 2. Should each subsidiary have its own social media presence (Its own Google+, Twitter, FB, etc...) or should I house them all under the umbrella of the parent? Thanks, Alex
Intermediate & Advanced SEO | | MeasureEverything0 -
Help! My Domain Authority keeps dropping! What do I do?
Hey! I just noticed my Domain Authority keeps dropping? What's happening? What do I do to get it better. I'm scared and dont know the next move to make to get this site better. Help please! Thanks! http://www.moondoggieinc.com Kristy O
Intermediate & Advanced SEO | | KristyO2 -
Is it safe to redirect multiple URLs to a single URL?
Hi, I have an old Wordress website with about 300-400 original pages of content on it. All relating to my company's industry: travel in Africa. It's a legitimate site with travel stories, photos, advice etc. Nothing spammy about. No adverts on it. No affiliates. The site hasn't been updated for a couple of years and we no longer have a need for it. Many of the stories on it are quite out of date. The site has built up a modest Mozrank value over the last 5 years, and has a few hundreds organically achieved inbound links. Recently I set up a swanky new branded website on ExpressionEngine on a new domain. My intention is to: Shut down the old site Focus all attention on building up content on the new website Ask the people linking to the old site to my new site instead (I wonder how many will actually do so...) Where possible, setup a 301 redirect from pages on the old site to their closest match on the new site Setup a 301 redirect from the old site's home page to new site's homepage Sounds good, right? But there is one issue I need some advice on... The old site has about 100 pages that do not have a good match on the new site. These pages are outdated or inferior quality, so it doesn't really make sense to rewrite them and put them on the new site. I call these my "black sheep pages". So... for these "black sheep pages" should I (A) redirect the urls to the new site's homepage (B) redirect the urls the old site's home page (which in turn, redirects to the new site's homepage, or (C) not redirect the urls, and let them die a lonely 404 death? OPTION A: oldsite.com/page1.php -> newsite.com
Intermediate & Advanced SEO | | AndreVanKets
oldsite.com/page2.php -> newsite.com
oldsite.com/page3.php -> newsite.com
oldsite.com/page4.php -> newsite.com
oldsite.com/page5.php -> newsite.com
oldsite.com -> newsite.com OPTION B: oldsite.com/page1.php -> oldsite.com
oldsite.com/page2.php -> oldsite.com
oldsite.com/page3.php -> oldsite.com
oldsite.com/page4.php -> oldsite.com
oldsite.com/page5.php -> oldsite.com
oldsite.com -> newsite.com OPTION 😄 oldsite.com/page1.php : do not redirect, let page 404 and disappear forever
oldsite.com/page2.php : do not redirect, let page 404 and disappear forever
oldsite.com/page3.php : do not redirect, let page 404 and disappear forever
oldsite.com/page4.php : do not redirect, let page 404 and disappear forever
oldsite.com/page5.php : do not redirect, let page 404 and disappear forever
oldsite.com -> newsite.com My intuition tells me that Option A would pass the most "link juice" to my new site, but I am concerned that it could also be seen by Google as a spammy redirect technique. What would you do? Help 😐1 -
Multiple Domain names pointing at one website
Hello, A collegue has asked if we can buy multiple domain names which contain keywords and point them at our website. Is this good practise or will it be seen as spam? Will these domains actually get ranked? I'm sure I'm not the first person to raise this but can't seem to find any questions and answers about this. Thanks Mark
Intermediate & Advanced SEO | | markc-1971830