Is it feasible to try to compete with an established site with a fresh domain any time soon?
-
Currently I'm looking at a competitor who owns a site with the following metrics:
Domain Authority - 39 /100
Page Authority - 49 /100
Spam Score: 1 /17
93 Root Domains
2,199 Total Links
Page Social Metrics
Facebook - 431 Shares, 17 LikesI'm thinking it would take 12 months+ to become a viable competitor, but thats a complete guess. What are peoples thoughts on undertaking something like this?
-
I love Tim's answer, and I want to add that the amount of time needed to become competitive can vary a lot—in fact, there are industries in which a site with those stats would already be competitive.
Along with everything Tim suggests, I also recommend benchmarking all of those stats against other sites with which you expect to compete. That'll give you a much better sense of how much will need to be done.
-
I don't normally tend to put a time-scale on being competitive, for me it is more a case of if you site is built and optimised to the best of its ability then you should soon begin to climb. There is no reason why it could not be a as little as a few weeks if you nail all of your items down well.
Ensure you follow some of the quality guides that you can find on Moz, to get your site in the best condition possible to give you the best opportunity to climb well.
1. https://moz.com/beginners-guide-to-seo 2. Moz guide to link building - Paddy Moogan
3. How to Rank - Cyrus Sheppard
4. Lots more in here and all over the web.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migrating educational resources for a SaaS product to an existing domain?
Odd situation I'm hoping some folks may have insight on. We have a product site and an educational site (two entirely separate domains). The educational site has: Existed for longer (24 years vs 13). Currently ranks for far more keywords and drives more traffic. Is an entirely separate brand from the product. Has historically driven sales to the product site (through email and onsite ads) but that channel has diminished over time. The product site Also has educational resources Is a more recognizable brand When prioritized resources here often drive far more revenue The Challenge
Branding | | pasware
Both sites cover very similar topics, making prioritization challenging and splits our topical focus. We are considering making the educational site our sole place for resources, migrating content from the product site, and rebranding the site to line up more closely with the product. Basically retain the domain, make it our sole focus for updates and new content, but align it with the strength of our more recognizable product. The Questions Does anyone have any experience with this type of rebrand where a separate domain is retained? Are we risking the loss of branded search queries in the process or some other risk? While potentially risking ranking/traffic loss would it make more sense to migrate all valuable content to the product site instead? Sorry for the long-winded questions here and appreciate any thoughts/ideas!0 -
Which site as main site? B2C or B2B?
We're currently running two separate sites, one being the "main" page for B2B customers and the other being an online shop targeting B2C customers. Site structure looks like this: <code>[sonnenschirme.at](sonnenschirme.at) = main page / B2B</code> <code>sonnenschirme.at/shop = shop / B2C</code> We're also building a new shop with Shopify which will replace the current shop and it's going to provide a really great user experience (AR models of products etc). Naturally, there are a lot more B2C customers than there are B2B customers (we sell sun umbrellas). The B2C customer type spends around 150€ typically, whereas a B2B customer needs consulting and will spend upwards 10k. B2B is responsible for about 90% of revenue. Both customer types seem to search for the term "sonnenschirme" which is basically just "sun umbrella". Before the shop was accessible at a subdirectory (/shop), it was available on a different domain (not even subdomain), which was really bad for SEO. Once we consolidated both websites into one we've seen a big spike in traffic, due to products etc. of the shop ranking well. As pretty much all competing companies are B2C companies who fight for a share of the "sonnenschirme" keyword, we've been unsure if it wasn't better to have the shop as the main page and the B2B page in a subdirectory. So basically: <code>sonnenschirme.at/subdirname = B2B page
Branding | | agctyz
sonnenschirme.at = main page / B2C</code> But then again B2B generates much more revenue (at least right now). What do you guys think? I'm anxious about "just trying" because it could hurt traffic badly.0 -
Domain: Product brand or company brand?
I work for a company with a very strong brand. We have a product with an even stronger brand. Right now, our product marketing pages look like this: https://www.company.com/product/.... I believe this leads to URL bloat, and I think we're probably missing some search rank on product-branded keywords that we would automatically get if, instead, our product marketing was here: https://www.product.com/.... An example of this structure is Colgate Palmolive (http://www.colgatepalmolive.com/en/us/corp), the makers of Colgate toothpaste (http://www.colgate.com/en/us/oc/). We already own both domains, but of course right now SEO rank is entirely owned by company.com. If we put product marketing at product.com, of course the company site can still link to the product site anywhere, and vice-versa, which means (I think) that both domains help each other out. But we wouldn't have to spend as much time worrying about the branded keyword in product content. I have found some posted opinion that tends to support my hunch here, but I haven't seen anything more concrete in support of it. Has anyone got direct experience with this question?
Branding | | hoosteeno0 -
International SEO - Domains or Folders?
Hi, We have been approached by a potential client. They are a UK company whose website is hosted on a .com domain (the .co.uk forwards to the .com). They also have a German website hosted on a .de domain. Both the .com and the .de are hosted in the UK. We believe that the .de website should be hosted in Germany. You agree? Anyway, they now need to target the US market. They are planning on duplicating the UK (.com) website and creating a US version of the site on a .us domain. They would rewrite the content for the US site to avoid duplications, and add Href Lang attributes etc. They are also debating whether the new US site should be hosted in the US or the UK. We don't think this is the best strategy. Would it not be better to host both the UK and US website on the .com domain. using reginal folders? i.e. example.com/uk, and example.com/us. Obviously we would setup Href Lang accordingly and change the Google Search Console geo targeting options for each of the sub-sites (/uk and /us). Or we could suggest hosting the UK site on the .co.uk domain, and the US on the .com domain. So, what is the best strategy to target the US audience, whilst maintaining UK rankings? Many thanks for your time, hope to hear from you soon 🙂 Lee.
Branding | | Webpresence1 -
High Ranking site with very low amount of texts, HOW?
Hi All, As I was surfing the net, I recently encountered a beautiful and well known site - indochino.com An e-commerce site that sells custom made suits and shirts.
Branding | | BeytzNet
They do not have a brick and mortar store, just the site and built an amazing reputation in about two years (maybe less). The question is....
HOW do they rank high in competitive niches like suits with practically no texts in the website?
Is it "ONLY" because of the amazing UI and Links?
(I thought texts is the king...) There is no blog or any other visible content area besides for the product pages and a couple of explanatory sections which are also with not that much texts... Thanks!0 -
Author Site And Book Site - Multiple Sites Bad Idea?
The question: I've been doing work for authors lately and a common question is if they should have a site for their book and a site for themselves. Separate sites with different domain names. At first I thought this would be a bad idea. Why spread information across two sites if they can be related and used together in one? But I see a lot of authors doing this and some with marketing companies. One site for the author with information about them, their books, their social media presence. Then another site for their book, with new social media accounts, other info, etc. What do you guys think? Has anyone tried both and seen any pros and cons? Is there a perfect answer?
Branding | | JoshBowers20120 -
Will new site have any effect on main site ?
Hi, We have a successful ecommerce site at www.printerbase.co.uk but we are now branching out and will soon be offering services which we are going to do through a different website with a possible URL of something like www.printerbasesolutions.co.uk so my question is, will having two websites containing the word printerbase have any negative effect on the ranking of www.printerbase.co.uk or would we be better having a completely different URL? The new site is not going to have any ecommerce functionality it is going to be more about offering the services we can give to clients and encouraging them to get in contact with us. Thanks BigJoe
Branding | | BigJoe0 -
Trying to decide on best domain
I am trying to decide on a domain for a real estate site in Utah where the area code is 801. My choices are utahhomes801.com, the search term "utah homes" get 3600 exact matches, utahrealestate801.com with "utah real estate" getting 22,200 exact matches or forget the 801 and go for a shorter domain Utahnow.net or utahhomeboy.com. Is there any reason to stay away from 801 in the domain? Any thought or direction would be appreciated. Scott
Branding | | rozier0