SERP result (URL) doesn't change after a 301
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A couple of months ago there was a result in Google for our branded search term which wasn't the 'official' URL, actually the result shown in the SERP was www.mycompany-ip.nl.
We've applied a 301 redirect of this URL to the 'official' URL which is a subdomain: department.mycompany.nl. From Google the redirect is obviously working, but up until now, I don't see Google replacing the incorrect URL by the correct URL.
I am wondering what to do to make the result correct.
André
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Thanks Danny,
Currently working in search console incl. updating the site map and so on. The change of address tool is not applicable to this situation as the 'old' URL was some kind of a testing environment (without GSC implemented) that was indexed before I started in this role ... So wanted to get that result removed from the index by redirecting it to the correct location.
André
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Hi André,
Have you made all the necessary changes in Google Search Console i.e. Change of Address Tool, Sitemap Update, Fetch As Google?
Danny
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