301 Redirects and Google Shopping Feeds
-
I am moving my site from Volusion to Shopify. The domain remains the same but the URL paths are different. With respect to my Google Shopping feed, is it best to send old URLs (with 301 redirects) or to send the new URLs?
-
No problemo
-
Thanks Dmitri! I've gotten the same feedback from others. Will do. Thanks again for taking the time respond.
-
There is a similar topic here, just about adwords: https://www.en.advertisercommunity.com/t5/Advanced-Features/Which-is-better-changing-the-destination-URL-or-doing-a-301/td-p/194738
-
Howdy.
New Urls for sure. The old URLs with 301s will not make it in any way better, just extra step in server jumps. In fact, there might be a rule about not using redirects for landing pages for Google Advertiser Platform.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Not Getting Clicks or Impressions
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
Paid Search Marketing | | PermaTherm0 -
Google Merchant Shopping - UK Mainland Shipping
Hi Guys, I am setting up my first Google Merchant account. As it's only a couple of products to start, I am doing this manually rather than a xml feed, and got to shipping. If it is free shipping for UK mainland but different for scottish isles, scottish highlands and Northern Ireland, how do I reflect this? What values do i use to suggest free shipping for UK Mainland and give different values for the others? Regards Neil
Paid Search Marketing | | nezona0 -
Any data for Google results page click through rates?
Hi. Trying to find data for click through rate for the Google search results page? If I run Adwords, do I want a PLA listing or a text listing? Or do I work on PLA + Organic or Text + Organic? What percentages do each position get approximately? E-commerce website. Technology sector. Any help?
Paid Search Marketing | | YNWA0 -
Hire Products on Google Shopping
Has anyone got any experience with advertising products for hire rather than for sale on Google Shopping? Is it allowed? How does it perform?
Paid Search Marketing | | ese0 -
How To Increase Clicks In Google Shopping?
I have about 613 furniture products in Google shopping and am getting about 2 clicks a day. Any tips on getting more clicks? Current budget is $10 a day at $0.01 per click bid. Should I increase my bid per click or add more products or both? Thanks!
Paid Search Marketing | | The_Kiwi_Man0 -
Google Display Network had 3000 new placements in May
Hi all, I'm running through traffic figures from May as there was a huge spike. This is down to a spike in Adwords, specifically the Display Network. In May 2014, there is a total of 4337 placements. In April 2014, there is a total of 1561 placements. With nearly 3000 new placements where the ad could be shown, would anybody be able to explain as to how and why this has happened? I've run through the change history, and nothing i've done explains the extra placements. Auto add placements was on, but has been on for 12 months with no more than 50 extra per month. The only change that has been done that may link is I've added a mobile phone extension on ads displayed on mobile devices? The significant extra cost has been of no benefit to the campaign, as the advert displayed on various apps, forums and irrelevant websites.Would be great if anybody could shed some light here! Thank You
Paid Search Marketing | | Whittie0 -
Google Shopping Best Practices
We have a google shopping feed setup for an existing ecommerce website. We now have a new unrelated ecommerce website and want to setup a google shopping feed for that website. Is it best to add that feed to the same adwords account as the previous website or to create an entirely new adwords account login for the new site?
Paid Search Marketing | | JGar-2203710 -
Google PPC Quality Score (adventures in)
We have one keyword that brings our site the most visitors. This keyword is the brand name we carry. We have several years of tracking it in Adwords. For some extended time, this keyword [exact match] has averaged 19 cents per click, 2.7 average position, 4.5% click through, and a quality score of 7/10. We wanted more clicks. We could think of what was needed to increase the quality score. Sure, we could change the meta tag title and the adwords title to be the same as the single word keyword, but this would be less informative. We decided to keep these titles as phrases which include the brand name. First change we made: we increased the bid. After all, it was profitable for the two ads above us, right? We increased our bid from .50 to $1.50. Effect? Average position increased to 2.3 from 2.7. Click through increased from 4.5% to 4.9%. Cost per click went from .19 to .51. The incremental cost for each sale was......well really really high.....this didn't work. (oh, we rank #2 organically. Our organic CTR dropped from 3.2% to 2.9% with this change as well) Reversed back to where we were and decided to focus on the quality score. We realized that the keyword was part of an add group with about 20 other keywords. This word was important.....lets put it in it's own ad group. We then made an "exact" copy of the ad and started up a new ad group. Paused the old keyword. We very quickly realized that the quality score on this "same" keyword was now 4/10. That was odd....lets give it a few days......quality score drops to 3/10 and no longer qualifies for first page. What was different we wondered? AH! We capitalized the first letter of the word. Changing this took the quality score up to 6/10 instantly. hmmm, we thought capitalization didn't matter? Seems it did. We now wait to see where the quality score goes. Saga to continue....
Paid Search Marketing | | EugeneF0