Do I need to put the company name in the SEO Title box in Yoast?
-
I am optimizing Title Tags for a WP site. I am getting ready to add keywords to the Yoast SEO. I noticed the long company name is currently the Title Tag - I choose 2-3 keyword phases per page- what do I do with the long business name? In my own site I can post up 70 characters of keywords in the Title box and my company name appears after a pipe in the browser with my the keywords ahead of it?
As Follow on my Site:
Title, Tilte, Title - Company Name.
Thank you!
Joe
-
Hi Joseph
It's usually totally fine to leave your company name in there by default. Then if a particular page title is too long, you can edit the title tag on an individual page basis and create a title without the business name.
-
Hi Joseph,
https://yoast.com/wordpress-seo-2-0/
Google Knowledge Graph
Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo
The idea of the company name being used n the title is to make the best use of "Branded Keywords" on the site and being recognized by google as an authority of Branded keywords.
Which means that you have greater chances of getting ranked on your company name related keywords, however since your company name is long, you can customize the title tag in the yoast and use it at end of page title.
"company name - title" ....to be replaced with "title - company name"
I hope it helps, please feel free to respond and ask further questions.
Regards,
Vijay
Google Knowledge Graph
Google recently introduced new features for their knowledge graph, allowing you to highlight yourself in the search results as either a company or a person. This includes you or your company’s name, if your site is for a company, the logo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help on how best to do a complicated site migration. Replacing certain pages with all new content and tools, and keeping the same URL's. The rest just need to disappear safely. Somehow.
I'm completely rebranding a website but keeping the same domain. All content will be replaced and it will use a different theme and mostly new plugins. I've been building the new site as a different site in Dev mode on WPEngine. This means it currently has a made-up domain that needs to replace the current site. I know I need to somehow redirect the content from the old version of the site. But I'm never going to use that content again. (I could transfer it to be a Dev site for the current domain and automatically replace it with the click of a button - just as another option.) What's the best way to replace blahblah.com with a completely new blahblah.com if I'm not using any of the old content? There are only about 4 URL'st, such as blahblah.com/contact hat will remain the same - with all content replaced. There are about 100 URL's that will no longer be in use or have any part of them ever used again. Can this be done safely?
Intermediate & Advanced SEO | | brickbatmove1 -
How to Optimize With Wordpress SEO Plugin YOAST?
Hi Everyone, I am currently using Moz's page optimization format to improve our website's SEO. https://mathandmovement.com/ This is the format, these are all of the areas that we need to improve for each of our website's pages, according to Moz. include 3 keywords max: <url>www.mysite.com/my-keyword-phrase</url> <page title="">2 keywords max <title>Primary Keyword - Secondary Keyword - Brand</title></page> 2 keywords max: keywords in my headers 2 keywords max: keywords in my headers  <focus keyword="">1 with YOAST</focus> We are currently using the free version of YOAST for our SEO. My question to you is this, will our pages still have good SEO if we use appropriate keywords (high monthly volume, below 40 difficulty ranking, High Organic CTR,) and put them in the format above? Or since the free version of YOAST only let's us optimize 1 keyword, will we still rank for the other two/three that we put in our meta and page titles/h1s, h2s, urls, and overall paragraph text? Please also let us know what we can do to improve our SEO! Thanks so much, Emma
Intermediate & Advanced SEO | | emmamathandmovement0 -
Changing Brand and Domain Name - SEO Impacts
Hi everyone I'm hoping a few of you can help me out... We're an online-one retailer and we're currently looking at rebranding.
Intermediate & Advanced SEO | | piazza
This is for commercial reasons: Our current name is difficult for customers to spell It's not wholly representative of what we now offer We want to push offline and social marketing to help increase or DA In a nutshell, our current name implies 'cheap' and we're moving more upmarket.
Our DA is only 10, and a re-brand will make our brand more marketable.
A stronger brand and DA will help us climb up the rankings quickly - last year we ranked no 1 for a relatively competitive term before dropping a few places. In terms of current traffic: 30% is via SEO (we have a low DA but rank ok for certain phrases) 70% is via adwords We had our website redesigned last year and it performs well.
The idea is to have a new brand logo and colours and move to a new domain.
We will keep all our existing products and content. Please could anyone let me know the implications of this move?
What are potential pitfalls, and what will we need to do to alert Google?
I have read about 301 redirects, would these be required? As always, any help is very much appreciated. Many thanks Abs0 -
Help needed on HTTPS
Hi Can anyone help me. I need some help with some example of large e-commerce sites going to https. Ideally these need to be e-commerce sites but any large site will be great, so that I can show the impact. The site can be based anywhere in the world, its more the impact I am after. Thanks Andy
Intermediate & Advanced SEO | | Andy-Halliday0 -
National Company Needs Local (7 Box) Rankings in Test Metros
A lot of pressure on me for this one...
Intermediate & Advanced SEO | | jayt
I have a national client with excellent naturals, and a huge PPC budget. Getting killed locally, forcing use below the 7box. I need to find either a definitive way to get into the 7 box in dozens of metro areas, or HIRE a consultant who knows this landscape better.
Any thoughts?
The client serves all 50 states, by phone and online, in a very competitive market. I've killed it for 12 years, and volume has slipped so we need to grab more local.
Complimenting matters, we are currently migrating their main site to CMS (Umbraco).. a little busy!0 -
Seo flash site
Hey. Would hear whether it is possible to SEO a website which is flash site cms?
Intermediate & Advanced SEO | | Agger0 -
Victim of negative SEO
Hello, I'm one of those people that got the "unnatural links" message from google. Since i run my site from the very first day and always was a one man business i know all the ins and outs of the website.
Intermediate & Advanced SEO | | Henkiepenkie
Basicly i have never ever used a seo company to submit my site anywhere.
Never ever i used any shady tactic to get better ranks.
The only thing i did was trading traffic/links with real active websites, being daily updated, high traffic, etc etc. So. After i got notified in webmaster tools i started digging into a list (provided by webmaster tools) to find out why i got this message (meanwhile i lost 75% of my se traffic in past 3 months) After searching for hours i found out that in the past 2 / 3 months my site has been spammed on about 150 forums (completely dead forums with nothing but spam on it) There was no logic at all since my site got linked with the most ridiculous and unlogical word phrases.
My site is adult related and all spam links contained word phrases like "bangladesh mobile" or "rock girl" or "animal abuse" or "ringtones" etc etc. if i ever would be so stupid to start spamming my 7 year old strong business i would at least use titles that would make sence. anyway.
I can't do nothing about these forums, i don't own them, i can't erase them and if there are any owners, they simply don't respond.
I made a list of all the forums and send it to google but the only response they come up with is "there are still unnatural links". I hardly believe they did anything with that list i send them. I don't know what else i can do and was hoping that somebody could advice me on what to do here besides sending google messages on a daily base. cheers0 -
Wordpress Titles
My question is about long url titles, my client is using wordpress and the rankings are going well apart from two, which for some reason just wont move. After using some of the tools available on SEO moz which i have found very helpful I have spotted a re-occuring warning throughout the site, the titles, in word press you have this setting (below) page title : %page_title% | %blog_title% My question is my client has quite good brand online but I done want to impact this. The problem I have is that I have a Keyword in the title then the clients company name which is three words and takes up a lot of space. I am thinking about removing this but in two minds so i was kinda hoping for a bit of advice as this looks like a standard in wordpress. Mike
Intermediate & Advanced SEO | | TomBarker820