What to do with blog content that is no longer relevant to our business
-
We are a marketing agency and we have LOTS of blog posts still on our website from when we used to specialize in e-commerce services. We've since shifted There are a lot of old and frankly irrelevant blog posts on our website. My questions:
- Should we remove these from the website so better "shape" our content profile towards the services we actually offer?
- Should we attempt to update them so they are still relevant even though we don't offer those services?
- If we get rid of those pages, what should we redirect them to? The main blog page?
-
I have to agree with Bernadette. If it's a small handful of content, you might be better removing the pages altogether and redirecting the group to your top level blog page or your homepage. But if it's a large number of blog posts, it might be better to do an analysis of these blog posts.
Even if you don't offer the service anymore, you don't necessarily want to remove a blog post that is generating a ton of organic traffic (and possible conversions!) to your website. Use GA to track the organic traffic and conversions, and use this data to determine which pages you should keep and optimize to have more relevant information about the services you do currently offer. This can also help you see which blogs are not worth keeping, and in that case you can remove them and set up the proper redirects.
Good luck with the project!
-
What you do with the content really depends on how much content you're talking about. If it's less than 50 posts, you may want to remove the content entirely and 301 redirect to a new post--which explains that you're no longer providing those services, and then highlight the services that you do offer.
I would, though, look at your site's Google Analytics to see how much traffic those posts are getting. If there is a lot of traffic, but it's irrelevant, consider moving them to another domain and 301 redirecting them from your domain to the new domain name. You could then advertise your other services on that site with banner ads or be a "sponsor". That way others may see the posts and then click thru to your main site because they're interested in the services you do have to offer.
If the posts just don't get much traffic, then it may be worth it to just delete the posts entirely (keep a backup of them, though) and that will allow Google to re-evaluate the content and topic of your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to delete a Google My Business Account?
I am handling a client's account that has been closed for two years now. We do not have any access anymore to any of the emails that we used to create, we also forgot what were those. So what I did, I claimed it using my company email. Got the code and was able to claim it. Now it is showing up on my GMB Account. I have read the posts on here and some Youtube videos. Here are the steps I have taken: 1. Opened google.com/business 2. Clicked on the Location 3. Click on the three lines at the top left 4. Here is where I am having a problem. The Settings on here is not for the listing but for my company email. Here is a screenshot of what I am seeing: 1. https://prnt.sc/in8vsr 2. https://prnt.sc/in8wax Please help experts. Cheers,
On-Page Optimization | | webbizideas1
Patrick0 -
Should I change PDF content?
Hi everybody, My Website is ranking well for several keywords and long-tail keywords. However, all these visits are going directly to some .PDF guides that exist on our products and information on industry sectors the company is based around. I feel the PDF's are bad simply because they dont offer easy interaction with the rest of the website. I am considering making each PDF into a webpage but am not 100% sure of the pro's and cons of doing so. I will still need to the PDF's accessible for user to download but don't want my new webpages to get tagged as duplicate content. Is it possible to,
On-Page Optimization | | ATP
1 - change the PDF's so they send any link authority to the new webpage
2 - make google aware that I want the webpage not the PDF to be the "ranking" page What is the likely hood of destroying my rank for these keywords on the PDF by making these changes and then not being able to rank the webpage for the same keywords? It would be pointless if I just lost all the traffic lol.0 -
Duplicate content penalty
when moz crawls my site they say I have 2x the pages that I really have & they say I am being penalized for duplicate content. I know years ago I had my old domain resolve over to my new domain. Its the only thing that makes sense as to the duplicate content but would search engines really penalize me for that? It is technically only on 1 site. My business took a significant sales hit starting early July 2013, I know google did and algorithm update that did have SEO aspects. I need to resolve the problem so I can stay in business
On-Page Optimization | | cheaptubes0 -
Www no longer redirects
Hi there, A while back I dropped the www from my domain. Everything redirected ok and I could still access my site using www and it would simply redirect to http://mysite This no longer seems to be occurring. I don't think I have changed anything? I don't believe I had anything in my htaccess however I am looking for some assistance in doing so. I've done a bit of reading but am not 100% confident! If anyone is interested, the url is http://cdkeyprices.com Thanks
On-Page Optimization | | MrPenguin0 -
I noticed that my company owns a few exact match domains that are relevant to our business. Is it worth doing anything other than just redirecting them to our homepage?
It turns out we own a few exact match domains that are relevant to our business. Is it worth doing anything other than just redirecting? (We have owned these sites for a long time, over 15 years.) The keywords are moderate to low in traffic and moderate to high in competitiveness. (Right now they 301 to our main site.) I know exact match is not as valuable as it used to be and that there are mixed opinions about microsites...
On-Page Optimization | | Linda-Vassily0 -
Content by Country
Currently we have a news website aimed at several countries. We want to filter the content of some url (home, category pages, ...) using the country of origin of the visitor. For example in the home we've heard of global character, and a column with news of the country of origin of the visitor. This may affect the position or cause a Google penalty? thank you very much
On-Page Optimization | | promonet0 -
Is there any benefit in on-site duplicate content?
I have about 50 internal pages on my site that I want to add a "Do it yourself tutorial" to in an effort to build the quality of the pages. Is this going to de-value the content if I put it on all 50 pages? It's difficult to write similar content 50 different ways.
On-Page Optimization | | BradBorst0 -
Duplicate content Issue
I'm getting a report of duplicate title and content on: http://www.website.com/ http://www.website.com/index.php Of course, they're the same pages but does this need to be corrected somehow. Thanks!
On-Page Optimization | | dbaxa-2613380