Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
[Local Search] Do you get penalized by using a Google Voice number for each seperate business location?
-
My client is expanding and opening up separate locations and I will be getting all their online business listings up and running. The client wants to use a single 1-888 number for all locations, however, it was my assumption that they would need a local number for each location to improve their ranking. Could I suggest using free Google voice numbers that get forwarded to their 1-888 number or will Google discredit us for this?
-
Thank you everyone. I think this client is small enough and with only three locations, we're safe to proceed with Google Voice for now.
-
Hi there!
I have to agree with Miriam. Because Google is constantly changing or getting rid of things they offer, I would be weary of building out all your online citations with a phone number that could eventually need to be updated—causing you a lot of headaches until you get this updated across the board.
I would look into setting up some type of call tracking. This will be an easier way for you to determine where users found your number, which location they're calling into, etc. If you're interested in learning a bit more about why we suggest call tracking, check out this blog we wrote about it.
Let me know if you have any other questions—happy to help!
-
Thank you. I think just starting out with Google Voice for these locations is just fine. They literally opened the offices just to have some presence in the areas. You can do that in Cleveland, Oh (cheap rent)!
-
Hey There!
There are several important reasons for not sharing a phone number between locations:
-
Google states that they want the number to connect as directly as possible to the individual location. So right there, Google's own guidelines are warning your client not to share phone numbers, whether they are toll free or local.
-
When numbers are duplicated, there is a risk of listing conflation ... in other words, there's a chance that the listings for City A could have their details mixed up with that of City B. Merges do not appear to be as common as they once were in Google, but the risk is still there. Address and phone number are the key factors that differentiate multi-locations from one another. Separate is better.
-
I can almost guarantee that, at some point, a business which is branching out into a multi-location model is going to want to utilize call tracking at some time. Before you begin building listings, you may want to bring this up to the client. If the client decides to buy new numbers, he may want to make them call tracking numbers from the get-go, so that NAP inconsistencies don't start populating the web. With a single phone number, tracking is simply not going to be possible for a multi-location business. For more on PROPER call tracking (that won't get you into trouble) see: https://www.callrail.com/resources/mike-blumenthal/ and https://www.callrail.com/blog/guide-to-local-seo-and-nap/. Pay special attention to porting.
-
My main concern about using Google Voice would be that they could sunset it. They've done the same with so many products over the years, I would personally feel anxious using it to build citations with for my important company. If they should shut it down, what would happen to all those numbers that users have used for their local business listings? Could be a big headache. I'm not terribly well acquainted with Google Voice, and am not sure of what the rate of adoption is, but I'd rather go with a different company for calls and call tracking.
Hope these suggestions help you assist your client!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business: Company listing is showing in search instead of division address - similar names/same city
Hi! I have a client whose company name is very similar to one if their company divisions. This division has multiple locations but its main location is in the same city as the parent company. The problem is that when you search for the division, the parent company shows up. The parent company has a physical address, but most users searching need to be going to the division address which takes customers. They are having problems with customers coming to the parent company address instead. I have made the Google My Business parent company page to show service areas instead of their business address. Yet, their listing still comes up first when searching for the division location. This is because of part of the parent company name is in the division name. My client wants users to be able to find the division more so than the parent company. Anyone had this issue before? Any tips would be great!
Local Listings | | agrier0 -
Issue in "Suggest an Edit" feature of Google My Business
"Suggest an Edit" feature of Google My Business is allowing the competitors to change your business details, that too without your prior permission! I have put together a piece on the issue we faced and you can review the same here: https://www.kvrwebtech.com/blog/issue-in-suggest-an-edit-in-google-my-business-is-it-a-bug-or-a-major-pitfall/ What are your thoughts on the same and what should be the right solution?
Local Listings | | varun18001 -
How do I treat multiple buildings on the same college campus on Google for local SEO?
Should I delete them? Simply give them a different address like "City, State, Zip"? I see the benefit of having key buildings on campus in Google Maps, but I don't want those to affect my accuracy score and, thus, my local rankings for SEO.
Local Listings | | GabeGibitz1 -
Another Business is Using My Client's Address
This morning my client contacted me that another business is using their address as their own! They received a Google verification postcard with pin number on it, but luckily had the foresight to not give it to the person when they called. After some research, we also found out that they are using our address on Facebook and LinkedIn as well. The kicker is: this business is another SEO firm! You would think they would know that using our address would cause NAP issues for their own business. Has anyone dealt with another business trying to hijack their address for local rankings? Any advice on steps to take to report this abuse would be appreciated. Since this person is obviously unscrupulous, we don't want to provoke them into taking any other negative action online that could affect our business.
Local Listings | | IlluminousGwen0 -
Local SEO Tasks When Closing One Branch of Multilocation Business
I would appreciate the opinions of my fellow SEOs on this one. I haven’t seen any other threads on this exact subject and others that touch on it are somewhat older so I am hoping this also proves to be a good resource for others going forward. I have an existing client that I did local SEO for about a year ago. They are a propane service provider and they had multiple locations. So we did local SEO for the company primarily by updating NAPs and creating more individual content for each of the branches such as specific landing page for each branch on their website and individual listings in citations for each branch. Now they have sold one of the branches to a competitor and they need to remove all listings for it. I am trying to develop a comprehensive list of actions to take and I would appreciate any feedback on the best way to go about accomplishing this task. Here is what I have so far: Remove all mention of sold branch on client website, including specific landing page Delete any branch-specific social media accounts Some specific areas I have questions about are: What do I do with Google My Business listings for the sold branch? Do I try to delete/unregister/close them? Or should I just leave them be with an updated link to our website homepage? Should I even bother contacting the main NAP listing sites to remove the old listing or just leave it to fall off on its own? Thank you again for all your help!
Local Listings | | Ayres-SEO0 -
Google My Business for 2 Websites With the Same Location
Hi,
Local Listings | | alihus
My client has two separate websites with different business names but under one location and phone number. The websites are for two separate services that he offers.
My question is that if creating two Google+ for business pages for the two businesses bad for their SEO or local ranks?
And what about creating local listings for both?(This does not seem logical to me personally!!)
Thank you for the kind answers in advance.0 -
Best Practice When Selling One Location of Company with Multiple Branches - Local Search
I have a client with a small business with 4 different branches. Currently, we have a main landing page for the company, plus distinct landing pages for each branch with maps, territories, distinct phone numbers, etc., for each branch. The company recently sold one of the branches to a competitor as they do not want to service that area anymore. They have asked me what they should do now. Obviously, we are going to remove the location page for that branch, but we also need to transfer the phone number to the other company for use as part of the sale. What tasks should I look into for separating the branch from the rest of the company while still maintaining best practice for the rest of the site/company? Thank you for your help and suggestions.
Local Listings | | Ayres-SEO0 -
What To Do With Two Business Having The Same Name?
Hi friends, We have a client who is in a peculiar predicament... essentially his business and his biggest competitor share the same name. Officially on their business licenses they are differentiated by the year they were each established, but in all their marketing, on their website, and in the community they are both known by the exact same name. When the company name is searched for, the competitor shows up #1 organically with the map pin as well as in the knowledge graph, and our site shows up number 2 without any any map pin or Google+ page site link or anything. We thought we could differentiate ourselves by changing his Google+ page name to his official business name (with the date) and building a bunch of really good citations with that official business name, but we still haven't made a dent for his branded keyword, and our Google+ page site links aren't even showing up. Has anyone run into a situation like this and any suggestions?
Local Listings | | localtrifecta_im0