Can subdomains avoid spam penalizations?
-
Hello everyone,
I have a basic question for which I couldn't find a definitive answer for.
Let's say I have my main website with URL:
And I have a related affiliates website with URL:
Which includes completely different content from the main website. Also, both domains have two different IP addresses.
Are those considered two completely separate domains by Google? Can bad links pointing to affiliates.mywebsite.com affect www.mywebsite.com in any way?
Thanks in advance for any answer to my inquiry!
-
Sure, I understand, that makes sense. Thank you for your help!
-
Hi Fabrizo,
As answered by Joshua Belland in above answer, you will need to be careful with how you plan it out.
The IP and DNS need to be on a different server.
Be careful about how prtovide link for these with each other.
Regards,
Vijay
-
Sorry guys, I wasn't enough clear with my first question above, it was actually too generic.
To cut to the chase, I am talking about our main website:
www.virtualsheetmusic.com (IP 66.29.153.48)
and our affiliate website which is:
affiliates.virtualsheetmusic.com (IP 66.29.153.50)
They have 2 different IPs, but they are on the same server and same network, of course their are on the same IP block.
And I'd like to know to what extent the activity/status of one site can affect the other, but from what you are asking, I guess they could affect each other to some extent. I mean, Google could understand that they are part of the same "network" and then associate them anyway... right?
-
Are these subdomain properties on different A class ip blocks or different C class ip blocks?
It think this all depends. If the IP addresses are in the same neighborhood or on the same subnets as each other then I would say yes. But beyond that you have to think about several other foot prints to look for:
- Are the nameservers the same?
- Are these ip addresses assigned to different regions?
- Are you interlinking these web properties?
- Even the fact that the subdomain is still associated with the domain makes nervous and only because that is easy for Google to track. If you think about how may other data points they use to find footprints in their algorithm, I don't see why that wouldn't be one of them.
I would be careful with RankBrain continuously evolving and seeing how much turbulence there has been in the serps lately. Personally, my small PBN is completely on separate A Class IPs, with custom name servers, different hosts, and I only put premium content on it. It's not great for quick affiliate gigs, but it certainly helps sustain long term growth.
-
Hi Fabrizo,
Yes, they would be treated as different entities, as a precaution, I would recommend the geographical location of the server IP to be far off and not from the same IP block.
Thanks,
Vijay
-
Thank you Vijay for your extensive answer, but as I wrote above, each sub-domain has its own separate IP address. So... if each sub-domain has its own IP address, are they treated as two completely different websites?
-
Hi Fabrizo,
A subdomain is treated a different entity, however since it comes from the same IP, it's risky to create backlinks to main the site and subdomain. Let me try to answer your question by giving you an example, where we experimented with the idea of subdomain and main site linking , it would help you understand how google treats them as different entities.
We had a client who runs one of his donation campaign for his project from his subdomain and used the main domain for commercial purpose.
He was linking both domains in reciprocal links to send traffic to donation subdomain from the main site and vice versa. The results were shocking as the donation website was ranking far better on even commercial keywords better than main website. We did a deeper analysis and found out the donation website was out-performing main website in terms of high authority contextual backlinks. After some time, the main site started dipping more on the organic traffic and results, we analysed and concluded it was reciprocal linking that was the source of the problem.
We had to make a choice either to remove reciprocal backlinks or test the subdomain on a separate IP. First, we removed the reciprocal links (even if the client was not ready easily) just to prove to the client that it was subdomain links that were causing the problem, the results were good as the main site recovered the ranks and traffic (we also implemented our planned off-page for both the sites) .
Now, this helped us conclude that same IP + subdomain was an issue but we were not sure whether moving to another server would help (not only IP, we had made clear that we wanted a separate location for server IP from hosting company). We shifted the IP first and then watched the results , the donation site was steadily improving on donation related keywords and dipping on commercial keywords, on the other hand, the main website crept up slowly in ranks on commercial keywords (they were medium-high competition keywords).
We made it clear to the client, that this time the links won't be reciprocal and he has to decide his priority about which site he wants to give follow and no follow links. The client wanted the backlinks from donation to the main site with do-follow links, so we created the same. This further helped our commercial website rank to improve, we are still running the websites in the same mode and the results are good.
I hope this answers your query and would help you have a decision. if you have further questions, please feel free to respond and ask.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you rank without 10 x content
If I create a page about a "Normandy bike tour "and present the same things (pictures, hotels, dates, day by day itinerary, clients reviews, map) as my competitors can I still rank ? Or do I need to add something totally that my competitors don't have on their webpages to rank and compete ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Can you index a Google doc?
We have updated and added completely new content to our state pages. Our old state content is sitting in a our Google drive. Can I make these public to get them indexed and provide a link back to our state pages? In theory it sounds like a great link building strategy... TIA!
Intermediate & Advanced SEO | | LindsayE1 -
Can you buy backlinks from fiverr?
Hi Mozers, I though a while ago I heard that buying backlinks was a no go, until I seen and read this article: I notice the guy that wrote the article suggested that you can buy backlinks from fiverr, and also just make sure they are do-follow backlinks. Can someone please correct me and perhaps clear my confusion over this. As far as I knew it was best to build backlinks by doing guest posting and engaging in relevant forums? Heres the article: http://socialmediafuze.com/10-backlink-strategies-business/ Thanks guys
Intermediate & Advanced SEO | | edward-may2 -
Can I undo 301 redirects to purchase site
A website I am thinking of buying has 301 redirected all pages on his site to one page that explains the site is closing down. If I tell him to change the 301 to 302s will I be able to recover the old pages on the site and keep the authority, rankings and link power of the old pages and not the "Closing page"? Is all i have to do is undo the 301 redirects and everything will go back to how the site was before the 301s were in place? Or will I lose all the link power on individual pages because they already transferred to the "Closing page"? Thanks!
Intermediate & Advanced SEO | | atomiconline0 -
Can we have differnt Domain name and Busienss name?
Can we have different domain and Business name for website? I want to create real-estate website. I want to registered domain name ‘Nycityhomes.com’ and want to my business name (in logo as well) is ‘Sunny Associates’. Can we do that for local SEO?
Intermediate & Advanced SEO | | AlexanderWhite0 -
Does Unnatural Links penalization cause de-indexation?
Hi All, One of my sites was under Unnatural Links Manual Penalization. Its been over two months since it was revoked and we see no changes at all. In fact, we still have couple of pages (important landing pages) that are still de-indexed (I checked it by searching in quotes a whole sentence within the page and got no results). Does it mean that even though the site's penalization was revoked it is not completely over yet and I just need to be patient or is there something else hovering over the website? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Can penalties be passed via 301 redirect?
I have a well established domain that's been hit with some penalties. It hasn't been nuked off the map, just downgraded, especially on short-tail, one word type queries. I'm planning on redirecting this domain to another well established domain. The domains already have a history of lots of interlinking and are very similar from a subject matter standpoint. I feel that the penalized domain has been hit with an "over-optimization" of link anchor text penalty (I'm hoping it's algorithmic, but it could be manual). My question is if anyone has ever heard of a penalty like this being transferred to another domain through a 301 redirect. My hope is that the penalty just puts a cap on how much juice the redirect can pass, rather than transferring the penalty to the other domain itself. Any thoughts on this?
Intermediate & Advanced SEO | | SEOMG1 -
Seo advice / plan ? penalized ?
I built an ecommerce site for a client of mine just over 9 months ago now. To begin with the serps were great, everything was listed in the results but for some reason a few weeks in all the results vanished from google and now we're lucky to find anything. I've been as far as page 200 and havent found any results. Its been like this for a solid 8 months so i can only presume that the site has been penalised in some form. Searching for unique phrases from the site doesnt even return results. The website in question is = http://goo.gl/A6Gz2
Intermediate & Advanced SEO | | gfxpixeldesigns
keywords we're aiming for = coloured contact lenses, fashion contact lenses
Target = Google UK Now im not really an seo guy but regardless of this my client has hired me to see whats going on and correct it. I've been scratching my head thinking all sorts of things but none of which im certain about so i'm looking for someone to point me in the right direction before i do anything drastic. So to begin with here are some of my suspicions which i personally think are affecting ranking and possible penalisation. #1 - Too many links on the page
#2 - Possibly over optimised
#3 - Lack of content on the product and category pages
#4 - Lack of backlinks and links in general coming from other sites My main concern is the lack of links from other sites and the odd link coming from low quality sites. I've also just found out that my client has been using an automatic link submitter which i've always thought of as a big no no. Some of the sites these links have been submitted to have nothing to do with the keyword we are targetting and are sort of spammy sites containing all sorts of links. Im wondering if these poor quality links could have caused the site to be penalised, google may be seeing it as a spammy site due to this. Whats your opinions on the above, are my suspicions correct and can this be recovered ? My planned course of action is to be as follows: #1 - Re write the content currently on the site so that it is better written and include more keywords, especially long tails since i think these will help bring the serps up.
#2 - Write detailed category and product descriptions as well as making sure every page has some well written content with links and keywords.
#3 - Keep the above pages to one main subject / keyword so that google doesnt get confused.
#4 - Get some links on popular and relevant sites, the only problem here is the lack of fashion contact lens sites. Does anyone have any advice on how to find these or where i should be getting links placed. Are directories worth while ?
#5 - Get more involved in the social side ie facebook, twitter I will be building on the above over time, aswell as running google ads moderately for our chosen keywords. Is there anything i have missed, anything i shouldnt be doing. Please advise. Thanks.0