Splitting down pages
-
Hello everyone,
I have a page on my directory for example:
https://ose.directory/topics/breathing-apparatusThe title on this page is small yet a bit unspecific:
Breathing Apparatus Companies, Suppliers and ManufacturersOn webmaster tools these terms hold different values for each category so "topic name companies" sometimes has a lot more searches than "topic name suppliers". I was thinking if I could split the page into the following into three separate pages would that be better:
https://ose.directory/topics/breathing-apparatus (main - Title: Breathing Apparatus)
https://ose.directory/topics/breathing-apparatus/companies (Title: Breathing Apparatus Companies)
https://ose.directory/topics/breathing-apparatus/manufacturers (Title: Breathing Apparatus Manufacturers)
https://ose.directory/topics/breathing-apparatus/suppliers (Title: Breathing Apparatus Suppliers)Two Questions:
- Would this be more beneficial from an SEO perspective?
- Would google penalise me for doing this, if so is there a way to do it properly.
PS. The list of companies may be the same but the page content ever so slightly different. I know this would not effect my users much because the terms I am using all mean pretty much the same thing. The companies do all three.
-
Yeah, perhaps they will all naturally rank better for each term. Thats not to say they are not ranking well now I was just in the process of optimising everything I possibly can. Thanks.
-
Personally, if the list of companies os going to stay the same, I'd keep it all to one page. Google is smart enough to see the topical similarity, and the risk of appearing spammy doesn't seem worth it.
-
it all comes down to thinking about what my target customer wants
I understand that completely.
I have found that in order to please the target customer, I must first please google. Pleasing google must be done to earn visibility.
_Added after clicking the tab... _Information behind tabs is often disregarded by Google. I would get that information visible and onto the page.
-
I like the concept of what you are saying and it all fits in with what I know from past experiences but it all comes down to thinking about what my target customer wants. When someone searches for "Breathing Apparatus Companies" as an example, logically it is pretty clear what their search intent is. My 30% bounce rate and 20% exit rate (for that page) tells me that people are getting what they need. They do not seem too want an education on what it is, making sure they get information fast and accurately seems to be more important to them. If you click the info tab I have actually added some rough info, it is just hidden by default.
Please do not take this as disregarding your answer because in most cases I would agree but a directory seems to have a different issue. What do I do?
-
I don't see these pages going anywhere. They will either be filtered from the SERPs or fall victim to Panda. They might have a couple company names on them, but other than that, there is absolutely no content.
Adding a couple paragraphs about what these products are, what they are used for, and a little more about them will make these pages more visible for the queries that you are trying for, plus many more based upon the long tail keywords in your text.
If I really wanted to attack all of the terms you are targeting, I would do it with one single page, with substantive, unique, detailed content and images about the products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google slow to index pages
Hi We've recently had a product launch for one of our clients. Historically speaking Google has been quick to respond, i.e when the page for the product goes live it's indexed and performing for branded terms within 10 minutes (without 'Fetch and Render'). This time however, we found that it took Google over an hour to index the pages. we found initially that press coverage ranked until we were indexed. Nothing major had changed in terms of the page structure, content, internal linking etc; these were brand new pages, with new product content. Has anyone ever experienced Google having an 'off' day or being uncharacteristically slow with indexing? We do have a few ideas what could have caused this, but we were interested to see if anyone else had experienced this sort of change in Google's behaviour, either recently or previously? Thanks.
Intermediate & Advanced SEO | | punchseo0 -
What is the impact of an off-topic page to other pages on the site?
We are working with a client who has one irrelevant, off-topic post ranking incredibly well and driving a lot of traffic. However, none of the other pages on the site, that are relevant to this client's business, are ranking. Links are good and in-line with competitors for the various terms. Oddly, very few external links reference this off-topic post, most are to the home page. Local profile is also in-line with competitors, including reviews, categorization, geo-targeting, pictures, etc. No spam issues exist and no warnings in Google Search Console. The only thing that seems weird is this off-topic post but that could affect rankings on other pages of the site? Would removing that off-topic post potentially help increase traffic and rankings for the other more relevant pages of the site? Appreciate any and all help or ideas of where to go from here. Thanks!
Intermediate & Advanced SEO | | Matthew_Edgar0 -
Crawl Issue for Deleted Pages
Hi, sometimes, I just delete a page and not necessarily want to make a 404 to another page. So Google Webmaster Tools shows me 108 'not found' pages under 'Crawling Errors'. Is that a problem for my site?
Intermediate & Advanced SEO | | soralsokal
Can I ignore this with good conscience?
Shall I make 404 to my homepage? I am confused and would like to hear your opinion on this. Best, Robin0 -
Page Titles of Blog
Hi, Should all the page titles of our blogs include a Keyword(s) and\or our website name?
Intermediate & Advanced SEO | | Studio330 -
Page URL keywords
Hello everybody, I've read that it's important to put your keywords at the front of your page title, meta tag etc, but my question is about the page url. Say my target keywords are exotic, soap, natural, and organic. Will placing the keywords further behind the URL address affect the SEO ranking? If that's the case what's the first n number of words Google considers? For example, www.splendidshop.com/gift-set-organic-soap vs www.splendidshop.com/organic-soap-gift-set Will the first be any less effective than the second one simply because the keywords are placed behind?
Intermediate & Advanced SEO | | ReferralCandy0 -
100 + links on a scrolling page
Can you add more than 100 links on your webpage If you have a webpage that adds more content from a database as a visitor scrolls down the page. If you look at the page source the 100 + links do not show up, only the first 20 links. As you scroll down it adds more content and links to the bottom of the page so its a continuos flowing page if you keep scrolling down. Just wanted to know how the 100 links maximum fits into this scenario ?
Intermediate & Advanced SEO | | jlane90 -
Which page to target? Home or /landing-page
I have optimized my home page for the keyword "computer repairs" would I be better of targeting my links at this page or an additional page (which already exists) called /repairs it's possible to rename & 301 this page to /computer-repairs The only advantage I can see from targeting /computer-repairs is that the keywords are in the target URL.
Intermediate & Advanced SEO | | SEOKeith0 -
Pages On Subfolder Not Ranking
A subdirectory/folder on our website doesn't seem to rank for any keywords where the same type of pages on the same competition level keywords rank perfectly fine. For awhile the pages weren't getting indexed but were crawled regularly. Can't seem to figure the problem out.
Intermediate & Advanced SEO | | bprimeelitellc0