Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why did my website DA fell down?
-
Hello,
Could you please let me know why might my website's DA have fallen down in merely a week? What might be a reason? I also noticed traffic from google dropped down at the very same week. Will be very thankful for any advise!
-
Sometimes Building backlinks from websites have high spam score might be the reason.
-
Hi there! Kristina from Moz's Help Team here.
Sorry to hear about your DA dropping. The reasoning behind this can be hard to pinpoint without the help of an SEO consultant or the specific web designer for your website. Domain and Page Authority scores are both calculated using Moz's Ranking Models. In essence, we take a lot of rankings data from the search engines (by running queries) and then try to build a predictive scoring system using our own on-page analyses and Mozscape link data to construct an algorithm that will effectively reproduce the search engines' results. Our current accuracy hovers in the 70% range, but over time, we expect to improve.
Once we have a ranking model (which we internally call "uber"), we can create scores that best approximate the combinations of all our page-specific link metrics or domain-specific link metrics (removing the keyword-specific features like anchor text, on-page keyword usage, etc). These scores represent the model's query-independent or non-keyword-based ranking inputs.
In simple terms, Domain Authority is our best prediction about how content would perform in search engine rankings on one site vs. another. Page Authority answers the same question for an individual page. Both are amalgamations of all the link metrics (number of links, linking root domains, mozRank, mozTrust, etc.) we have into a single, predictive score.
It's important to note that both Domain Authority and Page Authority are on a 100-point, logarithmic scale. Thus, it's much more difficult to grow your score from 70 to 80 than it would be to grow from 20 to 30.
It is also important to note that if the higher authority sites that your site is seeded from drop in score, it will ripple down to all of the other links branched off from the very top. A good place to start is to compare the DA from the linking root domains from the previous index. Also take a look at your competitors scores to see how much they have dropped as well. As our indexes grow in size, there are more links that are included in our calculations.
We recommend keeping track of how many linking root domains you have from index to index, as this will be a quick way to confirm possible reasons for an increase/decrease in the score. For an in-depth discussion from Rand, check out this article: https://moz.com/community/q/da-pa-fluctuations-how-to-interpret-apply-understand-these-ml-based-scores
Here's some places to really delve into what is going on:
http://moz.com/blog/whiteboard-friday-domain-trust-authority
http://moz.com/blog/googles-algorithm-pretty-charts-math-stuff
http://moz.com/blog/whiteboard-friday-domain-authority-page-authority-metricsHere are some good resources to help you take a look at the factors.
http://moz.com/blog/whiteboard-friday-domain-authority-page-authority-metrics
http://apiwiki.seomoz.org/w/page/20902104/Domain%20Authority
http://moz.com/blog/whiteboard-friday-domain-trust-authorityI hope this helps!
Sorry I can't go into any more detail, but hopefully these links can help you get a handle on it. Best of luck! -
5 to 1. Yeah then you probably were in the previous batch of data and are not included this time I guess. But do you also see a decrease in organic search traffic as for now you've only based it on this metric for now.
-
It was 5, and now it is 1. I am wondering what might have affected it at all? I have a service request form on my website, people used to fill it in, and now I don't get any inquiries at all. Yet I've been doing SEO for three months: I've build backlinks, my social accounts are active, I've optimized titles, meta descriptions, IMG Alts, and website content. Could you please tell me what might have gone wrong?
-
Hi,
The Domain Authority metric is only updated every couple of months. So that's why it could be that overtime it can drop a bit more then usual. What are you seeing of a kind of drop?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is constantly decreasing
For few weeks ago my website is constantly decreasing in search position. I lost keywords and is gooooing down.
Technical SEO | | Dan_Tala
Although it is well rated on several on page and off page seo verification software that I have tried.
I checked Google search console and Analytics and found no major problems. However… from one day to another it keeps going down.
I also checked what the main competitors are doing and they are not doing well, at all.
The main competitor actually has a creepy website. Totally devoid of onpage or offpage SEO but with an enormous number of backlinks. And of a very bad quality, which should disqualify it, still…
Few weeks ago I changed something.
In the pages I had H1, 4xH2, no H3 and an H4 without content.
An unnatural H tag structure.
Now I have H1, H2, H3, 3xH4, with the coherent information.
Theoretically, Google should have been “happy” or I’m missing something. I use a SAAS platform.
I just found out that they made changes to the keywords (tags).
I am selling toner cartridges for printers.
So…
The tags are printer models and generate a url in which they have the products.
Ex. https://www.sertit.ro/cartus-imprimanta-cilindru-color-hp-laserjet-pro-m-177fw goes to the products for that printer model.
The question is… should I make tag canonical?
Is it possible for products to loose so much in Google search?0 -
My Website Page Speed is not increasing
HEY EXPERTS, My website page speed is not increasing. I used the wp rocket plugin but still, I am facing errors of Reduce unused CSS, Properly size images, and Avoid serving legacy JavaScript to modern browsers. you can see in the image Screenshot (7).png I used many plugins for speed optimization but still facing errors. I optimized the images manually by using photoshop but still, I am facing the issue of images size. After Google Core Web Vital Update my website keyword position is down due to slow speed. Please guide me on how I increase the page speed of my website https://karmanwalayfabrics.pk Thanks
Technical SEO | | frazashfaq110 -
Migrating micro site into existing website
My company is planning to migrate an existing (ecommerce) micro site - which sits on its own domain - into their main ecommerce site. This means that the content will be moved from www.microdomain.co.uk to www.maindomain.com/category. Some products already exist on the main domain. The micro site is fairly small with just over 400 pages - I am planning to map each URL to the new URL (exact corresponding page) and create 301 redirects for each. Where any additional content does not exist yet on the existing main domain, we will create it and 301 redirect to it. The micro site currently ranks fairly well for some keywords - being such a specialised micro site, (some of) the keywords also form part of the domain name, however, they won't on the main page although they may form part of the URL (category). As an example (using a made up URL), our micro site www.bread-sticks.co.uk ranks on page 1 for the keyword bread sticks - we don't just sell bread sticks on www.bread-sticks.co.uk but also rolls and bread though, bread sticks is one category of very closely related categories. Say our main domain is www.supermarket.co.uk (selling a wide range of food / drink products. The micro site will be moving to www.supermarket.co.uk/baked-products/ - which is a category. Within that category, there are sub categories, i.e. bread sticks, rolls and bread which will sit under www.supermarket.co.uk/bread-sticks/ etc. What would be the best way for ensuring that our main domain would take over the rankings from our micro site, given that it will be sitting on our main domain as a category (one of many)? Can we expect www.supermarket.co.uk/baked-products/ or www.supermarket.co.uk/bread-sticks/ to replace www.bread-sticks.co.uk in the rankings simply by 301 redirecting? Thanks for your help!
Technical SEO | | ViviCa10 -
Rel=canonical on Godaddy Website builder
Hey crew! First off this is a last resort asking this question here. Godaddy has not been able to help so I need my Moz Fam on this one. So common problem My crawl report is showing I have duplicate home pages www.answer2cancer.org and www.answer2cancer.org/home.html I understand this is a common issue with apache webservers which is why the wonderful rel=canonical tag was created! I don't want to go through the hassle of a 301 redirect of course for such a simple issue. Now here's the issue. Godaddy website builder does not make any sense to me. In wordpress I could just go add the tag to the head in the back end. But no such thing exist in godaddy. You have to do this weird drag and drop html block and drag it somewhere on the site and plug in the code. I think putting before the code instead of just putting it in there. So I did that but when I publish and inspect in chrome I cannot see the tag in the head! This is confusing I know. the guy at godaddy didn't stand a chance lol. Anyway much love for any replies!
Technical SEO | | Answer2cancer0 -
How to display the full structure of website on Google serps
I have been searching around but unable to gather information as to how we can control or list top pages of a website on Google's first page , i.e. if we type seomoz in google , we can see the main listing with 6 subdomain listings , which link to Blog , Seo tool , Beginner Seo guide , Learn Seo , Pricing & Plans and login My question is can we control these listings i.e. what to display and what not , and if yes how can we make this type of visibility on first page , by using html or xml sitemaps or theirs something mostly websites are missing. Cause this type of data is coming up for very less websites and mostly websites are with single urls. c43Ki.jpg
Technical SEO | | ngupta10 -
Websites being hacked & duplicated, what should we do?
Hi, please help! Our website was hacked and being totally duplicated. They even injected codes to intercept our orders. Although the codes issue had been solved, still there're two mirror sites out there. When search for some of our key words, they even have good ranks. What exactly can we do to let Google ban those two sites. Thanks in advance!
Technical SEO | | Squall3150 -
How to search HTML source for an entire website
Is there a way for me to do a "view source" for an entire website without having to right-click every page and select "view source" for each of them?
Technical SEO | | SmartWebPros0 -
Struggling to get my lyrics website fully indexed
Hey guys, been a longtime SEOmoz user, only just getting heavily into SEO now and this is my first query, apologies if it's simple to answer but I have been doing my research! My website is http://www.lyricstatus.com - basically it's a lyrics website. Rightly or wrongly, I'm using Google Custom Search Engine on my website for search, as well as jQuery auto-suggest - please ignore the latter for now. My problem is that when I launched the site I had a complex AJAX Browse page, so Google couldn't see static links to all my pages, thus it only indexed certain pages that did have static links. This led to my searches on my site using the Google CSE being useless as very few pages were indexed. I've since dropped the complex AJAX links and replaced it with easy static links. However, this was a few weeks ago now and still Google won't fully index my site. Try doing a search for "Justin Timberlake" (don't use the auto-suggest, just click the "Search" button) and it's clear that the site still hasn't been fully indexed! I'm really not too sure what else to do, other than wait and hope, which doesn't seem like a very proactive thing to do! My only other suspicion is that Google sees my site as more duplicate content, but surely it must be ok with indexing multiple lyrics sites since there are plenty of different ones ranking in Google. Any help or advice greatly appreciated guys!
Technical SEO | | SEOed0