What is a Good Keyword Organic CTR Score?
-
Hi Folks! You might have seen my discussion on What Is a Good Keyword Difficulty Score, and this is a continuation of the same vein. Keyword Organic CTR is probably my favorite score we developed in Keyword Explorer and Moz Pro. It looks at the SERP features that appear in a set of results (e.g. an image block, AdWords ads, a featured snippet, or knowledge graph) and then calculates, using CTRs we built off our partnership with Jumpshot's clickstream data, what percent of searchers are likely to click on the organic, web results.
For example, in a search query like Nuoc Cham Ingredients, you've got a featured snippet and then a "People Also Ask" feature above the web results, and thus, Keyword Explorer is giving me an Organic CTR Score of 64. This translates directly to an estimated 64% click-through rate to the web results.
Compare that to a search query like Fabric Printed Off Grain, where there's a single SERP feature - just the "People Also Ask" box, and it's between the 6th and 7th result. In this case, Keyword Explorer shows an Organic CTR Score of 94, because we estimate that those PAAs are only taking 6% of the available clicks.
There are two smart ways you should be using Organic CTR Score:
- As a way to modify the estimated volume and estimated value of ranking in the web results for a given keyword term/phrase (KW Explorer does this for you if you use the "Lists" and sort based on Potential, which factors in all the other scores, including volume, difficulty, and organic CTR)
- As a way to identify SEO opportunities outside the normal, organic web results in other SERP features (e.g. in the Nuoc Cham Ingredients SERPs, there's serious opportunity to take over that featured snippet and get some great traffic)
OK, so all that said, what's actually a "good" Organic CTR score? Well... If you're doing classic, 10-blue-links style SEO only, 100 is what you want. But, if you're optimizing for SERP features, and you appear in a featured snippet or the image block or top stories or any of those others, you'd probably be very happy to find that CTR was going to those non-web-results sections, and scores in the 40s or 50s would be great (so long as you appear in the right features).
-
This is so helpful!
I was thinking that a score of 51 wouldn't be too hard to rank for but as my site is brand new, I think I"m going to target lower hanging fruit for now, around the 30 range. Thanks for your guidance, it's much appreciated.
-
Thanks you'for you're Information sir i hopful it's make me great soon
-
At the time of writing, it was named Potential but now it's named Priority. The meaning has stayed the same though. What I tend to do is focus more on the Organic CTR because if the Monthly Volume has "no data" it will make the Priority score very low. You can change this by applying your own modifier in "My Score" but it depends on what your Potential cut off is. E.g. I won't target any keywords under a Potential of 40.
-
I wonder if 'Potential' in the phrase "KW Explorer does this for you if you use the "Lists" and sort based on Potential" should have been 'Priority' instead?
-
There is data out there that gives you a CTR estimate based on the SERP position. For example, position 1 gets approx 34% clicks, position 2 gets approx 17% clicks etc. I wrote an article on this a while back for desktop and mobile CTRs > https://mechanised.co.uk/seo/does-being-at-the-top-of-google-make-a-difference/
So using the Moz CTR data you know that 100% of searchers click on organic results and 34% of the clicks go on the first result.
-
This is great but as I understand t gives the Organic CTR for people to click any organic result (blue links), what about getting the estimated CTR by position? is it possible? are there any plans for presenting that kind of data?
-
Gosh, wish this article was published a day sooner. I am having a difficult time trying to let people know that there is "Still a Chance" and this is going to be very helpful in the future. Thanks MOZ
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why for some keywords there is no metrics in search results?
I have installed moz addon in chrome and for some search results moz shows metrics under search card but for some keywords does not. This is very anoying. Could you help?
Moz Bar | | paulavervo0 -
How add groups of labeled keyword to existing campaign
Is it possible to add groups of labeled keyword (copy-paste from word document) to an existing campaign?
Moz Bar | | MedicalSEOMarketing1 -
Monthly Keyword Volume Differences Keyword Research V's Campaign Rankings
Why are there differences in the keyword volume data, is this a UK only issue? Am I missing something? Within Keyword Research;
Moz Bar | | GrouchyKids
suspended ceiling systems swindon (0-10) Within Campaign Rankings:
suspended ceiling systems swindon (no data) It's not just one instance either its across multiple keywords.0 -
Lack of UK Keyword Volume Data In Moz
Is it just me or is there a considerable lack of keyword Volume data for UK Google search terms on Moz? I have 53 keywords and not a single one has any keyword volume data - these are not obscure terms and include the following as examples... leather satchel, leather laptop bag, satchels, leather bag, leather backpack, leather school satchel. Without this information aren't a lot of the services offered by Moz rather academic as it is impossible to know which terms are really worth targeting. What is the solution? I could use US data and hope it is similar but this seems close to a deal breaker for UK subscribers.
Moz Bar | | MrFrisbee0 -
Fresh Web Explorer: if you put a keyword in quotes, is it case sensitive?
For example, would a saved search for "racor fuel filter" capture mentions of "Racor fuel filter"? I'm really hoping I don't have to duplicate the keywords with the alternative capitalisations!! Many thanks Steve
Moz Bar | | swbaxter0 -
How do you choose a country when uploading a keyword list into Keyword Explorer?
Hi There, I'v been exploring keywords in the Keyword Explorer search bar and changing the Google country via the dropdown (very useful). But now that I'm uploading lists via CSV, I can't figure out how to change the country - see screenshot attached. I think I've just wasted a bunch of monthly queries because the lists created via .csv are all for the wrong country! Any help would be much appreciated. Cheers Ben upload-keywords.jpg?dl=0
Moz Bar | | cmscss0 -
Understanding Keyword Explorer SERP Analysis
Hi Guys Based on the attached SERP analysis provided by Keyword Explorer, the term 'silver jewelry' appears to have a lot of potential; it has good search volume, high opportunity and potential scores; however when you look at the metrics associated with the top 3 competing sites, and the fact page 1 is dominated by major brands with equally good metrics, then a difficulty score of 26, meaning easy; seems a bit unrealistic. I would like to hear what others have to say, or am I missing something here. Regards Peter H96KVmH
Moz Bar | | SilverStar10 -
Keyword explorer and Scandinavia
Hi, congrats on launching keyword explorer! Is the data primarily focused on the US and other larger markets, I see that for the keywords I put in I'm not getting any volume data? When can we expect this to change? Best regards, Anders
Moz Bar | | Anders_Alknes0