Why SEOmoz says to keep title tag not more than 65 character?
-
Why SEOmoz says to keep title tag not more than 65 characters?
I have this question that what is the disadvantage if my meta title is 150 character? Why everyone focus in keeping it short ?
If i put all my important keywords in starting of title tag say in first 65 characters and keep the title 100-150 character how can it hurt my website? Google will consider 65 character, right but it won’t penalize me for having 110 character then please explain Why we focus so much…
I know i used too many why
just to tell i am nt a lawyer
just trying to act like one
, just kidding.
-
I have heard that Google does indeed use characters after the 65 character display limit in its ranking algorithms. Is this true and does it therefore make sense to have title tags longer than 65 characters, so long as the first 65 characters (or 60 in many cases) are a complete thought on their own?
Here is a page describing this strategy:
-
The Title tag will help you rank but it's also very important for direct users as with a "spamy" look with a very long staffed title tag user will / can wander.
Related with the SEO factor, with many words within the title tag the keyword power will be diluted.
Personally I keep everything as short as possible but in some cases when the title is dynamic (post name or whatever) if it looks right then you can let it slide (see thetitle of this page - is 70+ but it looks right.. right ? :))
I am curious about what other people feel about this ...
-
I'm no expert but my tuppeny's worth:
Re: the meta "description" tag, it's because if it's ridiculously long it gets truncated on a Google Serps page with ellipsis (...) There is one school of thought that actually favours this on the grounds that it supposedly encourages "curiousity value" click through, eg "This website shows you how to make $1million just by...[ABRUPT STOP]
Re: Title tag, a similar argument applies, although (& I stand to be corrected) the rule of thumb is anything over about 80 chars begins to look spammy, as does repeating any one word in the title tag more than twice.
-
Simple, Google will only display 65 characters in the SERPs pages and you need to craft your titles for the maximum benefit which includes getting click throughs.
Also If you have 100 - 150 characters then each word is diluted in strength (to a degree) and if it needs to be that long then your page isn't as focused as it could be, you may be better off with 2 pages targeting different aspects of the keywords.
Keywords at the beginning of a title tag are currently thought to be useful - http://www.seomoz.org/article/search-ranking-factors#ranking-factors
However correlation data shows keywords in title may actually have a negative correlation to ranking - http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements - (On Page Keyword Usage section)
You won't really be penalized for it, but it's certainly not best practise.
-
Shashank,
Google and most other search engines only display a max of between 65/70 characters in the SERP. You've got that much space to get your keyword in there and maybe a call to action (although you can further target this in your description where you get a max of 155 charcters before the cut off).
You've also got to ask yourself if you put a 150 character title tag how it will benefit your site, if at all
Also, don't forget that the title/description are used to improve CTR too (and not just for rankings) so having a spammy looking Title with 3 keywords put in the displayed character length with no consideration for human readability will have a negative affect on your CTR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title tag and user intent
I am just wondering if I create a page that present different e-bike kits and my title tag tag is "the best e-bike kits in 2019", will I rank on "e-bike kits" and "best e-bike kits" or on just "best e-bike kits" ? It seems that user intent can be tricky and sometimes a title tag can make all the difference. How about if I write "Explore Burgundy on a bike tour "to rank on "Burgundy bike tour", will I rank or is the user intent different when I write explore (meaning I am looking for something self guided instead of guided) Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Is it possible that Google would disregard canonical tag?
Hi all, I was wondering if it is possible for Google to diregard the canonical tag, if for example they decide it is wrongly put based on behavioural data. On the Natviscript Blog's individual blog posts there is a canonical tag for the www.nativescript.org/blog/details (printscreen - http://prntscr.com/e8kz5k). In my opinion it should not be there, and I've put request to our Engineering team for removal some time ago. Interestingly, all blog posts are indexed and got decent amount of organic traffic despite the tag. What do you think? Could it be that Google would disregard the tag based on usage data from let's say GA? Thanks, Lily
Intermediate & Advanced SEO | | lgrozeva0 -
Page title and slug as complements to one another?
When creating a page, is it ever worthwhile to ensure that there's minimal duplication in the keywords in the page title vs. the slug? Or is it more like the title is more like a sentence description of the page and the slug is a scannable set of keywords that describes the page, and duplication doesn't really matter.
Intermediate & Advanced SEO | | TheaterMania0 -
HTML5 Nav Tag Issue - Be Aware
In checking my internal links with GWT, it is apparent that links within the nav tag in HTML5 are discounted by Google as "internal links" This could have major repercussions for designing your internal link structure for SEO purposes. I was surprised to see this result, as I have never seen it discussed. Anyone else notice this, or have any alternative views?
Intermediate & Advanced SEO | | veezer0 -
Hiding tag and category root in wordrpess = plunge rank
I deleted the "tag" portion of my tag urls's that were ranking pretty high....so: www.businessinteriors.co.uk/tag/office-fit-out-bristol became www.businessinteriors.co.uk/office fit-out-bristol The old tag page ranked 7 before the change and even 3rd at one stage. The new name page without the tag has re-appeared at 23.... So quite a plunge in ranking from the change and this is across the board for all my tags (200) that were ranking high and I wanted to improve. Have I made a major error? Or will they naturally start coming back to where they were before? Weirdly some of the changes have had a positive impact - so ranking has gone up slightly in some areas..but completely out done by the plungers :-s
Intermediate & Advanced SEO | | bizint0 -
Posting new PDF. How to Keep Google Happy?
Posting new PDF. Is there anything beyond maintaining the PDF metadata, filename and URL I need to do to keep its current top ten search ranking on Google for a specific generic noun which it currently ranks for? Many thanks ahead of time for your help.
Intermediate & Advanced SEO | | nabarro0 -
Title tags not displaying correctly?
If I have a title tag with 28 words (around 90 letters) with some repetition and Google has decided not to use this in the SERPS is this a bad thing (basically saying the title tag is not liked by Google).
Intermediate & Advanced SEO | | BobAnderson0 -
How To Create Dynamic WordPress Tags
Does anyone know how to make WordPress "tag" pages automatically generate a description based on the posts included in the tag? I have a lot of tags, and most of them rank well for long tail keywords. However I have noticed that although they have a dynamically generated "title meta tag" they do not generate a "description meta tag". I know WordPress lets you customize the description for each tag, but I have way to many for that. I need the description meta to be auto generated from the posts that are being tagged, rather than not including one at all. Does anyone know how to do this?
Intermediate & Advanced SEO | | MyNet0