Competing for a specific keyword beyond on-page factors
-
Hello,
I am trying to rank better for 'keyword X', a critical query that I'm outside the top 50 for, though we grade out at an A via Moz's on-page grader. One of our main competitors ranks #1 for this keyword, despite not using 'keyword X' once in their meta title, body content, or image tags.
My assumption is that the volume and quality of backlinks to the competitor's site is driving their high ranking. If this is the case, how can I identify backlinking opportunities to compete better? Are there other factors I'm overlooking here?
Thanks
-
Yes - backlinks and their anchors are also factor for ranking. For example there are few Google Bombs -> https://en.wikipedia.org/wiki/Google_bomb where many sites give backlink to other site for specific anchors and this make "victim" site N:1 for this keywords.
So - you can evaluate backlinks and their anchors with many tools:
- Moz OpenSiteExplorer
- Majestic
- Ahrefs
- WebMeUp
So far from all tools OSE is free, all other require monthly subscription. This make OSE N:1 in this list. OSE also provide "Link Opportunity".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I focus on building links to my homepage, or internal pages?
I'm hiring several PA's to contact site's linking to my competition. Should we try to get links to content pages (blog post, article, etc) or build links directly to my homepage? More info: My site is a web application, so most links will naturally fall on the homepage. If links to content are more important we'll need to change our strategy. We are pitching the free version of the application to universities and schools as a resource for their students.
Link Building | | Dunjenman0 -
Easy JOB - Ranking a Website For Easy Keywords (Moz Keyword Difficulty below 25)
Hello Moz Members,
Link Building | | Sebastian21
Easy JOB - Ranking a Website For Easy Keywords (Moz Keyword Difficulty below 25)
Ok so idea is simple here but I need some help because lack of time. I have 4 pages that I want to rank for these keywords in the next 1-2 months. Please contact me if you Done SEO in the past 3-5 years successfully and use White Hat Tecniques ! For more details contact me directly via email at sebastyan62@gmail.com or Contact@smartwebsiteflipping.com Thanks in Advance ! Keywords:
Sophia Hills
Mount Sophia Condo
sophia hills mount sophia
www.thesophiahills.com.sg high rental yield
dhoby ghaut rental yield
http://thesophiahills.com.sg/sophiahills/ Sophia Hills location
location map
sophia hills site plan
sophia hills location map
http://thesophiahills.com.sg/location-map/ Sophia hills floorplans
floor plans
floorplans
http://thesophiahills.com.sg/floor-plans/ THANK YOU !0 -
Domain name holding pages link back, good or bad?
We are a web design and hosting company http://www.spiralsites.com But when we register domains for clients, or they take email only or a name is parked we have it using a holding page which can be seen as follows: http://www.jcevents.co.uk/ is this a good thing? Bad thing? Could it would it should it benefit our rankings? Should we do more to make it look less like our main site and actually try to use it better to help rank our other services pages?
Link Building | | spiralsites0 -
Whats the quickest way to measure inbound linkes to an inner page?
Greetings from 12 degrees C just stopped raining wetherby Uk 😉 Whilst there is a stack of tools out there capable of measuring inbound links to a site i need a tool that can target a specific page and inform me about the origin & volume. Put another way i need to know what tool could tell me how many links this page is getting:http://www.sandersonweatherall.co.uk/office-to-let-leeds/ Thanks in advance,
Link Building | | Nightwing
David0 -
Can I Boost Ranking Linking off Pages internallly?
My domain authority is relatively low, but my right now my homepage seems to have the highest rank. If I place a few internal page links on my homepage, would this boost ranking on internal pages? Or would it pull juice away from my homepage? Using the Seomoz OSE I see alot of my competitors using this type of strategy linking internally. Also would using breadcrumb links benefit me in anyway? Thanks very much!
Link Building | | TP_Marketing0 -
How to pick the right keywords for backlink building in a Huge site
Hi there, I'm running a coupons/discounts web site, with more than 1 millon page indexed. The website niche is crearly related to Coupons, Discounts, Deals, but those discounts may apply to hundreds of different categories. Currently we are getting 15K organic visits a day. Every time we have to write blog articles to increase backlinking, the same question came up. Should we target our niche keyowrds (which are very competitive) or should we pick long tail keyword (3-4 words) to be more specific ? The 70-80% of the organic traffic we receive every day came from long tail keywords, for which we never did any offert to rank with. This 70-80% traffic lands into internal pages. So basically the question is: should I keep backlinking the home page to get more juice on my domain, which will organically flows to the long tail landing pages ? Or should I write hundreds of articles targetting directly the long tail ? I think that targetting the long tail will cost me a lot of effort, i.e. for a particular long tail google search (with 4 or more keywords) I get 10 visitis a day, ranking in postion 3. If I made a lot of effort to rank in the first position for that long tail keyword, I may only get 50 visits a day, so for duplicating my daily visit amount I should do that work for thousandths of keywords, which seems, to not have much sense. So, should we target the domain and lets the rank flows from there, or should we point to thousandths of internal long tail landing pages ? I hope I made my self clear enough. Thanks in advance
Link Building | | martincad0 -
Link building from keyword domains
Hi all, I am currently working on link building to our site http://www.betxpert.com which has a number of keywords I am targeting. I have become aware that domains with the keywords are available. We (in Danish) target the phrase "ekpert tips" and the domain www.eksperttips.dk is available. Would it be a good thing for us, to register this domain and do one of the following things: a) DNS forward traffic to our main site b) Build a small blog with minor content and linking to the main site with text links with the tekst "ekspert tips"? c) Simply do nothing, save the money and spend it otherwise... Hope someone can give me a sound advice. Best regards, Rasmus
Link Building | | rasmusbang0