301 Redirecting from domain to subdomain
-
We're taking on a redesign of our corporate site on our main domain. We also have a number of well established, product based subdomains.
There are a number of content pages that currently live on the corporate site that rank well, and bring in a great deal of traffic, though we are considering placing 301 redirects in place to point that traffic to the appropriate pages on the subdomains.
If redirected correctly, can we expect the SEO value of the content pages currently living on the corporate site to transfer to the subdomains, or will we be negatively impacting our SEO by transferring this content from one domain to multiple subdomains?
-
Thanks so much, Amanda!
-
Hi Chris.
As long as the new pages you are 301 redirecting are optimized for the same elements that you are 301ing you should be okay. A couple things you'll also want to do are, look at the backlink profile of the 301 page, and overtime, make it a point to update any external links pointing to the old URL to be updated with the New URL to ensure equity to the new page is maintained overtime, otherwise equity can begin to be lost. You can also use that exercise to request more search friendly (e.g. keyword you are targeting) in the hyper-text.
I would also advise to baseline what the old page is currently getting in existing traffic, so that you can monitor the transition. You might see a little dip while the search engines are reconnecting everything up, but in my experience. It'll all go back to normal as long as similar optimizations are maintained, e.g. folder depth, h1, title tag, content, updated backlink structure, alt-tags.
Hope that helps, holler if you have any other questions, or something is unclear.
~Amanda
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect hops from non-https and www
It's best practice to minimize the amount of 301 redirect hops. Ideally only one redirect hop. It's also best practice to 301 redirect (or at least canonical) your non-https and/or your non-www (or www) to the canonical protocol/subdomain. The simplest (and possibly the most common) way to implement canonical protocol/subdomain redirects is through a load balancer or before your app processes the request. Both of which will just blanket 301 to the canonical domain/protocol regardless if the path exists or not In which case, you could have: Two hops. i.e. hop #1 http://example.com/foo to https://example.com/foo, hop #2 https://example.com/foo to https://example.com/bar 301 to a 404. Let's say https://example.com/dog never existed, but somebody for whatever reason linked to it (maybe a typo). If I request https://www.example.com/dog, the load balancer would 301 to a 404 page. Either scenario above should be fairly rare. However, you can't control how people link to you. Should I care about either above scenario? I could have my app attempt to check if the page exists before forwarding, but that code could be complicated.
Intermediate & Advanced SEO | | dsbud0 -
(Urgent) losing traffic after 301 redirect
We face a seo problem of losing traffic after 301 redirect.We have used 301 redirect from a sub-domain url to main domain, after a few month, we discovered that the traffic in google is dropped 40% as well as yahoo dropped 50% without reason, we have updated sitemap already, but we cannot find any reason for the traffic dropped till now..The original url (more then 5000 links)https://app.example.com/ebook Redirected Urlhttps://www.example.com/ebookThank you for your help!
Intermediate & Advanced SEO | | yukung0 -
301 redirecting to anchor points
A client has just given me a list of redirect URLs as requested of them. However, they're wanting to redirect a bunch of pages to various anchor points within the same page. For example: /pages/about might redirect to: /pages/our-story#our-mission And: /pages/history might redirect to: /pages/our-story#history Is there any problem with this? I've never seen or been asked to redirect like this before.
Intermediate & Advanced SEO | | muzzmoz0 -
Website can't break into Google Top100 for main keywords, considering 301 Redirect to a new domain
A little background on our case. Our website, ex: http://ourwebsite.com was officially live in December 2015 but it wasn't On-Site optimized and we haven't done any Off-site SEO to it. In April we decided to do a small redesign and we did it an online development server. Unfortunately, the developers didn't disallow crawlers and the website got indexed while we were developing it on the development server. The development version that got indexed in Google was http://dev.web.com/ourwebsite We learned that it got indexed when we migrated the new redesigned website to the initial domain. When we did the migration we decided to add www and now it looks like: http://www.ourwebsite.com Meanwhile, we deleted the development version from the development server and submitted "Remove outdated content" from the development server's Search Console. This was back in early May. It took about 15-20 days for the development version to get de-indexed and around 30 days for the original website (http://www.ourwebsite.com) to get indexed. Since then we have started our SEO campaign with Press Releases, Outreach to bloggers for Guest and Sponsored Posts etc. The website currently has 55 Backlinks from 44 Referring domains (ahrefs: UR25, DR37) moz DA:6 PA:1 with various anchor text. We are tracking our main keywords and our brand keyword in the SERPs and for our brand keyword we are position #10 in Google, but for the rest of the main (money) keywords we are not in the Top 100 results in Google. It is very frustrating to see no movement in the rankings for the past couple of months and our bosses are demanding rankings and traffic. We are currently exploring the option of using another similar domain of ours and doing a complete 301 Redirect from the original http://www.ourwebsite.com to http://www.ournewebsite.com Does this sound like a good option to you? If we do the 301 Redirect, will the link-juice be passed from the backlinks that we already have from the referring domains to the new domain? Or because the site seems "stuck," would it not pass any power to the new domain? Also, please share any other suggestions that we might use to at least break into the Top 100 results in Google? Thanks.
Intermediate & Advanced SEO | | DanielGorsky0 -
Have You 301 Redirected Domain A to Domain B ?
I only have two questions.... Approximately when did you do it (year is close enough)? Did the rankings of Domain B go up? Any other information that you care to share will be appreciated. Thank you!
Intermediate & Advanced SEO | | EGOL0 -
Splitting and moving site to two domains - How to redirect
I have a client who is going to split their retail and wholesale business and rebrand the retail biz. So let’s say they are going to move everything from currentdomain.com to either retaildomain.com or wholesaledomain.com. The most important business for them is the retail site, so they want to pass on as much ranking power as they can from currentdomain.com to retaildomain.com. I see two choices here: We can 301 redirect all of currentdomain.com to retaildomain.com, and then redirect any wholesale pages to wholesaledomain.com. The advantage is that we can use GSC’s change of address tool to report the change to Google. The downside is that there is a redirect chain (2 hops) to wholesaledomain.com. Would this confuse Google? Or we can 301 redirect page by page from currentdomain.com to the appropriate page on either new site. This means no redirect chains but it also means that we can’t use GSC’s change of address tool. Which would you do and why? And is there another option that I'm missing? I appreciate any insights you can share.
Intermediate & Advanced SEO | | rich.owings1 -
Should 301 Redirects be used only in cross domains or also internally?
In the following video with Cutts: http://youtu.be/r1lVPrYoBkA he explains a bit more about 301 redirects but he only talks about cross sites. What about redirecting internally from a non-existing product in a store to a new similar existing product?
Intermediate & Advanced SEO | | BeytzNet0 -
Redirecting Powerful Domains
What do you do if you have a client that never implemented a 301 redirect on their domain? For example here are the OSE stats for the URLs; http://url.com PA: 48 DA: 50 LRD: 65 TL: 1,084 FB: 178 FB: 14 T:5 http://www.url.com PA: 51 DA: 50 LRD: 165 TL: 2,271 FB: 178 FB: 14 T:5 G+1:3 My first instincts are to redirect the first one to the second one, but is it too late for that? Will that screw up all of their established stats? Any input or examples of past experiences with this would be great.
Intermediate & Advanced SEO | | MichaelWeisbaum0