Query deserves freshness
-
There was an seomoz article - http://www.seomoz.org/blog/does-query-deserves-diversity-algorithm-exist-at-google . I would like to point out the specific part of it -
"So - because a lot of searchers express a preference for more diverse results than just those pages that ordinarily would "make the cut," Google provides an extra helping hand to pages they feel help to satisfy those searchers. This data could be gleaned from lower CTRs in the SERPs, greater numbers of query refinements, and even a high percentage of related searches performed subsequently"
I don;t understand how data could be gleaned from lower CTRs, don't you think it should have been Higher CTRs ?
-
Hi Atul
If users are searching on a term, for example Amy Winehouse the results prior to her death would have probably been Youtube videos, Lyrics, her official site (if she has one) etc
Immediately after her death users will be wanting to find out what happened, the latest update. As such the CTR for the existing SERP would probably be lower as the user doesn't want the Youtube video or lyrics etc. They want the QDF results to kick in and show the latest news item(s) at the top.
Hope that explains it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
News articles on our website are being indexed, but not showing up for search queries.
News articles on distributed.com are being indexed by Google, but not showing up for any search queries. In Google Search, I can copy and paste the entire first paragraph of the article, and the listing still won't show up in search results. For example, https://distributed.com/news/dtcc-moves-closer-blockchain-powered-trades doesn't rank AT ALL for "DTCC Moves Closer to Blockchain-Powered Trades", the title of the article. We've tried the following so far: re-submitted sitemap to search console checked manual actions in search console checked for any no-index/no-follow tags Please help us solve this SEO mystery!
Intermediate & Advanced SEO | | BTC_Inc0 -
Sitemap Query
I've decided to write my own sitemap because frankly, the automated ones pull all kinds of out of I don't know where. So to get around that, manual it is. But I have some products appear in various categories, should I still list every product in each category in the sitemap, regardless of some being duplicates, or should I choose the most relevant category and list them there? I do have a canonical URL extension which should resolve any duplicate content I have.
Intermediate & Advanced SEO | | moon-boots0 -
Decreased organic traffic but increased Webmaster Tool Queries
We have a client who has had a significant decrease in organic traffic this last month (about 20%) but in Webmaster tools it tells me there was an increase in impressions and clicks. How can these both be accurate?
Intermediate & Advanced SEO | | jfeitlinger0 -
Keeping E Commerce Product Content Fresh
Hi, Some months ago we created unique content for each of our product descriptions - basically, we removed manufacturers description and made our own unique content. But our content is now, I feel, stale but I'm trying to work out how we can produce fresh content for the product pages and how much is needed for Google to notice the changes? My question is: What does google class as freshness? Would a new photo count? I've always thought that it has to be mainly text content but we do not get that many reviews as our products are not mainstream and it's a small market so are we to create extra bits of text content in the descriptions, and how much?
Intermediate & Advanced SEO | | bjs20100 -
BizaarVoice Cloud SEO: Canonical Query String
We've implemented BazaarVoice with the latest Cloud SEO. As an eComm site, BV helps us manage our own reviews along with currating reviews from vendors on product pages that don't have any. Only a maximum of 7 reviews are displayed at one time and any additional are on a "next" page. BV has asked to include a query string (?bvrrp=...) on our canonical tags that would allow SEs to read the additional reviews. For example, the current canoncial URL will go from this http://www.sitename.com/item/product-name/123456789 to http://www.sitename.com/item/product-name/123456789**?bvrrp=Main_Site/reviews/product/2/123456789.htm** Having more crawlable UGC is advantagous but I'm skeptical about adding this. Just looking for any guidance. Thanks! WMCA
Intermediate & Advanced SEO | | WMCA0 -
Pagination Question: Google's 'rel=prev & rel=next' vs Javascript Re-fresh
We currently have all content on one URL and use # and Javascript refresh to paginate pages, and we are wondering if we transition to the Google's recommended pagination if we will see an improvement in traffic. Has anyone gone though a similar transition? What was the result? Did you see an improvement in traffic?
Intermediate & Advanced SEO | | nicole.healthline0 -
How to Improve or Recover Google Image Search Performance (Queries, Impressions, Clicks)?
I want to improve or recover Google image search performance for my eCommerce website. My website was working well in Google image search but, I found negative performance since implementation of CDN for all images. Before CDN my image path was as follow. http://www.vistastores.com/media/catalog/product/cache/1/image/265x/9df78eab33525d08d6e5fb8d27136e95/1/0/10133_1.jpg After CDN my image path is as follow. http://lghttp.11720.nexcesscdn.net/805298/images/media/catalog/product/cache/1/image/900x800/9df78eab33525d08d6e5fb8d27136e95/1/0/10133_1.jpg I can see that, Google image search performance is going down after set up CDN on my website. Because, all images are available on external server. So, How to recover Google image search performance after CDN or any idea to improve performance? 6871173584_a85e22ce1c_b.jpg
Intermediate & Advanced SEO | | CommercePundit0 -
Does Google crawl the pages which are generated via the site's search box queries?
For example, if I search for an 'x' item in a site's search box and if the site displays a list of results based on the query, would that page be crawled? I am asking this question because this would be a URL that is non existent on the site and hence am confused as to whether Google bots would be able to find it.
Intermediate & Advanced SEO | | pulseseo0