Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Duplicate product content - from a manufacturer website, to retailers
-
Hi Mozzers,
We're working on a website for a manufacturer who allows retailers to reuse their product information. Now, this of course raises the issue of duplicate content. The manufacturer is the content owner and originator, but retailers will copy the information for their own site and not link back (permitted by the manufacturer) - the only reference to the manufacturer will be the brand name citation on the retailer website.
How would you deal with the duplicate content issues that this may cause. Especially considering the domain authority for a lot of the retailer websites is better than the manufacturer site?
Thanks!!
-
This is one of the biggest issues I see with ecommerce sites these days. Automatic feeds of data, titles, descriptions, product info, etc. right into the store. It never ranks all that well without massive authority.
To be honest, the more you can change pre-import the better. Add something to the titles, change them up manually with an intern - whatever it takes to create unique value. For a while I was outranking Polyvore, David Jones & Amazon for the word "skirt" just because my product and category descriptions were massively different than anything on Google at the time (longer, more detailed, more useful.)
In this type of situation, don't be afraid to experiment. You're not going to outrank eBay, Amazon or the OEM for most products individually but if you try mixing things up you may find weaknesses that are easy enough to exploit. Whenever I imported, I'd alter the CSV files directly and then import. Made life so much better (and drastically improves rankings on long tail searches.)
(A small, small e-tailer won't do this but a mid size to large one always should be.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best strategy to SEO Discontinued Products on Ecommerce Sites?
RebelsMarket.com is a marketplace for alternative fashion. We have hundreds of sellers who have listed thousands of products. Over 90% of the items do not generate any sales; and about 40% of the products have been on the website for over 3+ years. We want to cleanup the catalog and remove all the old listings that older than 2years that do not generate any sales. What is the best practice for removing thousands of listings an Ecommerce site? do we 404 these products and show similar items? Your help and thoughts is much appreciated.
White Hat / Black Hat SEO | | JimJ3 -
Hosting Multiple Websites Within The Same Server Space
Hi, So, I have a client who wants to host two websites (which you could refer to as sister sites) on the same hosting account. For some reason, I was under the impression that doing as much may be detrimental (for SEO purposes). Am I correct in thinking this? Can I get some back-up documentation or comments here? I look forward to hearing what you all have to say. Thanks for reading!
White Hat / Black Hat SEO | | maxcarnage0 -
Advice needed! How to clear a website of a Wordpress Spam Link Injection Google penalty?
Hi Guys, I am currently working on website that has been penalised by Google for a spam link injection. The website was hacked and 17,000 hidden links were injected. All the links have been removed and the site has subsequently been redesigned and re-built. That was the easy part 🙂 The problems comes when I look on Webmaster. Google is showing 1000's of internal spam links to the homepage and other pages within the site. These pages do not actually exist as they were cleared along with all the other spam links. I do believe though this is causing problems with the websites rankings. Certain pages are not ranking on Google and the homepage keyword rankings are fluctuating massively. I have reviewed the website's external links and these are all fine. Does anyone have any experience of this and can provide any recommendations / advice for clearing the site from Google penalty? Thanks, Duncan
White Hat / Black Hat SEO | | CayenneRed890 -
Should I delete Meta Keywords from a website?
Hi Guys, I've been reading various posts on the Q&A section here at Moz about Meta keywords. I understand that meta keywords are not relevant with Google and that Bing signals this as spam. I'm optimising existing websites which already have meta keywords in the html coding. My question is: If I delete ALL meta keyword coding will this have any negative impact whatsoever? Thanks Mozers Jason 🙂
White Hat / Black Hat SEO | | Grant-Westfield0 -
My website is coming up under a proxy server "HideMyAss.com." How do I stop this from happening?
We've noticed that when we search our web copy in Google the first result is under a proxy server "HideMyAss.com," and our actual website is no where in sight. We've called Google and they really didn't have an answer for us (well the 2-3 people) we spoke with. Any suggestions or ideas would be greatly appreciated.
White Hat / Black Hat SEO | | AAC_Adam0 -
Website not listing in google - screaming frog shows 500 error? What could the issue be?
Hey, http://www.interconnect.org.uk/ - the site seems to load fine, but for some reason the site is not getting indexed. I tried running the site on screaming frog, and it gives a 500 error code, which suggests it can't access the site? I'm guessing this is the same problem google is having, do you have any ideas as to why this may be and how I can rectify this? Thanks, Andrew
White Hat / Black Hat SEO | | Heehaw0 -
Can one business operate under more than one website?
Is it possible for a business to rank organically for the same keyword multiple times with different web addresses? Say if I sell car keys and I wanted to rank for "buy new car keys" and I set up two different website say ibuycarkeys.com and carkeycity.com and then operate under both of these, would Google frown upon this?
White Hat / Black Hat SEO | | steve2150 -
Will Google Penalize Content put in a Div with a Scrollbar?
I noticed Moosejaw was adding quite a bit of content to the bottom of category pages via a div tag that makes use of a scroll bar. Could a site be penalized by Google for this technique? Example: http://www.moosejaw.com/moosejaw/shop/search_Patagonia-Clothing____
White Hat / Black Hat SEO | | BrandLabs0