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Schema Markup for regular web pages?
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I'm a bit confused about what Schema markup should be applied to such regular, informative web pages.
We have a few pages describing our technology and solutions.These pages are not products or news articles. And they are not something that should be reviewed/rated.
What Schema markup should be used for a standard run-of-the mill web page?
Is there a good reference / tutorial for optimizing the schema markup of an informational website?Any advice is much appreciated, thank you!
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I like the blog kissmetrics did on this awhile back: https://blog.kissmetrics.com/get-started-using-schema/
From the article:
"Schema markup helps your website rank better for all kinds of content types. There is data markup for…- Articles
- Local businesses
- Restaurants
- TV episodes and ratings
- Book Reviews
- Movies
- Software Applications
- Events
- Products"
What I really enjoy about schema is that it's virtually untapped. Every time I do a SERP analysis it amazes me how few of my client's competitors have optimized with schema. If you're willing to read through the resources on schema.org you'll see there are tons of ways you can markup your data. We've implemented roughly 9 types of schema for one client, including local business, product, offer, and reviews (not sure where the full list is). The neat thing is that you can also mark up specific elements on the page, such as videos or open hours.
Another plus to taking the time to slog through it - it's a common language across all search engines.
Best of luck!
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