Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How can you promote a sub-domain ahead of a domain on the SERPs?
-
I have a new client that wants to promote their subdomain uk.imagemcs.com and have their main domain imagemcs.com fall off the SERPs.
Objective? Get uk.imagemcs.com to rank first for UK 'brand' searches.
Do a search for 'imagem creative services' and you should see the issue (it looks like rules have been applied to the robots.txt on the main domain to exclude any bots from crawling - but since they've been indexed previously I need to take action as it doesn't look great!).
I think I can do this by applying a permanent redirect from the main domain to the subdomain at domain level and then no-indexing the site - and then resubmit the sitemap.
My slight concern is that this no-indexing of the main domain may impact on the visibility of the subdomains (I'm dealing with uk.imagemcs.com, but there is us.imagemcs.com and de.imagemcs.com) and was looking for some assurance that this would not be the case. My understanding is that subdomains are completely distinct from domains and as such this action should have no impact on the subdomains.
I asked the question on the Webmasters Forum but haven't really got anywhere
https://productforums.google.com/forum/#!msg/webmasters/1Avupy3Uw_o/hu6oLQntCAAJCan anyone suggest a course of action?
many thanks,
Nathan
-
Sorry for delay - thanks for this - will most likely give your suggested steps a try!
-
Hi there,
Yeap, subdomains are different sites to google from the root domain.
What you are willing to do is to non index the root domain.
Of course one way is to make a 301 redirect, if you still want to preserve the root domain visible I'd do these steps:
1. Set canonical tag in the home to the sudomain
2. Set meta robots tag to noindex in the root domain
3. Update the sitemap, leaving only what you want in the root domain. Update in SC.
4. Create a SC profile for the subdomain, create a sitemap and upload it to SC.
5. WaitHope I've helped.
Best luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
Should a sub domain be a separate property in the Search Console?
We're launching a blog on a sub-domain of a corp site (blog.corpsite.com). We already have corpsite.com set up in the Search Console. Should I set up a separate property for this sub-domain in the Search Console (WMT) in order to manage it? Is it necessary? Thanks, JM
Technical SEO | | HeroDesignStudio0 -
Redirect root domain to www
I've been having issues with my keyword rankings with MOZ and this is what David at M0Z asked me to do below. Does anyone have a solution to this? I'm not 100% sure what to do. Does it hurt ranking to have a domain at the root or not? Can I 301 redirect a whole site or do I have to do individual pages. "Your campaign is looking for rankings for the www version of the campaign but the URL resolves as a root domain. This would explain the discrepancy. Since there is no re-direct between the two, you can have brickmarkers.com 301 re-direct to www.site.com which will prevent you from re-creating your campaign to track the root domain. Once the re-direct is in place it will take a while for Google to show the www version in the results in which your campaign rankings will be accurate." Thanks
Technical SEO | | SeaDrive0 -
Block Domain in robots.txt
Hi. We had some URLs that were indexed in Google from a www1-subdomain. We have now disabled the URLs (returning a 404 - for other reasons we cannot do a redirect from www1 to www) and blocked via robots.txt. But the amount of indexed pages keeps increasing (for 2 weeks now). Unfortunately, I cannot install Webmaster Tools for this subdomain to tell Google to back off... Any ideas why this could be and whether it's normal? I can send you more domain infos by personal message if you want to have a look at it.
Technical SEO | | zeepartner0 -
What can I do if my reconsideration request is rejected?
Last week I received an unnatural link warning from Google. Sad times. I followed the guidelines and reviewed all my inbound links for the last 3 months. All 5000 of them! Along with several genuine ones from trusted sites like BBC, Guardian and Telegraph there was a load of spam. About 2800 of them were junk. As we don't employ any SEO agency and don't buy links (we don't even buy adwords!) I know that all of this spam is generated by spam bots and site scrapers copying our content. As the bad links have not been created by us and there are 2800 of them I cannot hope to get them removed. There are no 'contact us' pages on these Russian spam directories and Indian scraper sites. And as for the 'adult book marking website' who have linked to us over 1000 times, well I couldn't even contact that site in company time if I wanted to! As a result i did my manual review all day, made a list of 2800 bad links and disavowed them. I followed this up with a reconsideration request to tell Google what I'd done but a week later this has been rejected "We've reviewed your site and we still see links to your site that violate our quality guidelines." As these links are beyond my control and I've tried to disavow them is there anything more to be done? Cheers Steve
Technical SEO | | SteveBrumpton0 -
How to increase your Domain Authority
Hi Guys, Can someone please provide some pointers on how to best increase your Domain Authority?? Thanks Gareth
Technical SEO | | GAZ090 -
Beating a keyword Domain
Has anyone here managed to beat a keyword/exact match domain to top spot? I am currently second and wondering if it is worth the time and effort to knock it off the top spot. How hard is it to get these very annoyingly favoured domains off 1st? Any help and advice much appreciated.
Technical SEO | | pauledwards0 -
Multiple Domains, Same IP address, redirecting to preferred domain (301) -site is still indexed under wrong domains
Due to acquisitions over time and the merging of many microsites into one major site, we currently have 20+ TLD's pointing to the same IP address as our "preferred domain:" for our consolidated website http://goo.gl/gH33w. They are all set up as 301 redirects on apache - including both the www and non www versions. When we launched this consolidated website, (April 2010) we accidentally left the settings of our site open to accept any of our domains on the same IP. This was later fixed but unfortunately Google indexed our site under multiple of these URL's (ignoring the redirects) using the same content from our main website but swapping out the domain. We added some additional redirects on apache to redirect these individual pages pages indexed under the wrong domain to the same page under our main domain http://goo.gl/gH33w. This seemed to help resolve the issue and moved hundreds of pages off the index. However, in December of 2010 we made significant changes in our external dns for our ip addresses and now since December, we see pages indexed under these redirecting domains on the rise again. If you do a search query of : site:laboratoryid.com you will see a few hundred examples of pages indexed under the wrong domain. When you click on the link, it does redirect to the same page but under the preferred domain. So the redirect is working and has been confirmed as 301. But for some reason Google continues to crawl our site and index under this incorrect domains. Why is this? Is there a setting we are missing? These domain level and page level redirects should be decreasing the pages being indexed under the wrong domain but it appears it is doing the reverse. All of these old domains currently point to our production IP address where are preferred domain is also pointing. Could this be the issue? None of the pages indexed today are from the old version of these sites. They only seem to be the new content from the new site but not under the preferred domain. Any insight would be much appreciated because we have tried many things without success to get this resolved.
Technical SEO | | sboelter0