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Average Percentage of Clicks on Google (Adwords vs Local 3 Pack vs Organic)

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OhYeahSteve last edited by

Does anyone know the allocation, percentage-wise, of clicks that go to Adwords vs Local 3 Pack vs Organic on Google Search (average)?
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MiriamEllis Subject Expert last edited by

Hey Steve,

I think what you might be looking for would be a heatmap study like this one: https://moz.com/blog/the-new-snack-pack-where-users-clicking-how-you-can-win

You might be able to find others. Hope that helps!
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