Are URL shorteners building domain authority everytime someone uses a link from their service?
-
My understanding of domain authority is that the more links pointing to any page / resource on a domain, the greater the overall domain authority (and weight passed from outbound links on the domain) is.
Because URL shorteners create links on their own domain that redirect to an off-domain page but link "to" an on-domain URL, are they gaining domain authority each time someone publishes a shortened link from their service? Or does Google penalize these sites specifically, or links that redirect in general? Or am I missing something else?
-
Ryan, thanks for responding, but I may have not been clear in my question. Your answer is about domain authority for the ultimate destination of the link; let's say http://bit.ly/xyz redirects to http://www.seomoz.org/q/are-url-shorteners-building-domain-authority-everytime-someone-uses-a-link-from-their-service
And let's say 20 people on tweet the http://bit.ly/xyz link, and the text of several of those tweets is reproduced (link included) on eight websites. Does http://bit.ly 's domain authority increase as a result of those 20 tweets and eight website links?
-
Jay, you are asking a great question and the answer is yes, links that are offered from URL shortener services build DA.
Think of those links as 301s. When you use http://bit.ly/xyz that URL is 301'd to the actual web address. As with all 301s, you do lose a bit of link juice due to the 301, but 90%+ of the value will remain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hitting a brick wall with link building!
I am working on a new home furnishing e-commerce site, and started a couple of link building campaigns. Specifically, I have started a scholarship campaign with outreach going to schools, and a broken link building/content outreach campaign. With both of these campaigns, I am targeting .edu domains first, and some high value blogs in that niche. I am hitting a brick wall with both! These are both the types of campaigns I have tried before, with some degree of success. It seems that the webmasters have been getting so inundated with spam that they simply ignore emails. Does anyone have recent successful experience with these link building methods? I would appreciate any advice on current link building methods if anyone is willing to share. TIA
Intermediate & Advanced SEO | | Kevin_Hatanian1 -
Links / Top Pages by Page Authority ==> pages shouldnt be there
I checked my site links and top pages by page authority. What i have found i dont understand, because the first 5-10 pages did not exist!! Should know that we launched a new site and rebuilt the static pages so there are a lot of new pages, and of course we deleted some old ones. I refreshed the sitemap.xml (these pages are not in there) and upload it in GWT. Why those old pages appear under the links menu at top pages by page authority?? How can i get rid off them? thx, Endre
Intermediate & Advanced SEO | | Neckermann0 -
Different URL structure Desktop VS Mobile Regarding SEO when building a new seperate mobile site
Hi I have a old OScommerce webshop, that i will keep for now, but i have build a complete new mobile site for mobile devices, but it has another url structure. Can i launch this site without any problems when its Google Mobile Search Engine that index the mobile site, and then just make the neccesary rel alternate tags for the desktop site for the product pages and main categories that i can. There will be some differences in the urls i cant make a alternate for.
Intermediate & Advanced SEO | | noerdar0 -
Link-building best SEO practice (one-off VS periodic blogging)
Hi all, Generally, what would be best when building a website's ranking through link building? Having the same links from the same bloggers or receiving new links from different bloggers every time? A lot of the SEO services offer 4-8 blog backlinks per month. Would it be best if these links came from different sources every time or most from the same sources each month? I know there's a lot of factors but I hope this question is clear. Happy holidays and thank you for your insightful feedback. Carlos
Intermediate & Advanced SEO | | 90miLLA0 -
Is it safe to 301 redirect old domain to new domain after a manual unnatural links penalty?
I have recently taken on a client that has been manually penalised for spammy link building by two previous SEOs. Having just read this excellent discussion, http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience I am weighing up the odds of whether it's better to cut losses and recommend moving domains. I had thought under these circumstances it was important not to 301 the old domain to the new domain but the author (Lewis Sellers) comments on 3/4/13 that he is aware of forwards having been implemented without transferring the penalty to the new domain. http://www.seomoz.org/blog/lifting-a-manual-penalty-given-by-google-personal-experience#jtc216689 Is it safe to 301? What's the latest thinking?
Intermediate & Advanced SEO | | Ewan.Kennedy0 -
Link Building: Want to discuss interlinking content
Hi, On the 'Viper chill' blog (some may of heard of this blog) he talks about interlinking content in an attempt to build up link juice to get more from the content and pass more PR to the target website. Here is the link to the post, a few scrolls down and your see a diagram. http://www.viperchill.com/link-trio/ I have also attached the image to this post, so we can discuss in more detail by referencing to it. Now this guy knows what his talking about, lots of big players back him up, but does this method actually work better then having one link from each article pointing to the target website? If an article links to another article surely the PR flows into other links on the page as well as your own down grading the power of it? If the answer is yes, would this work for guest blogging? link-triage.png
Intermediate & Advanced SEO | | activitysuper0 -
Need to migrate multiple URLs and trying to save link juice
I have an interesting problem SEOmozers and wanted to see if I could get some good ideas as to what I should to for the greatest benefit. I have an ecommerce website that sells tire sensors. We just converted the old site to a new platform and payment processor, so the site has changed completely from the original, just offering virtually the same products as before. You can find it at www.tire-sensors.com We're ranked #1 for the keyword "tire sensors" in Google. We sell sensors for ford, honda, toyota, etc -- and tire-sensors.com has all of those listed. Before I came along, the company I'm working for also had individual "mini ecommerce" sites created with only 1 brand of sensors and the URL to match that maker. Example : www.fordtiresensors.com is our site, only sells the Ford parts from our main site, and ranks #1 in Google for "ford tire sensors" I don't have analytics on these old sites but Google Keyword Tool is saying "ford tire sensors" gets 880 local searches a month, and other brand-specific tire sensors are receiving traffic as well. We have many other sites that are doing the same thing. www.suzukitiresensors.com (ranked #2 for "suzuki tire sensors") Only sells our Suzuki collection from the main site's inventory etc We need to get rid of the old sites because we want to shut down the payment gateway and various other things those sites are using, and move to one consolidated system (aka www.tire-sensors.com) Would simply making each maker-specific URL (ie. fordtiresensors.com) 301 redirect to our main site (www.tire-sensors.com) give us to most benefit, rankings, traffic etc? Or would that be detrimental to what we're trying to do -- capturing the tire sensors market for all car manufacturers? Suggestions? Thanks a lot in advance! Jordan
Intermediate & Advanced SEO | | JordanGodbey0 -
Should I Use City Name in URL?
Having a website designed for a car dealership and deciding what attributes to use in the URL. Should I include the city name in the URL? Or does that help for SEO purposes? Other ideas of what to research or try are appreciated too. Thanks 🙂
Intermediate & Advanced SEO | | kylesuss0