Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does the physical location of a server effect the local rankings of a site?
-
I've just been running a report on a site and noticed that while they have a .co.uk domain it is hosted on a server in the United States and just wondered if anyone was aware, if the physical location of a server mattered to search engines for ranking purposes especially with local search?
-
Personally, I think where does matter and is counted as another positive indicator that the site is legit if the TLD and location of hosting match. I only have limited examples to draw from but I recall there being a 2 position increase after moving from Justhost to a Canadian hosting solution for a .ca.
-
If your domain is ccTLD (.co.uk) then geolocation of server didn't matter. Of course just need to be fast for that country where users will be.
-
Hi Ben!
Yes, it affects.
That was said by Matt Cutts, check out the videos:
Can the geographic location of a web server affect SEO? - Youtube - Matt Cutts
What impact does server location have on rankings? - Youtube - Matt CuttsAlso, here you got other 2 Q&A that where responded with great info.
Effect of same country server hosting on SEO - Moz Q&A Does the Location of my Server effect my SEO? - Moz Q&AIn my experience (there aren't servers in Argentina) the affect is minimum. I believe that there are other factors that influence more than the location server's IP.
Hope I was helpfull.
GR
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank in Google against a business with the same name?
My client has a coworking space in London, but shares its name with a recruitment company also in London. When searching for my client's brand name, they don't appear anywhere on the first page as this recruitment company dominates. How can I rank prominently for my brand term if there is someone else in these top spots who isn't a direct competitor (in the typical sense)? Thank you!
Local SEO | | WhitewallGlasgow0 -
Local SEO for a business serving multiple small cities
We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
Local SEO | | Nadiamo44
My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword. This might work for keywords with low competition but not for ones with high competition levels. Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?0 -
What is the 2020 Google ranking weight for EMD (exact matching domains)
I know EMD's ranking factor have been significantly reduced in the past decade, but do you think it can help at all in 2020? Thanks, Ryan
Local SEO | | RyanMeighan0 -
Effective Real Estate SEO Strategies
I am looking to increase organic traffic to our Real Estate website, and am looking for any suggestions and or feedback as to strategies to implement in this area or even the must-have SEO pages every real-estate business should build. Interested in attracting sellers & buyers, but obviously would love more to attract sellers... The issue with that being you have to outrank the massive sites like Zillow and Realtor. Some ideas I have so far. Building out Neighbourhood pages to rank for people searching for 'Neighbourhood name' Any feedback on this one greatly appreciate. What's {city name} like? {Neighbourhood name} houses for sale What are good areas of {city name} Is {city name} a good place to live? What's {city name} like? What __ are in {city name} restaraunts hospitals beaches colleges How is {city names} weather Thanks guys!
Local SEO | | Dakota_G1 -
Company with multiple services | multiple locations/states
I have a company that rents, repairs, and sells product both new and used. They also have 3 locations in 3 states and service multiple cities out of the locations (ie... los angeles and orange county). Having a hard time redesigning the website so that it fits for customers to look around and for the best of Organic SEO. The issue seems to be fitting the locations in the mix in order to get the customer to the right area without being too confusing. In the end, I'm thinking well maybe the homepage should just be some content to get them to choose the location first then they can go into silos where they pretty much remain in the location for rentals, repairs, and sales but I'm not sure how having the locations on the home page would affect the site. Obviously, we would be trying to rank the silo locations more but they would be 2-3 pages in on clicks to get to the right section 'if' they started from the home page. We need to do this right from the beginning though because we are working on expanding nationwide one day. Thanks for any help on this manner. (PS> Thought about doing subdomains like locations.example.com or state.example.com and rentals.example.some and shop.example.com but I think that will dilute the rankings)
Local SEO | | Ryan_Marshall1 -
How to find best local websites?
For example, I'd like to type in a zipcode and get the highest ranking websites by DA/whatever metric the software uses, within a 25 mile radius? Does that type of service exist? I'm looking to build up our local links, but most of the websites have extremely low authority. I'm trying to find some good ones without having to manually check each one. Thanks, Ruben
Local SEO | | KempRugeLawGroup1 -
Local Search - Google Mobile Results (Web&App)
Hi, I have a client with multiple locations. One of the locations manager is searching for branded and non-branded keywords on his mobile phone and not able to locate the business (within the parking lot of the location). Our ranking reports via a local search platform and manual checks indicate the location is actually ranking well. and we're seeing progress in GA. Has anyone deal with something like this before? This is a location that recently opened to the public. The concern is around mobile web and app results. I'm looking for some guidance around how to approach the situation. I'm sorry I cannot provide more details on the client.
Local SEO | | burnseo0 -
PPC keywords and locations help
Hi. I have a client who is looking to target locations. In their PPC campaigns they have generic keywords such as web design but the campaigns are location based so Surrey, Kent etc... Would they be better to target UK wide but use localised keywords such as Web design surrey? Also in your view, is the Display Network worth it for a small business competing against cheaper/bigger services/companies? Any views be great. Thanks
Local SEO | | YNWA0