Page optimisation score = 93, but rank on 2nd page?

[SwanseaMedicine]

So, one of my pages has an optimisation score of 93. The DA of the website is 74 and is lower than many of our competitors, but to rank 12th?

Anyway, does anyone have any suggestions? All the images are under 100kb, but the page speed isn't great (not something I'm currently able to change). All alt tags are using variations of our keywords.

[SwanseaMedicine]

Hi both,

Cheers for your responses. Links do seem to be the route of the problem, but it's a hard area to link build for. I know people discuss Google 'devaluing' links, but this does seem to show that they are still central to algorithm.

[baskingrock]

Page speed will help, but I'm willing to bet this is a very competitive keyword. It could be that your competition has a lot more links and better quality links than you do. I'd suggest focusing on that next.

[DonnaDuncan]

Have you done a side-by-side comparison of your page to the competition? It could be that on-page isn't that is preventing you from achieving a higher ranking. It could be you don't have enough links, enough powerful links, or links with topical anchor text. It could be (as you mention) speed. If you're trying to rank locally, it could be proximity to the searcher. Or it could be your content doesn't incent engagement. It could be the page hasn't been indexed yet. There are so many possibilities.

[SwanseaMedicine]

No I mean the Moz Page Optimisation score

[ThomasHarvey]

By page optimisation score, do you mean the webpage speed test? If so then it's not how well a page will rank, but instead a rating on your websites speed.