Is it feasible to try to compete with an established site with a fresh domain any time soon?
-
Currently I'm looking at a competitor who owns a site with the following metrics:
Domain Authority - 39 /100
Page Authority - 49 /100
Spam Score: 1 /17
93 Root Domains
2,199 Total Links
Page Social Metrics
Facebook - 431 Shares, 17 LikesI'm thinking it would take 12 months+ to become a viable competitor, but thats a complete guess. What are peoples thoughts on undertaking something like this?
-
I love Tim's answer, and I want to add that the amount of time needed to become competitive can vary a lot—in fact, there are industries in which a site with those stats would already be competitive.
Along with everything Tim suggests, I also recommend benchmarking all of those stats against other sites with which you expect to compete. That'll give you a much better sense of how much will need to be done.
-
I don't normally tend to put a time-scale on being competitive, for me it is more a case of if you site is built and optimised to the best of its ability then you should soon begin to climb. There is no reason why it could not be a as little as a few weeks if you nail all of your items down well.
Ensure you follow some of the quality guides that you can find on Moz, to get your site in the best condition possible to give you the best opportunity to climb well.
1. https://moz.com/beginners-guide-to-seo 2. Moz guide to link building - Paddy Moogan
3. How to Rank - Cyrus Sheppard
4. Lots more in here and all over the web.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The pros and cons of subdomain or new domain for a new brand?
Hi there Moz experts, We're launching a new brand and product offering for a completely different audience than we've worked with before. We're expected a significant amount of business to come from inbound marketing, so we're wondering whether we should launch the new brand as a subdomain of the parent company or as a completely separate domain. The parent company's website has thousands of inbound links and is over 10 years old, so I'm thinking in the short term it would be easier to get new content ranked there. However, in the long term I think it would be better for the new brand to have a separate TLD. Thoughts or other things I should consider? Thanks!
Branding | | EveryActionHQ0 -
Site Architecture for Sub-Brands
I am working on launching a few industry specific sub-brands for our marketing agency and am trying to figure out the best way to deliver a tailored user experience using subfolders instead of subdomains, if this is indeed the best option... Since I am trying to provide separate experiences, I looking at housing microsites in sub-folders - say /technology or /medical. Each with its own navigation, home page, and industry specific content/blog/portfolio. A couple things I am considering: Will my microsite "home pages" and site pages rank as well in a sub-folder versus if they were actually the primary pages on their own sub-domain? Will separate Wordpress and theme installs and separate primary navigations have any affect on SEO if they are in sub-folders of the same site? Thanks in advance for any input. I really appreciate it!
Branding | | Alaniz0 -
Looking to create a Press Release - Any decent sites out there?
Hey guys, I'm wondering whether you could point me in the right direction of a reputable PR site to use? I realise that many of these sites have been devalued over recent years but I wanted to produce something for a client after they struck-up a fairly notable connection with another company in their industry. Or should I just avoid PR sites altogether? Oh, and I'd prefer them to be free if possible 🙂
Branding | | Webrevolve0 -
Long Exact Match Domain, or short "Brand" domain?
I've searched and found a lot of discussion regarding the benefits of using Exact Match Domains, however I'm still unsure of what is a "too long" domain to make it not user friendly. I'm working on a new web application that help users design their own <product>. </product> Let's say that the product would be canvas paintings as an example. Would you choose the domain www.designcanvaspaintings.com if it was available? Or would you rather create a "brand" like paintify.com that is shorter and has a more "brand" feeling to it.
Branding | | marcuslind0 -
Domain Authority Mind = Blown
Hi guys, I've focused on building my domain authority for a while now, it's stll low but i'm sure it'll increase. My competitors have 0 backlinks to most of there products which is good, i guess. However they have a domain authority of around 70-80. Which is really high. There product pages get a page authority from 60-70+ which means they rank very high with no backlinks. I can easily out rank them by getting backlinks but it's a very time consuming and costs quite a bit of money to out source it. My question is... is it really all about page/domain authority? I can't see any other factors that allow them to rank high for the products. Also my mind is blown as you can create a blog with a high Domain authority such as Wordpress but that doesn't mean your blog will instantly rank high right? Is there something i'm missing with there website? I'm so confused right now! Any help would be great. Main competitor is: http://www.stinkyinkshop.co.uk along with http://www.cartridgesave.co.uk (Stinkyink to be a member here actually)
Branding | | InkCartridgesFast0 -
Google Displays Domain / URL Above Description?
I am seeing a new SERP format from Google. (new for me at least) In the past the title tag would display as the first line of a listing, followed by description and domain / URL. Today I see the domain / URL as the second line. This is placing an emphasis on "Who". If you have a big brand or a great URL this might be helpful to your CTR. Are you seeing this? What do you think of it?
Branding | | EGOL0 -
.us domain extension for US locales
I have a large US travel site and am looking to make targeted pages for specific locations, attractions etc around the United States. With many of the TLD's already purchased for these niches, I thought about using the .us extension as it seemed relevant to the topics. Does this hurt seo possibilities or does the .us extension come across as spammy?
Branding | | Millibit2