Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Brand Impressions & Clicks down massively
-
HI
We've seen a huge drop in impressions for brand terms in Adwords. YOY - 37,140 vs. 792. Our impression share is still high.
An agency manage this for us and can't seem to find a reason, but the drop is huge - it seems like it's just people not searching but we haven't seen this in organic and the drop is so huge we wondered what else it could be?
Paid is fairly new to me, so just doing some fact finding
-
I don't see an ad for "Key Industrial" - I'd look at the settings and budget. Are you targeting a different geography now? Cut the budget at all?
-
Hi
Thanks for this
Yes we have added negatives, our brand name is Key Industrial, but we also target 'Key' which is obviously very broad.
Haven't checked Google trends - I'll do that now!
Thanks!
-
This one is tough.
1. Are there negatives on the brand campaign/ad group?
2. Did you check your brand term in the AdWords Keyword Planner? How does it look in there?
3. Have you checked your brand name in Google Trends?
And if you don't mind sharing, what is the brand name?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to improve the Search Lost IS (rank) & Search Impr. share ?
Hi guys, I have PPC campaign that gets more or less good results I noticed that i have high percentage of: Search Lost IS (rank) & Search Impr. share, although
Paid Search Marketing | | EdmondHong87
that my quality score is high (6-8) and the average position also very high (1.5-2.5). What can i do to decrees these numbers ? Ohh and also the bids are more than the top page number... Any help are welcome!0 -
Seeing lots of 0 seconds session duration from AdWords clicks
Does anyone have more information on one why this might be? Thanks in advance! GyuYc5F.png
Paid Search Marketing | | Whittie0 -
AdWords & Iframes?
We have a client that has syndicated content across a variety of domains. They have no access to the domain/hosting for the site that the content is being syndicated on, but would like to run PPC campaigns to these pages. The page is a header, footer and then the main page content is inside of an iframe, and I was wondering if Google will even allow that to be used as a landing page for a PPC campaign? Thanks!
Paid Search Marketing | | RCDesign740 -
Why does my google analytics show a massive discrepancy from facebook's reported website clicks?
We're running a Facebook news feed ad that is pointing at our homepage. Facebook says that for yesterday there were 47 website clicks. Google analytics shows 15 total visitors from facebook with 3 of them landing on the homepage. I understand that there is likely going to be some discrepancy with users accidentally clicking and clicking back before the page loads, but this seems a little insane. I tested the ad using a page that pulls the Analytics cookie data using php and it is working properly so I don't understand what's happening. The url isn't tagged with utm parameters, which is going to be fixed. Anyone experience this or have any insight as to what could be this issue? Is this click fraud? Edit: For more clarification I was checking on my completely unfiltered google analytics profile/view.
Paid Search Marketing | | spencerhjustice0 -
Broad vs. Exact in Brand Campaign
Hey guys, I was looking through my "Brand" campaign, and I noticed that my costs are running a little higher than I'd like to be spending. I've got my brand search term (Strutta) set on broad, since I just recently started the brand campaign about 2-weeks ago. However, I've noticed that I'm spending around $1 on most clicks even though my QS is at 9/10. In my previous experience, I've been able to pay pennies on brand search terms. I know that I have a competitor that's trying to snipe my brand searches, but I don't really want to be paying this much for branded clicks. Would it be a good idea to check my search terms, build out a larger list of exact match terms, and just go with exact match? Do you guys usually use broad in your Brand campaigns, or exact?
Paid Search Marketing | | danny.wood0 -
Adwords: Brand ads appear bottom of SERPs
Hello, I'm running a sale promotion on a brand only Adwords campaign (I have the only account with trademark authorization) and have noticed that my ads are appearing at the bottom of the first page on Google. This happened last week so I split the campaign into three Adgroups and that fixed the problem but today I'm running brand only and there is no way to separate them. CPC has also increased dramatically. Normally it's less than 10 cents and now it's sitting at between $2-$4. Has anyone else seen this? Any ideas/advice on how to stop this happening? It's playing havoc with my CTR and conversions. Much thanks,
Paid Search Marketing | | Unity
Davinia2 -
Cost per click on PPC
What is the best way to get a good cpc estimate other than actually running the campaign? I have had several people asking for budgets and wasn't sure how to answer. Any suggestions?
Paid Search Marketing | | ClickIt0 -
Click fraud
Whats the best software to use to protect against click fraud?
Paid Search Marketing | | DavidKonigsberg0
